Need graphic designer for regular branding/marketing images. An apparel brand needs a graphic designer to design Facebook page posts, cover photos and website banners. In addition, some adjustments to product photos (such as adding contact details, brand logo etc.) are also needed.
This is a regular stream of work as the brand is growing hence the volumes of graphic-related work are increasing.
Broadly speaking, the work can be classified as under:
1) Simple: Place designs on pre-set product templates.
2) Simple: Add text-strip (contact details/web address) and brand logo on product images/photos.
3) Moderate to high: Design new posts based on theme/content provided and use creativity to convey the message (e.g. New Year's, launch of summer collection, special offers/promotions announcements with/without taglines)
4) Moderate: Make different versions of the images developed in step 3 (above) in different resolutions with same/similar content for different uses (e.g. cover photo, website banner, Facebook page post - highlight, Facebook page post - regular)
For the last two tasks, the designer needs to understand the brand and maintain a consistent feel and image through time yet at the same time be creative.
This will become a regular flow of work with images required frequently as and when new products are added or offers announced. To begin with, a test-phase will be conducted where the designer and employer will try to assess whether both are on the same page.
Please share your portfolio (preferably if you have done any Facebook or web-based graphic design/development work) and also mention the rates for each of the different tasks broadly outlined above.