J. Rockcliff Realtors is a twelve year old, boutique residential real estate brokerage in the San Francisco East Bay. We have maintained #1 marketshare since inception and are driven to provide the highest level of service to our agents and customers.
We are now looking to modernize our branding while making sure we don't lose the name and consumer recognition that we've achieved through massive amounts of print and television advertising.
This project is going to encompass two distinct phases: logo modernization and then the modernization of our marketing materials. You are bidding only on the first phase, logo modernization, with the second project to follow separately.
You can see our current logo with the attached image and you can find additional examples of use on [login to view URL] In addition to the web, we will use this logo in television commercials and in specific marketing pieces, to include:
8.5 x 11 Letterhead
Postcards (for real estate marketing)
Digital Marketing (Email)
Real Estate Yard Signs (24"x24" & 24"x30")
Open House Signs (20"x20")
Finally, we often include the attached diamond for use on the side of our office buildings where we need a single line of text representing our image. Having a common look for our building signage will be important in promoting our new branding and should be a part of the proposal.