I m working on "building" a new concept of hotels (a future "hotel chain"): the UnconventionalHotels, with the slogan "Just Be Yourself" (I ve bought the domain ;)), to value and respect environment, people, animals.
My dream is to help people: when they have to travel (business or leisure), they will find at least solutions for their different food necessities: if they are for ex. vegetarian, vegan, celiac, athletic, fairtrade-friendly, lactose intolerats too, etc. They don't have to worry about finding hotels (with breakfast especially) that know and accept their necessities (or pathologyes), and they don't have to feel guilty about that.
Also solutions for people with different religions, people on wheelchair, blinds, or that has a dog (or cat), even though they are gay, they need to feel "safe" and accepted.
Nowadays, hoteliers think there no demand about that type of targets, but they simply don't know them; and for the other side, people feel guilty about their "differences", so they never ask because they take for granted that hoteliers can't satisfy their necessities.
So there is a big gup and a non communications between each other and I'm the connector for both of them and I have solutions for both of them :)
Hotels have to known they have a CSR (Corporate Social Responsability) on this Planet :) And I wanna create the UnconventionalHospitalityAcademy to train hotels' team.
I think my project is for those hoteliers wanna be "innovator" or open-minded.
That's my dream, my mission :)
p.s. In attachment you can find just an idea about a "vision" I had in a seminar about "visualizacion" :) I'm not good at drawing so please sorry :D eheheh