Sales-Focused Google Ads Optimisation

My Google Search and Display campaigns are live and driving traffic, yet the conversion numbers aren’t where they should be. The sole purpose of this optimisation round is to lift direct sales, not merely generate leads or broaden awareness. You’ll dive into both networks, audit the current account structure, fine-tune bidding strategies (tROAS or Maximise Conversions, whichever data supports), refresh ad copy and extensions, tighten negative keywords, and improve audience and placement targeting. The products in scope fall outside our usual “new”, “best-seller”, or “seasonal” categories, so the optimisation must surface them clearly to in-market buyers. The engagement is complete when: • Conversion rate and cost-per-acquisition show meaningful, data-backed improvement. • Clear before-and-after reports (Google Ads & GA4) demonstrate the uplift. • An action plan for next-stage scaling is documented. Account access, historic data, and current creative assets will be provided immediately after kickoff so you can start testing, iterating, and pushing the sales curve upward without delay.

Project ID: 39731044