This is UX consulting company called firemoons. What the company provides is guidance on how to design their software so that it's easy to use. The designs are for business software, sometimes phone apps, or even data visualization dashboards. It is a small consulting company (right now just myself). What I deliver to my clients is called 'design specifications' or "specs". Basically, that is a document that gives text descriptions along with visual descriptions, storyboards, wireframes, diagrams, etc. that will explain to the client exactly how they should design their application such that it is very easy to use.
I am in the software design industry, but my clients are all over the place (but mostly information technology, and also consumer)
I want the design to be professional, yet young, vibrant and sleek looking. I will eventually be including it on business cards and on the top/header or footer parts of my spec documents.
As far as the name "firemoons" is presented is still very open. I don't have requirements on lowercase vs capitalized.
Let me know if you have any questions!