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In the past seven days my average cost-per-click on Search Network campaigns geared toward lead generation has suddenly doubled. I have no record of intentional bid, budget, or creative changes during that window, so a hidden shift—whether in quality score, keyword match behaviour, auction dynamics or conversion-tracking—appears to be draining spend. Here’s what has to happen: • Comprehensive account audit: read-only access first, pinpoint when and where the spike began, and identify every factor contributing to the jump. • Actionable optimisation roadmap: clearly prioritised fixes with expected impact, covering bids, negative keywords, ad rank, extensions, quality-score components, and any policy or tracking issues. • Implementation & validation: once I approve the plan, apply changes, monitor for at least three days, and confirm that CPC returns to its historical range without reducing lead volume. Acceptance criteria – Average CPC back at—or below—its prior benchmark for three consecutive days while maintaining lead count. – All adjustments annotated inside the account and summarised in a short handover report. You’ll have fast access to Google Ads Manager, Editor, Auction Insights, GA4, and whatever further data you need. Please outline similar CPC rescue work you have completed and how quickly you can begin; the spend hemorrhage means time is critical.
Project ID: 40684798
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16 freelancers are bidding on average ₹4,206 INR for this job

Hi there, ! We understand you need a Google Ads specialist to manage and optimize campaigns for better results. Our service includes: ✅ Google Ads account setup and audit ✅ Keyword research and targeting ✅ Campaign structure and optimization ✅ Ad copy and extension improvement ✅ Conversion tracking setup ✅ Bid and budget optimization ✅ Retargeting campaign setup ✅ Performance monitoring → Higher conversion rates → More qualified leads or sales → Better return on ad spend Why choose us? ★ 12+ years Google Ads experience ★ 5000+ campaigns managed ★ Proven results in lead and sales generation Let’s create and optimize Google Ads campaigns that deliver consistent results. Best regards, Nisha
₹12,500 INR in 30 days
10.0
10.0

With over a decade of experience in full-stack development, I bring a wealth of knowledge to your Google Ads CPC audit. My expertise aligns perfectly with your project, given my five years of experience with web development using PHP, a skillset crucial in comprehensively assessing platforms like Google Ads Manager. Furthermore, I have significant experience dealing with data-intensive projects, making my grasp of tracking issues and quality-score components exceptionally strong. In the realm of digital marketing, time is everything. Leveraging my skills in automation and data will enable me to swiftly detect and isolate the issue causing your spike in cost-per-click. Additionally, with my familiarity in web analytics (GA4) and Google Ads Manager, I won't require much onboarding time, allowing me to start providing you with action items for optimisation almost immediately. You have my assurance that once approved, these changes will be implemented promptly and effectively.
₹1,050 INR in 3 days
6.9
6.9

A sudden doubling in Search Network CPC with no recorded bid, budget, or creative changes usually means the account needs the spike isolated at campaign, keyword, auction, and conversion-tracking level rather than blanket optimisation. * Segment the last 7 days against the prior benchmark to locate exactly when CPC changed and which campaigns, queries, devices, locations, and match types drove it * Audit Quality Score components, search terms, negative coverage, match behaviour, Ad Rank and Auction Insights to separate auction pressure from account-level inefficiencies * Cross-check GA4 and Google Ads conversion tracking so bidding signals are not being distorted by duplicate, missing, or misattributed conversions * First step once on board is a full Google Ads account audit report, with each CPC driver mapped and fixes prioritised before implementation Are you seeing the CPC increase across the whole account, or is most of the spike concentrated in specific campaigns or keyword groups? https://www.freelancer.in/u/ajayparihar01
₹1,050 INR in 7 days
2.1
2.1

Greetings I understand you need a thorough Google Ads CPC audit to identify and resolve sudden cost-per-click increases and restore efficiency. We have successfully completed similar CPC rescue projects in the past. Your goal is to pinpoint the causes of the CPC spike and implement an actionable roadmap to optimize your campaigns effectively. I will analyze the account, monitor key components, and ensure all adjustments are documented for your review. I bring experience in conducting comprehensive audits and implementing strategic fixes, ensuring your campaigns return to optimal performance swiftly. I’d love to chat about your project and suggest a follow-up discussion to delve into the specifics. Regards, Nabeel Ismail
₹650 INR in 7 days
0.0
0.0

As an experienced Full Stack Developer and Digital Marketer, I have a deep understanding of Google Ads Manager, Editor, Auction Insights, and GA4 which will allow me to dive into your account, identify the issue causing the spike in your average CPC, and fix it rapidly. In fact, my troubleshooting skills and ability to quickly analyze data make me the ideal candidate for tackling this urgency of your project. I have successfully undertaken similar tasks in the past - like rescuing campaigns from low-Quality Scores or optimizing bids to decrease average CPC while maintaining lead volume. So, I am confident in my ability to not just identify the root-cause but also provide you with a comprehensive roadmap of actionable optimizations. My familiarity with RESTful APIs allows me to efficiently integrate any required changes within your system and carefully monitor their impact on CPC for accurate validation. Additionally, as someone who believes in thoroughness and transparency, I will ensure all adjustments are meticulously documented so you can retain complete visibility into your account performance. Take advantage of my proficiency, dedication, and knack for timely delivery to revive your campaigns promptly!
₹1,050 INR in 7 days
0.0
0.0

Hi, I can audit your Google Ads account to identify exactly why CPC has doubled and pinpoint when the increase started. I’ll review bids, keywords, search terms, Quality Score, Ad Rank, Auction Insights, negatives, tracking, and any recent account changes. I’ll provide a prioritized action plan, implement the approved fixes, and monitor performance for 3+ days to bring CPC back toward the historical range while protecting lead volume. I have experience troubleshooting Google Ads CPC increases and lead-quality issues. I can start immediately and treat this as a priority. Looking forward to helping you fix the issue quickly.
₹1,250 INR in 1 day
0.0
0.0

This project aligns closely with my experience, and I'd be excited to help bring it to life. I understand your urgent need for a comprehensive audit of your Google Ads account, particularly in identifying the factors behind the sudden spike in CPC. I recently completed a similar audit where I pinpointed issues related to quality score and keyword match behavior, leading to a successful recovery of CPC within a week. While I am new to Freelancer, I have tons of experience and have done other projects off site. I would conduct a thorough analysis, prioritize actionable fixes, and monitor the results closely to ensure you return to your historical CPC levels. I would love to chat more about your project! Regards, Bester Devenier
₹700 INR in 7 days
0.0
0.0

Dear, I hope you're doing well. I’m writing to share a brief overview of my expertise in managing and optimizing ads campaigns that drive real results. With proven experience in running successful advertising campaigns across platforms like Google Ads, Facebook/Meta Ads, Instagram, and YouTube, I specialize in creating strategic, data-driven ad solutions tailored to your business goals. From target audience research and compelling ad copy to budget management and performance tracking, I handle every aspect with precision. I have helped various clients boost brand awareness, increase website traffic, and generate quality leads through well-structured ad campaigns. My approach focuses on ROI-driven strategies, continuous A/B testing, and smart retargeting to ensure optimal performance. If you're looking for a dedicated expert to run high-performing ads that deliver measurable growth, I’m here to help you succeed. Looking forward to working with you. Warm regards, MD ZAMAN UDDIN Ads Campaign Specialist
₹1,050 INR in 7 days
0.0
0.0

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$30-250 USD
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₹750-1250 INR / hour