Design mobile html a landing page style with video and opt-in page + sign in and ipad/ desktop friendly plus a thank-you page for signing in to newsletter and introduction pack.
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Blog function on back end with drive to shop. Ability to add further pages. (not wordpress)
Moderated facebook comments down the bottom of page.
Social Media Links LinkedIn, You Tube, Facebook, Instagram, Snapchat
Back end link to aweber list with thank-you page
Implement high level security for site. THIS IS SITE MUST HAVE HIGH LEVEL SECURITY RECOMMENDATIONS on what SSL to purchase and back end VPS security recommendations