We actually need an estimate for each of the parts of the Application. we may or may not decide to go with all parts based on time & cost associated.
The app will create editable shopping list (that may be submitted to delivery sites such as [url removed, login to view], [url removed, login to view] ). It will also include step by step instructions by Todd English on how to cook the dish and tie in a social aspect where user can add comments about recipes, submit feedback, and upload images of the dishes to their social network.
This application should allow the user to search for and find recipes using the following search functions:
Search By: Description Functionality
Main Ingredients Menu Selection This will consist of a fixed set of ingredients, i.e. Seafood, poultry, beef etc -list format
Ordinary Ingredients Search Bar User types in up to 4 ingredients and the app pulls up one or more recipes whose ingredients apply- Search Bar
Healthy Meals This type of search filters those recipes that we have indicated as heart healthy -choice
Calorie Counter This will be in categories as well under 500 calories, under 1000 calories, under 1500 calories etc -choice
# of heads User should be able to enter the # of people they are serving and the measurements should auto calculate - enter #
Difficulty/Time rating This is a rating we give the recipes that users will be able to search by -choice
Recipes include: Description Functionality
Appetizer recommendations Recipe is associated with a particular appetizer- listed
Wine recommendations Recipe is associated with a particular wine pairing- listed
Dessert recommendations Recipe is associated with a particular dessert -listed
Difficulty/Time rating This is a rating we give the recipe -listed
Where can I eat this? GPS of Locations that serve this meal -GPS
Social Media Ability to take picture of meal that can be submitted to social media pages including TE MySpace, Facebook, & VIP club -interactive
Recipe Notes Ability to add notes to recipe for future reference- interactive
Recipe Box Ability to select recipes and add to personalized recipe box-interactive
Ratings Ability for users to rate meal -interactive
Affiliate Link Allow for up sell of Todd’s products (Green Pan etc) via recommendation & affiliate link-Link
Send a Friend Ability to send one (1) recipe to a friend…teaser to buy app-interactive
GPS Functionality: Description Functionality
Local Fair Most popular meals at Todd’s restaurants based on location -GPS
Todd in your area TE Restaurant locations based on your location -GPS
Freshest ingredients Todd Recommendations in spec cities- where to obtain freshest ingredients -GPS
Other Specs: Description Functionality
Metric or US measurement settings choice This is a setting -choice
Todd’ s Tips Video of a specific Tip to remember when preparing a specific dish. This short video clip will be attached to one or more recipes -Choice to play
Subscription Fee Per recipe or per quarter subscription that sends 5-10 recipes to the app. -subscription
Shopping List Once you have selected a recipe , the app creates a shopping list of necessary items that you can edit and save - interactive
Send to Affiliate The aforementioned shopping list can be sent to an affiliate who would then fill the order -Interactive affiliate link
We also need to know 1. How easy is to convert the application for usage on other non-app devices? (i.e. to make it in to a blackberry application)
2. How the payment mechanism will work for culinary products on HSN, fresh direct, the fan club..etc.?
3. Releases of a new library of recipes and updates to the app? The frequency, the cost of these releases…etc.
4. For the user comment section (or really any type of user generated content), how does the moderation process work?