I am building a website that will enable individuals and organizations to sign up for culinary related workshops, demos and events. Here's an initial scope of the project:
Because I will be doing the management and update of the website and I am not a programmer, the CMS needs to be extremely easy to use, robust and flexible. Hence, I am going with WordPress.
Logo design + basic graphic branding (fonts, color palette, etc.)
Design for a site of the following scope:
- Home page
- Classes Calendar page
- workshop/event purchase page (i.e. product page)
- Shopping Cart
- About page
- Blog/Forum where users and brand can contribute
Development of the site above (#2) :
- Site will be built on a WordPress platform
- My preference is to use WooCommerce shopping plug-in. I may be open to other WordPress e-commerce plug-ins but based on what I know, WooCommerce is the best fit for my needs as it has rich feature set + many happy users + rich ecosystem of supported plugins.
Functionality includes: i) ability to create coupons and work with social group discount sites e.g., LivingSocial and Groupon. More specifically, coupon functionality will include: a) Trackable coupon code b)Time-limited promotional campaign c) Gift certificates d) Multi-tiered pricing with bulk discount rules e) Customer groups with pricing rules f) Rule-based promotions like buy 2, get 1 free ii) site will be built to maximize SEO performance iii) easy integration w/ Google Analytics iv) Social friendly including hooks into Pinterest, Facebook, Instagram and Twitter. v) newsletter sign up vi) user account set up functionality so that they can save their billing information and subsequently be enabled for one-click checkout and to have a visibility to their account information. vii) enable Facebook login o) order email notification viii) abandoned cart notification (the ability to automatically reach out to customers that abandoned the shopping cart with special offers) ix) affiliate marketing ready (site can accommodate affiliate networks) x) basic analytical tools including visibility to visitors, orders, conversion rate overall and by partners (affiliates).
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