Design a T-Shirt for established brand

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Sporty. Simple. Clean. NOT brash like other hardcore MMA Brands. Chinese influenced but not in an obvious way- no chopsticks, no pandas, nothing cheesy. We want the shirt to feel like a more casual extension of our current brand style which can be seen at [login to view URL] . But this tshirt will be NOT for the MMA community but rather the general audience who may think that mixed martial arts is cool, but likely may or may not train themselves.


FLOW MMA is truly a one-of-a-kind mixed martial arts apparel company that has never been seen before in the fight gear scene, building a brand-story around grassroots development and resurgence of martial arts in the greater China region. With its Chinese-aesthetic designs, FLOW MMA aims to disrupt the dominant American, Brazilian, and Japanese-themed MMA clothing lines that are pervasive in mainstream culture and present the sport of MMA in a niche area that screams of violence, barbarism, and pea-cocking. FLOW MMA brings the word "art" back into "martial arts", and uses artwork from acclaimed artists like Pat Lee, of Transformers and Marvel comic fame, and Joey Pang, one of the most highly sought-after tattoo artists in the world, on its fight gear and apparel.

FLOW MMA is also highly unique in the sense that its founder, Gene Yu, a 34-year old former U.S. Army Special Forces commander and veteran of multiple tours as a counterterrorist commander in Iraq and the Philippines, became an overnight celebrity in Greater China last winter, when he conducted an equally highly publicized and mysterious recovery operation of a Taiwanese hostage named Evelyn Chang from the clutches of Abu Sayyaf Filipino Muslim terrorists nearly single-handedly. The Taiwanese people appeared to be at the peak of their frustration with the impotency of the Taiwan government, and not only were they shocked when Evelyn Chang's husband was shot to death in their eastern Malaysian resort hotel room, but when Evelyn Chang was taken into the deep reaches of the southern Philippines jungle guerrilla hideouts. Imagine the even greater surprise when a mere 36 days later, the fastest recovery operations of any foreign hostage held by the Abu Sayyaf in the last thirty years, Gene appeared suddenly with Evelyn Chang in tow -- not to mention that the media quickly uncovered that Gene is the blood nephew of Ma Ying-Jeou, the president of Taiwan.

Due to Gene's sudden thrust into the limelight, FLOW MMA has enjoyed unprecedented coverage in the greater China region, and MMA and Brazilian jiujitsu is an actual household term due to Gene's high-involvement in the sport via FLOW MMA. In late June, Gene is being invited by CCTV 4, the international news channel of China, to be filmed in a thirty-minute documentary about his life, his past, and his future ambitions with FLOW MMA and its rapid growth and rise in greater China at its home studio in Beijing. During this nationally televised show, Gene will be discussing his plans for FLOW MMA and will be viewed by an estimated 50-60m Chinese viewers and another 5m worldwide on the international channels of CCTV 4. FLOW MMA is expecting a massive influx of website traffic to its e-commerce stores both inside and outside of China, and plans to launch five limited edition T-shirts in order to both capture the extraordinary marketing opportunity as well as showcase another avenue of its revolutionary design inspiration. Gene will also be planning on wearing one of these T-shirts during the interview, as well as partner Andy Wang, former UFC and ONE FC professional fighter.

This contest is not only enticing for designers to have one of their artistic inspirations to be part of the FLOW MMA brand and movement, but also with the opportunity to be viewed by 50 million people in China. FLOW MMA plans to showcase the name of the designers who are selected to help promote their name as well -- all tides lift the boat together and FLOW MMA cares to be generous and transparent with its collaborators. With all that being said, FLOW MMA challenges designers to meet its detailed and specific design requirements in this short-term design contest, as production time is tight for FLOW MMA to churn out the volume for estimated sales after the major CCTV interview. We invite you to participate and good luck with your designs! Feel free to peruse the site on the writings and philosophy behind FLOW MMA as well for the inspiration to meet our brand's aesthetics and values..!

Will only accept bids from those with tshirt design experience.

Evner: Grafisk Design, Photoshop, Photoshop Design, T-Shirts

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Om arbejdsgiveren:
( 0 bedømmelser ) Taiwan

Projekt ID: #6046619

23 freelancere byder i gennemsnit $473 på dette job


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