My client needs a new sales slide deck. I have attached the existing one.
Ordr is the name of my client and they are a company who brings you drinks and food at your seat when you are at a stadium (for example, watching an NHL game).
Here are his notes:
Keep in mind that likely >50% of those looking at this deck will not have received our verbal pitch.
This deck needs to work HARD on it’s own
Overall the deck lacks any storytelling
Best practise would be to open the deck with some type of problem or opportunity statement to prime the audience for the ‘solution’ that is about to be presented.
The deck talks a lot about the fan experience, but we need to lean into what venues/partners ultimately care about - making more MONEY!
Ideally the flow of the deck would have the reader have the following experience:
‘Wow, that is my problem’ or ‘I’d love to achieve this opportunity’
ie. ‘Do you wish you could bring more revenue in through F+B in your venue?’ or
‘The average venue could make 50% more revenue from F+B if distribution wasn’t restricted by customers waiting in concession lines’
‘Interesting, this company seems to have a way to help me achieve that outcome’
‘Wow look at all of these venues and leagues that are already using this product, it must be good/trustworthy’
‘I now understand the pillars of how they help these venues earn more revenue while improving the customer experience, and look - there are a couple of different models within which they operate’
‘I’m a bit skeptical about the complexity required to bring this to life… Oh look, a slide explaining how they can remove/reduce this friction’
‘Look at these interesting insights they’ve included as it pertains to fan spending and venue revenue for partners they’re already working with’
‘This final slide makes me want to reach out to have further conversation around how I can use this product to drive sales in my venue - I can’t afford NOT to look into this further!
Other tactical feedback:
Slide 2: Who are we talking to? Box 1 and 2 seem to speak to the customer and box 3 talks to the venue/team?
Slide 6: I would probably use this opportunity to show some type of notification on the most commonly used device (phone) vs incorporating a watch with only our logo on it
Slide 7: I’m not sure the slide titled ‘competitive advantages’ is actually displaying competitive advantages, but rather value adds/upsides of working with Ordr
Slide 8: I like how we’ve given the sexiest partners the best real estate
Slide 9: I would provide more information on this slide as to what the integration with each of these partners means for the venues
The last slide of the deck should invite our desired action
Chicken scratch bullets for new deck:
Opening slide impact statements
Increase revenue by 50% by reducing the friction long lines create at concessions
Long lines leave hundreds of thousands of dollars on the table in venues across the globe.
Is increasing F+B revenue a top priority in your venue?
How much more revenue could you generate if you were able to serve 40% more fans during every event?
Would you ignore 50% more revenue if the opportunity was sitting right under your nose?
Untap the waterfall of revenue that is waiting for you by revolutionizing food service in your venue.
Reach the 45% of fans who aren’t willing to wait in long lines!
Serve your fans in with a model that suits your current logistical needs:
Examples: Express Pick-up in a designated area;
Alcoholic beverage delivery only; This can easily be executed from a “ghost bar” out of the mix.
A drink/bar kiosk designated for express pick up only
76% of fans said in-seat delivery of food and drink would improve the stadium experience.
74% of fans said they would pick up an order from an express line at the concession stand
58% of fans said they would spend more on food and drink with shorter lines
I have more info...just can't fit it all here.
Pdf must be small enough to email to someone.