Advertisement Design

Need very quick turnaround. My client will be placing a quarter page mono (black and white) ad in Financial Times and we need a layout. It is all text. Ad will be 260mm high x 170mm wide. We have approved copy ready to go.

Specs are:

- Ads must be supplied to exact dimensions without crop marks, repro house logos or extraneous matter

- The FT newspaper has a screen ruling of 100 lpi therefore we recommend the following

CT (scan) resolution = 200 pixels per inch

- Line work resolution = 1000 pixels per inch

- Allow for at least 30% mid-tone dot gain, and a maximum of 20% shadow dot gain

- Please use type 1 fonts only, no truetype, no multiplemaster and no bitmaps

- The FT prints in CMYK – please don't supply rgb, lab, pantone or multitone images

- Only supply composite files, no separations please

- Please do not supply files with transparency

- When generating PDF's please ensure Overprint Preview is turned on, in order to view predictable final output

- It is recommended you do not go below 0.6pt for borders and rules

- For mono the recommended maximum dot should be 85% and the minimum dot 4%

- The recommended minimum for reversed out type is 10 point

- The recommended minimum for mono text is 6pt

- The recommended minimum for multicoloured text is 10 point

- Don't use 4 colour black text, as even the slightest mis-registration causes disappointing results

- To avoid set off, any large areas of black should have a tint value of 85% applied

Evner: Grafisk Design, Reklame Design, Annoncering

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Om arbejdsgiveren:
( 21 bedømmelser ) Portland, United States

Projekt ID: #22287174

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