This post is to run a Google Adwords PPC campaign. We are an India based Stone company, STONES BY RANDER ([login to view URL]) Our primary target audience are interior designers, architects and project management companies. We also supply to other marble companies that do not carry product similar to ours.
Ours is a niche product and we do a lot of customization as far as application of the stone Is considered. Our main USP is that we use semi-precious stones for a lot of our products. Another major difference between us and some other big brands in Europe and USA is the drastic price difference. You can get detailed information about us, our USP, our product on our website. In addition to popular cities in India, we want to focus on United States (New York, Florida, Texas, Illinois and a couple more) and other countries like Turkey, Great Brain, UAE, Saudi Arabia, Italy.
We have done a preliminary target keywords analysis. We want to target keywords describing the applications (for example, Kitchen Countertops, Office tables, Coffee tables, Pavement stones) instead of focusing on the names of the precious stones itself. More detailed applications can be found on our website under APPLICATIONS. To be very honest, we are starting on a blank slate. We know what we want which is obviously more leads, more awareness, sales. We know what places we want to target, demographic etc. We are going to let you take the lead. We will rely on recommendations.
At this point, we want to get feedback on how your approach is going to be. Impress us. We want to perhaps pick a place, and do a trail run and test the waters? What is the minimum monthly budget we need to set? What will be your charges? Will you be doing the HTML ads for these campaigns? your questions comments and suggestions are welcome