This project requires an extreme proficiency and familiarity with Wordpress 3+ from a design perspective.
The current design exists in a rough draft format with an established framework and css system that makes uses of very static content details. The Wordpress Platform is being used as a CMS rather than a Blog.
The design needs to be approached from a fresh perspective and have new life breathed into it to make it more welcoming and vibrant.
The theme design I started and its incomplete. I never got it to a point that I really liked. You can see it in its 2 stages at the following sites.
[url removed, login to view] this page has the full header. The elements in the header that are going to exist are the pictures on the left (the woman and girl) and a picture of the packaging on the right (though this is just a placeholder picture).
[url removed, login to view] this page has a complete page where the footer exists.
The included .zip file has a screenshot of a website header that I really like. Its bright and welcoming and captures the concept of a header that my current design does not.
I want my header to be more captivating and lively like the header included in the .zip file.
Let me emphasize that WE WILL NOT be using a Free Trial method like the current design showcases, so please do not include any elements in the design to that effect. There will be a sign-up / purchase form that goes in its place though.
I want the design to be uplifting, more vibrant and welcoming but I don't want to lose the good earthy tones. The effective and intelligent use of gradients could help liven up the design.
The page itself where the content goes is very dull and I would like to see some good design ideas for improving this.
Lastly the footer is drab and needs to be improved significantly.
The design in general needs to be overhauled completely. I invite creative ideas in every avenue only to maintain the earthy colors. The colors themselves do not need to remain the same but I want the Natural Health green and brown feel.
Delivery = I will send the winning bidder my current PSD file and I expect a fully usable (well commented / layered) PSD file of the design in return.
I expect the design to be crafted in the sense as if it were a website within the design file. You don't need to slice it but it does need to be a full page design.
Notice: Please provide a few samples of your previous designs (wordpress theme designs preferably)