I need a Google Analytics expert who can show me how to get the information I need from GA (UA).
We will connect online for one hour sessions during which you will answer questions about website analytic and show me how to get to the information using GA various tools. I have installed the latest version of GA (Universal Analytics).
First objective is to analyze current website traffic, and get it on paper (reports) so that others may be able to see and understand how the website is performing.
Later we will need to get into detailed analysis of traffic patterns to determine how users interact with the site and possibly with any one page to find out how to improve user experience and conversion rate.
I will need to set up goals, funnels, tags (with tag manager) and events... you should be familiar with the custom programming required to implement some of those analytic tasks.
In a near future I will be using Google display advertising and remarketing and tracking these activities is another aspect of GA we will need to implement.
It is quite possible that I will end up hiring you to actually do some work (I always seem to have more work than time), but first I want to get my hands dirty and understand how it works.
Good communication is essential to the success of these coaching sessions therefore you need to speak English fluently. If I can not understand or you can not explain clearly, the collaboration will not work.