In a series of tutorials about redesigning your small business website, we’ve showed you the following:
How to spot the tell-tale signs that your website needs a redesign soon,
the strategic approach for redesigning your site so that you get the best results for your investment, and
the exact steps you need to take to get your redesign project done.
As you’re planning your redesign, it’s not just important to go through the above steps. You should also know the features and functionality your website needs to stay updated. This is especially true of features that could make or break your sales and the growth of your business.
Are you ready to redesign your website with the best tips and techniques
Are you ready to redesign your website using the best tips and techniques? (graphic source)
This guide can serve as a checklist of the must-have features that can help your new website design bring in the business results you're aiming for in 2018. Let's dig into these killer website redesign tips.
Best Website Redesign Tips for Growing Your Business (In 2018)
The following items are essential if you want to make sure that your target audience finds your website and converts into paying customers:
1. Think “Mobile First”
As we’ve covered in the first tutorial in this series, websites need to be designed with mobile users in mind. This is important for two reasons: usability and search.
In 2016, mobile browsing overtook desktop browsing, according to research from StatCounter, a web monitoring firm. This means that it's now more likely that your visitors will be mobile users instead of desktop users. If your site isn't mobile-friendly, then you might lose out on a large number of leads.
Google has also started applying "mobile-first indexing." which means that the mobile-friendliness of your site will soon become a factor in how far it appears in search results. This could mean that a competitor's site might appear higher than yours in some search results if your site isn't mobile-friendly.
Once your redesign is ready, you can run it by Google’s Mobile-Friendly Test to see how well it works on mobile devices. If your website doesn’t pass the test, the results will also list the changes you need to make if you want to pass.
2. Plan for Growing Your Content
Another helpful website redesign tip is to plan further ahead for growth. Even if you think having a static five-page website is enough for your current needs, your redesign should allow for scaling up your content as you grow. This will make your design easy to adapt should you decide to have a blog or to increase your product pages within the next two years.
If you’re working with templates for redesign, this could mean using a site template that works with WordPress or, if you’re running an eCommerce site, you could use an eCommerce template that works with the platform you’re choice.