Hi, my name is Mo, I am a consultant and need assistance with describing a project we have implemented for a business.
What we have built is something that imports google marketing platforms data on web searches and display ads, their costs and the attributes of the people who have searched or browsed their website. We then stitch this data to their internal data and are able to produce a picture of costs, profitability as well as the types of people interacting.
Basically the video begins with a person with no identifiable attributes (something like a stickman) on a white background with a phone, they then search for a financial product like a loan, as they do this, their attributes start filling in, like their hair, then as they continue to interact with web searches and eventually make there way to our customers website, at that point the background becomes clearer, and as they are presented our customers products, they become happier, this happier scenario can be described with them being able to pay for their kids car or school fees, or help with a house alteration.
At this point, we need to show how this applies to the larger map of south africa by zooming out and showing how the blank canvas of south africa starts forming as more and more people interact with googles marketing platform and interacting with our clients website through the reporting and attribution modelling we have built.
At the same time while this video progresses, on the right or left side , as they search, a calculator or spreadsheet needs to log the costs of those searches, when the take out a product it then needs to show the profitability, as it zooms out to the view of the country, it aggregates the numbers etc.
The video would potentially need to be narrated as well.