Company Logo and Business Card

Buffalo Web Design Logo Brief Company Profile We are a West Yorkshire based Web design company established since 2003. We build websites for small businesses and specialise in Content Management Systems and ecommerce solutions. We also provide online consultancy service to our clients as well as Search Engine Optimisation, Search Engine Marketing, Social Media activity, digital production and hosting services. Domain names we use are: [login to view URL] [login to view URL] [login to view URL] [login to view URL] [login to view URL] [login to view URL] Aims of Logo We have had an OK(!) logo since we started but to coincide with a change in direction and a period of growth for the company we want rebrand the existing company name. We want to use the new logo on all marketing material to unify our offering and increase brand awareness amongst our current and potential customers within our local market. When someone sees or hears “Buffalo” we want them to think “Web Design” Its primary purpose is to raise brand awareness but ultimately we want this rebrand to generate further leads and ultimately sales. Target Audience Our target audience are small to medium businesses in the UK. Our ideal clients are companies who have currently no presence on the web and are looking to take the first steps in marketing online or companies who have become dissatisfied with their current web design company and are looking to move to more professional company who understand their needs to make money from their online activities. Timescale We would like to be able to roll our new identity with 7 – 14 days Other relevant information I will require a horizontal and vertical version of the logo, example below: As well as versions for a light and dark background, however the primary logo will always sit on a dark background. Our brand colours have always been dark grey and orange and we would like to retain these, however, please feel free to experiment with the range and hue of these colours. We often describe our brand colours as “charcoal and flame” if that helps. Our logo should convey the following: • Modern • Professional • Graphic Design • Premium (as in not cheap! • High Quality I like some of the logos here: [login to view URL] [login to view URL] (but please do not be influenced too much by these – I want to make good use of your creative and graphic skills) I would like there to be a graphical representation of a Buffalo in the logo but this should be more abstract than actually accurately representing a Buffalo. I will also need a two sided business card design that is striking and makes people remember the brand the next time they need some web design or associated services undertaking. The business card should highlight our primary function as web designers but also convey the other services we offer as mentioned in our company profile. In the future, as we develop, we may split the company up into separate divisions. We would still like to use the Buffalo element across each division but with their own logo such as: Buffalo Hosting Buffalo SEO Buffalo Digital Productions etc (Think Virgin – The Virgin logo is always the same but the different companies each have a unique logo that incorporate the recognisable “Virgin” text/logo.) I think that’s it if you need anything else please email.