Senior E-Commerce SEO & Google Shopping Expert – U.S. Premium Outdoor Lighting Brand

Senior E-Commerce SEO & Google Shopping Expert – U.S. Premium Outdoor Lighting Brand We are looking for a highly experienced E-Commerce SEO Specialist or Agency to develop and execute a complete SEO growth strategy for a new premium U.S.-based e-commerce brand specializing in: * Outdoor Lighting * Landscape Lighting * Low Voltage Lighting * Outdoor Wall Lights & Sconces * Path Lights * Spot Lights * Step Lights * Bollard Lights * Smart Lighting * RGB/RGBW Lighting * Ceiling Fans * Outdoor Ceiling Fans * Transformers * Lighting Controls & Accessories * Premium Outdoor Living Products Our primary market is the United States – Nationwide. Our website is a modern custom-built e-commerce platform hosted on Vercel. Experience with Vercel, [login to view URL], React, JavaScript SEO, or modern headless/custom e-commerce platforms is highly preferred. IMPORTANT This is NOT a general SEO project. We are NOT looking for a freelancer whose main experience is ranking local service businesses such as plumbers, dentists, lawyers, or restaurants. We need someone with proven experience growing product-based e-commerce stores in the U.S. market. The ideal candidate must understand: * E-Commerce SEO * Technical SEO * Product SEO * Category SEO * Google Merchant Center * Google Shopping * Google Free Listings * Product Feed Optimization * Google Search Console * GA4 * Conversion Tracking * Structured Data / Schema * Content Strategy * Link Building / Digital PR Our goal is not simply to increase traffic. Our goal is to generate qualified organic traffic that converts into product sales and revenue. TARGET MARKET Our primary market is the United States. B2C Customers * Homeowners * Luxury homeowners * Home renovation customers * New construction customers * Pool and patio owners * Landscape lighting customers * Smart-home customers B2B / Trade Customers * Interior Designers * Landscape Designers * Architects * Landscape Architects * Builders * General Contractors * Electricians * Developers * Property Managers * Hospitality Projects The SEO strategy should target both consumer purchase intent and professional/trade search intent. PRIMARY SEO OBJECTIVES We want to: * Build high organic traffic from the U.S. market * Rank high-value product categories * Rank individual products * Increase non-branded search traffic * Generate transactional and commercial-intent traffic * Increase organic sales and revenue * Build long-term domain authority * Maximize Google Shopping organic visibility * Maximize Google Merchant Center Free Listings * Improve Google Images visibility * Build a scalable SEO structure as our product catalog grows We are launching a new brand and understand that SEO takes time. We are NOT looking for unrealistic “#1 ranking in 30 days” promises. We want an aggressive but realistic long-term growth strategy based on data, technical SEO, content, product optimization, and authority building. SCOPE OF WORK 1. Complete E-Commerce SEO Audit Perform a full audit including: * Technical SEO * Crawlability * Indexation * JavaScript rendering * Core Web Vitals * Mobile performance * Page speed * URL structure * Canonical tags * Duplicate content * Product variants * Faceted navigation * Broken links * Redirects * XML sitemap * [login to view URL] * Internal linking * Orphan pages * Image optimization The SEO specialist must be able to communicate technical requirements directly to our development team. 2. Keyword Research & Mapping Conduct advanced U.S. keyword research covering: * High-volume keywords * Transactional keywords * Commercial-intent keywords * Long-tail keywords * Product keywords * Category keywords * Informational keywords * Trade/B2B keywords Keywords must be mapped to the correct: * Homepage * Categories * Subcategories * Collections * Product pages * Buying guides * Blog/content pages We want to avoid keyword cannibalization and build a scalable SEO architecture. 3. Competitor Analysis Identify and analyze our real competitors in the U.S. lighting and outdoor living industry. Analyze: * Organic traffic * Ranking keywords * Top-performing pages * Category structure * Product SEO * Backlinks * Domain authority * Content strategy * Google Shopping presence * Google Free Listings * Content gaps We want to identify where competitors generate traffic and develop a strategy to compete with established brands. 4. Category & Product SEO Optimize strategic categories and products including: * SEO titles * Meta descriptions * H1/H2 structure * Category descriptions * Product descriptions * URLs * Image ALT tags * Internal links * Related products * Breadcrumbs * Product Schema * Offer Schema * Review Schema Category pages are a major priority because they should rank for high-value commercial searches. 5. Google Merchant Center & Google Shopping This is a CRITICAL requirement. The candidate MUST have real experience with: * Google Merchant Center * Google Shopping * Google Free Listings * Product Feeds * Feed Optimization * Product Titles * Product Descriptions * Google Product Categories * GTIN / UPC * MPN * Brand Attributes * Pricing * Availability * Shipping Information * Return Policy Data * Product Disapprovals * Merchant Center Diagnostics Our goal is to maximize organic Free Listings visibility while also preparing the product feed for future paid Google Shopping / Performance Max campaigns. ,6. Google Search Console, GA4 & Tracking Setup, audit, and optimize: * Google Search Console * Google Analytics 4 * Google Tag Manager * Conversion Tracking Track: * Product Views * Add to Cart * Begin Checkout * Purchases * Revenue * Wishlist * Membership Registration * Trade Program Applications We need to clearly measure: Organic Traffic → Product Engagement → Conversion → Revenue 7. Structured Data / Schema Implement and validate: * Product Schema * Offer Schema * Review Schema * Aggregate Rating Schema * Breadcrumb Schema * Organization Schema * Website Schema * FAQ Schema when appropriate All structured data must comply with Google guidelines. 8. Content Strategy Develop content that generates qualified traffic and supports product sales. Potential topics include: * Landscape Lighting Design Guide * How to Design Outdoor Lighting * Low Voltage Landscape Lighting * Best Lighting for Pool Areas * Patio Lighting Ideas * Driveway Lighting * Garden Lighting * Outdoor Wall Lighting * Smart Landscape Lighting * Ceiling Fan Buying Guide * Outdoor Ceiling Fan Guide Content must strategically support categories and products through internal linking. We do NOT want low-quality AI-generated content created only to increase blog traffic. O9. Link Building & Authority Develop a professional white-hat link-building and digital PR strategy targeting relevant websites in: * Architecture * Interior Design * Landscape Design * Outdoor Living * Home Improvement * Smart Home * Lighting Industry * Construction We will NOT accept: * PBNs * Link farms * Spam backlinks * Automated backlinks * Low-quality directories * Black-hat SEO FIRST 90 DAYS We require a clear 30/60/90-day strategy. First 30 Days * Complete SEO Audit * Technical SEO Audit * Competitor Analysis * Keyword Research * Keyword Mapping * Google Search Console * GA4 / Conversion Tracking * Merchant Center Audit/Setup * Product Feed Review * Indexation & Sitemap Review Days 31–60 * Technical SEO implementation * Category optimization * Product optimization * Schema implementation * Internal linking * Merchant Center feed optimization * Google Free Listings optimization * Content development Days 61–90 * Content expansion * Authority building * Quality backlink acquisition * Ranking analysis * CTR optimization * Organic conversion analysis * Merchant Center optimization * Strategy refinement REPORTING & KPIs Monthly reports must include: * Organic Traffic * Organic Revenue * Organic Conversions * Conversion Rate * Ranking Keywords * Top 3 / Top 10 / Top 20 Rankings * Google Search Impressions * Clicks * CTR * Google Shopping / Free Listings Performance * Merchant Center Issues * Backlinks Acquired * Technical Issues Resolved * Work Completed * Next Month Priorities We do not want reports showing only traffic. The primary measurement is: Traffic + Rankings + Conversions + Revenue WHO SHOULD APPLY Apply ONLY if you have proven experience with: * U.S. E-Commerce SEO * Product-based online stores * Google Merchant Center * Google Shopping * Google Free Listings * Technical SEO * Product & Category SEO * Google Search Console * GA4 * Structured Data * Product Feeds * Conversion Tracking Experience in lighting, furniture, home improvement, home décor, luxury retail, outdoor living, or similar industries is highly preferred. DO NOT APPLY IF * Your primary experience is Local SEO * You cannot provide e-commerce case studies * You have no Google Merchant Center experience * You have never optimized product catalogs * You use spam backlinks * You guarantee #1 Google rankings * You only provide automated SEO reports

Project ID: 40590861