Lukket

Brand Identity for FatCat Portable Gadgets

FatCat brand currently comprises two battery pack models, both designed to provide emergency power for people traveling with cell phones and other electronic gadgets - the ChargeCard, and the Solstice. There is also a range of FatCat solar-powered wind turbine models. See www.MangoEnergy.com.

We are looking for a packaging look & feel, and packaging design guidelines that will serve as a platform to encompass a comprehensive range of portable audio and illumination products powered by solar, dynamo, battery and wall power: flashlights, radios, utility lights, decorative lights, battery packs, camping lights, power generators.

Markets will be outdoors (camping, fishing, backpacking, beach); travel (business, everyday, adventure); emergency (power loss, roadside, weather, natural disaster); green (sustainable energy); and household (decorative and functional).

Target users will be widespread in terms of income, age, geography, lifestyle.

Price positioning will be above "cheap" but below "exotic", offering well-tested, well designed and dependable quality at prices accessible to the majority of users.

A distinctive packaging appearance will be an important part of FatCat brand differentiation, along with rigorous performance testing; a broad range; extensive warranty coverage; optional power sources; and specific performance features that are relevant to each target market.

Distribution will be via web and bricks & mortar stores. As always, display impact will be important as will brand identity and consistency.

At present we have a "cat logo" which is working well for us. We do not see the need to change this, but are not wedded to it if a better idea emerges.

Packaging look & feel should be applicable to a wide range of packaging formats - such as decorated board box; clam, box/clam combinations, peg hook, depending on product, size, etc. The ability to see the actual product clearly in the package, and (in some cases) to activate switches controls, etc would be helpful. Therefore a see-thru format would be normally be preferable to a closed box We are not looking for specific packaging design for each product, but more a FatCat brand look & feel and design guidelines which can be extended to new products as they are added to the range.

The products themselves will normally be black, sliver and gray in color. Some outdoor models may be earth colors; some (not many) will be primary colors for children or pastel colors for women. The design should therefore be compatible with a variety of colors. Space for simple user-instructions, UPC, distributor name, web address, should be allowed on the back.

The design elements should cover logo; type-style, pack color; use of space. Pack should be "environmentally thoughtful" with recycled materials used, but only where practical.

Færdigheder: Omslag & Indpakning, Format & Layout, Grafisk Design, Logo Design, Foto Redigering

Se mere: fatcat wind turbine, brand positioning, two graphic design elements, web graphic design utility, web design traveling, web design product packaging, web design packaging, web design phones, web bricks, type name design, travel product design, traveling web design, sustainable graphic design, sources logo design, solar energy logo design, quality packaging logo, product packaging box design, product package design price, product design brand, price range logo design, price package design, power electronic design, performance board, pastel logo design, pastel logo

Om arbejdsgiveren:
( 0 bedømmelser ) Warwick, United States

Projekt-ID: #997410

35 freelancere byder i gennemsnit $1789 for dette job

Djdesign

Let's Start ! can be done more detail in pm

$1500 USD in 20 dage
(2515 bedømmelser)
8.5
crea8ivedesign

hi,just check PM for portfolio,and read our reviews. Its would be your guidance.(Why we are best for your project)

$1500 USD in 20 dage
(1586 bedømmelser)
8.5
logotrak

Let's go with LogoTrak the BEST!

$1500 USD in 30 dage
(1837 bedømmelser)
8.3
designpassionate

I'm not the cheapest around but my clients don't want cheap, they want professional, high quality artwork. Please see my PM and will explain to you why should your logo design cost more than your lunch .

$2000 USD in 2 dage
(191 bedømmelser)
7.0
YogNel

Please see pm. thanks.

$1777 USD in 24 dage
(74 bedømmelser)
6.8
dyymonn

Hi! Check PMB please!

$1500 USD in 10 dage
(127 bedømmelser)
6.4
DS86

Hi,please check Pm for details.Your 86DesignStudio

$1700 USD in 15 dage
(174 bedømmelser)
6.2
INHOUSEprod

Hello, I'm interested in helping you with your project. I have the experience with design, branding and marketing to ensure your design works for your company and its products and services. I handle a wide variety of c Mere

$2400 USD in 10 dage
(48 bedømmelser)
6.1
JCKanda

Hello! Please see PMB for more details. Anda

$2500 USD in 20 dage
(71 bedømmelser)
5.9
gal111

Hi, I’m interested in your project. Please see PM for details and examples. Thank you!

$1500 USD in 20 dage
(119 bedømmelser)
5.9
FuturesqueComms

WE CAN DO SOME OUT OF THE BOX AND OVERWHELMING DESIGNS SHOULD YOU CHOOSE TO WORK WITH US. PORTFOLIO IN PM, THANKS.

$2500 USD in 30 dage
(10 bedømmelser)
5.9
eSoftTech

Logo, Business Branding Specialists(Please check PM for our UNIQUE offer): http://www.e-soft-tech.com/web_portfolio.html#logod

$1500 USD in 15 dage
(52 bedømmelser)
5.7
xaba

Hello, Please check PMB for more information. Thanks

$2500 USD in 40 dage
(40 bedømmelser)
5.4
loti21

Hi there, more details in your PMB :)

$1500 USD in 20 dage
(31 bedømmelser)
5.3
kappy1986

Ready to start, please check pm for more info.

$2000 USD in 20 dage
(16 bedømmelser)
5.1
AndreaG

I would love to work with you on your Brand Identity. Please see PM.

$1729 USD in 14 dage
(16 bedømmelser)
5.0
richhwalsh

Hello, I was going through the Site and came across your ad in search for a designer to create your Brand Identity for FatCat Portable Gadgets. I would like to introduce myself, my name is Richard Walsh, and I am both Mere

$2700 USD in 12 dage
(11 bedømmelser)
5.0
daxcastro

I am an avid Backpacker, Scout Leader and Iphone user. Not to mention I have 15 years of graphic design, product marketing and development experience. I am super excited to work on your new product. I am in the US and Mere

$1500 USD in 15 dage
(16 bedømmelser)
4.5
solehjamall

hi, i'm jamall and i'm ready to start this project, please check PM :)

$1500 USD in 14 dage
(25 bedømmelser)
4.0
Colouredconcepts

Dear Client, We are a team of talented designers and creative professionals who are well experienced in print and packaging, we have a young and creative packaging expert who has won us a few awards and credits for Mere

$1500 USD in 7 dage
(2 bedømmelser)
3.1