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# Mobile App Marketing Specialist Needed – Increase Downloads & Paid Subscribers I’m looking for **one experienced freelancer** to help market my mobile app, **MindfulHealing**. MindfulHealing is a mental health and wellbeing app designed to support people dealing with anxiety, stress, loneliness, grief, trauma and difficult periods in life. The app is already fully developed and available on both **Google Play and the Apple App Store**. I am **not looking for someone to build an app, website or brand**. ## What I need My main goal is very simple: **More genuine app downloads and, most importantly, more paying subscribers.** I am looking for someone who can take responsibility for the marketing side rather than me having to deal with multiple different freelancers. I need someone who can help with: * Paid advertising * Facebook/Instagram (Meta) advertising * Google Ads where appropriate * Potentially TikTok advertising if you believe it would work * Targeting the right audience * Creating/testing advertising campaigns * Advising on ad creatives and messaging * Tracking app downloads * Tracking conversions towards paid subscriptions * Analysing campaign results * Improving campaigns based on the data * Helping reduce the cost per download and, ultimately, cost per subscriber I am **not primarily looking for followers, likes or general social-media engagement**. The important results are: **Advertising → App Store/Google Play → Downloads → Users → Paid Subscribers** ## Budget I am a small business and I do **not** have a large marketing budget. I am looking to start with a **small test campaign**, rather than spending hundreds or thousands of pounds immediately. Ideally, I would like to keep the freelancer's initial management fee around **£50–£150 per month**, with a separate small advertising budget of approximately **£100–£150 per month** to begin with. If the campaign produces genuine results, I am happy to gradually increase the advertising budget. I do **not** want to commit to a long-term contract initially. I would prefer to start with a **1-month trial**, review the results and then decide whether to continue. ## Who I'm looking for You must have experience with **mobile app marketing, user acquisition or paid advertising**. Experience with **subscription-based apps** would be a major advantage. Please don't apply if your main experience is simply creating social-media posts or gaining followers. I want someone who understands: * Cost per install * Conversion rates * App user acquisition * Subscription conversion * Paid advertising * Audience testing * Campaign optimisation * Tracking and analytics ## I don't want to be on camera I am not comfortable appearing or speaking on camera, so I would prefer marketing that can use: * App screen recordings * Graphics * Existing content * Voiceovers * AI-assisted creative where appropriate * Educational content * Written/visual advertising ## What I would like from you When applying, please tell me: 1. **Have you marketed mobile apps before?** 2. **Have you worked with subscription-based apps?** 3. Can you provide an example of a previous campaign and its results? 4. What would you recommend for a small initial advertising budget? 5. Which platform would you start with and why? 6. What would your monthly management fee be? 7. What exactly would be included in your fee? 8. How would you track downloads and paid subscriptions? 9. Would you be happy to start with a 1-month trial? 10. What would you realistically aim to achieve during the first month? Please **do not send a generic copy-and-paste marketing proposal**. I want to hear specifically how you would approach getting genuine users and subscribers for a mobile mental-health/wellbeing app with a small budget. I am looking for **one person who can make this simple for me**, manage the advertising and explain the results clearly. The right person could become a long-term marketing partner as MindfulHealing grows.
Project ID: 40713466
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74 freelancers are bidding on average £155 GBP for this job

✨Hi, I will be your social media marketing manager ✨ Hey, I'm Komal! I'm certified in social media marketing and content design. I've been working in marketing and managing pages for over ten years as part of a diverse team. "Wow! That's my company!" That is what I want you to say. I use social media as an integral part of nearly every digital marketing campaign. I help businesses access the best of social media and use it as a marketing asset." I will do : -BIO Setup and Page Optimization -Content Creation & Graphic Design -Paid Stock Images and Visual Content for Posts -High-Quality Branded Posts with your Logo & Website Link -Hashtag Research & SEO Indexing -Story Highlights -Cover Photos and Banners -Scheduling/Posting -Ongoing Support -IG & FB Reels, Short Videos, Stories, Posts, Pins and Tweets PLATFORMS: Instagram ! Facebook ! Pinterest ! Twitter(X) ! LinkedIn ! Google My Business Threads ! TikTok and YouTube My role as a social media marketing manager and content creator is to ensure that every post not only captures your audience's attention but also effectively drives marketing promotion, establishing your brand as a leader in its industry. I am waiting for your response. Thank you Komal :)
£60 GBP in 3 days
6.1
6.1

Hey! I specialize in mobile app marketing with 9+ years of experience in paid acquisition, conversion tracking, and campaign optimization. I can manage MindfulHealing’s marketing end-to-end, focusing on genuine downloads and paid subscribers rather than vanity metrics. Here’s how I can help: • Start with Meta Ads and test audiences, creatives, and messaging • Track installs, subscription events, CPA, and conversion rates • Optimize campaigns toward subscribers, not simply cheaper installs • Use screen recordings and visual creatives without on-camera content Would you be open to starting with a focused Meta test at £100–£150 ad spend and a £150 monthly management fee?
£135 GBP in 7 days
5.4
5.4

Hello, I'm ARGE from Azabache Producciones. I would start with a one-month paid acquisition test at £150 management, with your £100–£150 ad spend kept separate. Our strength is performance marketing and creative testing; I will not invent an app-specific case study that I cannot verify. I recommend Meta first, using screen recordings, graphics and educational hooks, then testing Google App campaigns once conversion tracking is reliable. The month includes account audit, audience and message hypotheses, campaign setup, 3–5 creative variations, weekly optimisation and a clear report. Downloads and subscriptions should be tracked through App Store/Play data plus Firebase or your existing analytics. I will optimise toward evidence, not guarantee a fixed CPI or subscriber count. Do you already have Firebase events and subscription attribution configured?
£150 GBP in 30 days
4.9
4.9

Hello Client, I have extensive experience marketing mobile apps, including subscription-based apps, with a strong focus on user acquisition and paid advertising to drive genuine downloads and paid conversions. For MindfulHealing, I would begin with a tightly targeted Facebook and Instagram campaign leveraging precise audience segmentation around mental health interests, combined with Google App Campaigns focused on Cost Per Install (CPI) optimization. My approach includes continuous A/B testing of creatives, messaging, and audiences to improve conversion rates from installs to paid subscribers while strictly tracking campaign performance through Facebook SDK and Google Firebase analytics to monitor downloads and subscription conversions in real time. With your small initial budget, I recommend a test split between Meta Ads and Google Ads, starting at around £100 ad spend, accompanied by my management fee of £100 monthly. This fee covers campaign setup, optimization, detailed reporting, and data-driven strategy adjustments. I fully agree with starting on a 1-month trial basis and aim to achieve at least a measurable reduction in CPI and a clear path to increasing paid subscriber acquisitions within the first month. I will deliver transparent communication and simplify campaign metrics to keep you confidently informed without requiring you to manage multiple freelancers. Let’s start MindfulHealing’s growth with precision and measurable ROI. Best regards
£100 GBP in 31 days
4.5
4.5

Hello, "Measured App User Acquisition" - focus the small test budget on installs that have a realistic path to paid subscription, not vanity engagement. I can structure the first month around ASO and a tightly controlled paid test, with clear tracking from ad click to install and subscription. I have worked with Google Ads, Analytics, CRO and ASO, including an ASO project focused on reaching 100K app downloads: https://www.freelancer.com/projects/app-store-optimization/ASO-Boost-Downloads/reviews. I would test a small number of audiences and creatives first, then shift budget toward the lowest-cost qualified users. For a mental-health app, I would also keep ad messaging careful and non-exploitative, avoiding claims that could create trust or platform-policy problems. Question: do you already have Firebase/app analytics and subscription conversion tracking connected to the stores? Looking forward to working with you. Artur Giżycki
£900 GBP in 30 days
4.7
4.7

Having read your detailed job description, it's clear that my experience in digital marketing is a direct parallel to what you're aiming to achieve for the MindfulHealing app. I have a solid understanding of cost per install, conversion rates, app user acquisition, and subscription conversion. My previous experience with mobile app marketing includes strategizing and running campaigns using various platforms to optimize results within given budgets, with a focus on increasing paid subscribers. Moreover, I've worked specifically with subscription-based apps before where my expertise in targeting the right audience, creating/testing advertising campaigns and advising on ad creatives would come in handy for your project. One of my notable projects as a digital marketer involved managing campaigns for a meditation app that resulted in a 50% increase in paying subscribers in just 3 months. In terms of budgeting, I agree that it's more feasible to start small with the initial campaigns and evaluate the results for better returns. Hence, I propose an initial £50-£150 monthly management fee with a separate advertising budget of around £100-£150 to kickstart our trial phase. Tracking downloads and subscriptions will be through detailed analytical reports providing actionable insights and keeping you informed every step of the way.
£20 GBP in 2 days
4.8
4.8

Hello, I can do this work. I have experience in digital marketing, paid advertising, app user acquisition, and conversion tracking, with a focus on downloads and paid subscribers. I will provide: • Meta Ads setup, audience testing, and optimization • Google Ads testing where suitable • App install and subscription tracking • Ad creative and messaging recommendations • Campaign optimization based on CPI and subscription data • Clear performance reports and actionable insights • A focused 1-month trial before scaling With a small starting budget, I’d begin with Meta Ads and test a few targeted audiences and creatives before expanding to other platforms. I’m happy to work on a 1-month trial and keep the strategy focused on genuine users and measurable subscription results. Looking forward to discussing your app and getting started. Warm Regards, Monica Bhatia
£100 GBP in 4 days
4.3
4.3

Hi I can help you successfully complete Mobile App Marketer for Mental Health App by creating a high-quality mobile application. Key Features: • Android Apps • iOS Apps • Flutter Apps • React Native Apps • Modern UI/UX • API Integrations • Firebase Services • Push Notifications • Payment Gateways • GPS & Location Features • Admin Dashboard • Real-Time Updates • App Optimization • Publishing Support • Ongoing Maintenance My goal is to deliver a polished and reliable app that supports your business growth. Best Regards, Naseeb A.
£20 GBP in 2 days
4.0
4.0

Hello, I have reviewed your project and understand that your goal is not simply generating app downloads. You want to acquire genuine users for MindfulHealing and convert them into paying subscribers while making the entire process measurable and cost effective. Achieving this requires app focused advertising, audience testing, accurate tracking, and continuous optimization. I would be happy to assist you with the following: • Setting up and managing targeted Meta campaigns focused on app installs and subscriptions. • Researching audiences relevant to mental health, wellbeing, stress, anxiety, and personal development. • Creating and testing ad creatives using app screen recordings, graphics, educational content, voiceovers, and AI assisted visuals. • Testing audiences, messaging, placements, and CTAs to identify stronger combinations. • Tracking installs, conversion rates, cost per install, subscription conversions, and cost per subscriber. • Optimizing campaigns based on real performance data and your limited budget. • Evaluating Google Ads and TikTok when the data supports expanding beyond Meta. • Providing clear reports showing where the budget is going and what results it is producing. If you are looking for a proactive mobile app marketing specialist who can manage acquisition, tracking, testing, and optimization with a focus on genuine paying subscribers, send me a message and I would be glad to discuss how I can help.
£750 GBP in 30 days
3.9
3.9

Hi there, Hi there, With nearly 100% on-time delivery and a 4.9-star rating built over 55 successful projects, I can ensure that the marketing campaign for MindfulHealing app will be handled professionally and efficiently. Best regards, Mobasher Reza
£135 GBP in 3 days
3.6
3.6

Hi, I can help drive genuine app downloads and convert users into subscribers for MindfulHealing. Starting with a small test campaign will allow us to manage costs effectively while optimizing strategies. To ensure we're on the right track, could you clarify which user demographics you've found most engaging so far? Also, do you have any existing analytics data that we can use as a benchmark for our campaigns? For the initial budget, I'd recommend focusing on Facebook and Instagram ads, as they allow for precise audience targeting and can yield good results in user acquisition. My management fee would be £100 per month, which includes campaign setup, monitoring, and performance analysis. I’d track downloads and subscriptions through UTM parameters and app analytics tools, ensuring we can continuously optimize our approach. Aiming for a 20% increase in downloads and a few initial subscriptions seems realistic for the first month. Let’s discuss further to align on strategy and expectations. Best regards, Mohammad
£60 GBP in 1 day
3.4
3.4

Hello, I'm Noreen, a digital marketing specialist with a passion for turning ambitious ideas into measurable results. I have significant expertise in analytics, digital marketing, and strategizing campaigns aimed at improving user acquisition ratios and conversion rates - crucial aspects of your project. My prior experience includes successful marketing campaigns specifically designed for mobile apps and subscription-based services, making me well-versed with the intricacies of your app type. Understanding the need to start with limited resources, I would focus on targeting platforms that generate maximum results within your initial budget constraints. Based on thorough analysis of your target audience's demographics and engagement patterns, we can strategically allocate your ad budget across platforms (like Facebook/Instagram or GoogleAds) to maximize your app downloads-to-paying-subscribers ratio. My goal is not just to increase app downloads, but to ensure genuine and engaged users who convert into paid subscribers. With my technical acumen being another strong suit, I am confident in my ability to leverage AI tools and create engaging content using existing material from the app or by recording screen demonstrations - aligning precisely with your preference for non-camera based ads. Additionally, as an experienced marketer, I've learned that transparency is key. So you can expect clear analytics reports on app downloads and p Thanks!
£20 GBP in 4 days
3.0
3.0

Dear Client, I can market your MindfulHealing mobile app and focus on getting genuine downloads and paid subscribers through Meta Ads, Google Ads and proper audience targeting. I have 6+ years of experience in digital marketing and paid advertising. I can handle campaign setup, ad testing, creative suggestions, download tracking, subscription conversion tracking and regular optimization based on results. I understand you want to start with a small budget and a 1-month trial, so I can focus on testing the right audience and finding what works before scaling the ad spend. I can share my relevant work links and previous campaign experience in the chat box. Looking forward to your response on chat box. Thanks.
£70 GBP in 10 days
3.2
3.2

Hello, You are not asking for more activity; you are asking for a clean path from install to paying subscriber, with every pound tracked. That is exactly the kind of funnel-focused work I handle well. I’ve worked on performance-driven campaigns where the real challenge was not just getting clicks, but turning the right audience into measurable conversions. For MindfulHealing, I would start by setting up a simple acquisition funnel across Meta and, if the data supports it, Google Ads, with clear tracking for installs, sign-ups, and subscription conversions. I would also review the creative angle, audience segments, and landing/app-store messaging so the campaign speaks to people seeking genuine support. I’ve shared an initial estimate based on your description, and once we go over a few technical or functional details, I’ll confirm the exact cost and delivery schedule. I would be happy to begin with a 1-month trial, report results clearly, and refine the strategy based on cost per install and cost per subscriber. Have you already set up install and subscription tracking through Firebase, Meta Pixel, or another analytics stack? Looking forward to your reply so we can finalize the exact plan. Best regards, Asad
£250 GBP in 10 days
3.1
3.1

Scaling MindfulHealing requires a lean performance funnel focused strictly on Cost Per Install (CPI) and Cost Per Subscriber (CPS)—not vanity metrics. I specialize in subscription app acquisition, using faceless creative assets (screen recordings, graphics, voiceovers) to turn ad spend into paid users. Direct Answers to Your Brief: App & Subscription Experience: Managed multi-channel CPI/CPS campaigns for iOS/Android, optimizing for free-to-paid trial conversion rates. Strategy & Platform: Start on Meta (FB/IG) for optimal micro-budget targeting. Allocate the £100–£150 ad budget to test pain-point messaging (anxiety/grief support) using screen-recorded app previews and voiceovers. Tracking & Analytics: Implement SKAdNetwork/AppsFlyer or native Apple Search Ads & Meta SDK events to track every step: Ad Click → Install → Free Trial → Paid Subscriber. Trial & Fee: Fully onboard with the 1-month trial. My initial fee is £150/month, covering ad build, setup, tracking verification, and weekly optimizations. Ready to launch a lean 30-day trial and scale MindfulHealing efficiently. Let's connect! Best regards, Rajat Pathania
£100 GBP in 30 days
2.8
2.8

At £150 in ad spend, paid ads can't buy subscribers for a mental health app. The cost per install eats the budget before you find one person willing to pay. Paid ads come second. What works first is free. A screen recording of the app doing the thing that helps, with a voiceover describing the 3am feeling your user knows. That solves your no-camera problem and travels further than a paid ad on this budget. Three to five short pieces on TikTok and Reels in month one, plus the funnel wired so we know what a subscriber actually costs you. TikTok first for reach, Meta second for retargeting once a creative proves itself. My fee is £150, covering creative, campaign management, tracking, and weekly numbers. One-month trial, yes. First-month goal: one proven creative and a real cost-per-subscriber number, so you can see whether paid ads scale at your budget. One question. How many free users convert to paid, and over what time? That number decides whether this is a creative problem or an onboarding problem.
£195 GBP in 7 days
2.5
2.5

I can help increase genuine app downloads and paid subscribers for your mental health app, MindfulHealing. I have successfully marketed mobile apps before, focusing on user acquisition and conversion rates. Interested in having a chat on how I can optimize your app marketing strategy to drive more downloads and paid subscribers? Thanks, Faiz Social Media Marketing Strategist
£140 GBP in 3 days
1.7
1.7

Having marketed numerous mobile apps before, I am confident that my expertise aligns perfectly with your needs for MindfulHealing. Prior to this, I've worked extensively with subscription-based apps, so I fully understand the importance of paid subscribers and how they contribute to the success of any app-based business. In fact, I'd be thrilled to share detailed insights from my previous campaigns and the resultant positive impact on downloads and user engagements. Since you're conscious about starting small and being cost-effective, I'd recommend optimizing our initial advertising budget by targeting specific demographics known to value and invest in mental-wellness platforms. A combination of Facebook/Instagram advertising strategies can be used along with tailored Google Ads campaigns for even more potential reach. As a marketer, it's my top priority to understand your target audience for precise audience testing and effective campaign optimization. To ensure complete transparency and accountability, I use sophisticated tracking tools for downloads as well as paid subscriptions conversions analysis. Critical analytics are shared regularly so we can make data-driven decisions together.
£135 GBP in 7 days
3.0
3.0

Hi, I can manage MindfulHealing’s user-acquisition campaigns across Meta and Google, focusing on installs, subscription conversions, audience testing, creatives, and cost optimization. I’ll set up conversion tracking and clearly report what drives paid users. Is app event tracking already configured for subscriptions? Let's discuss in chat to proceed further.
£35 GBP in 7 days
1.4
1.4

Hi, I’d like to first review and test the MindfulHealing app, including the user journey, App Store/Google Play listing, subscription flow and overall marketing potential. If I’m confident I can contribute effectively, I’d be happy to start the 30-day trial for £150. I have experience with digital marketing, Meta Ads, Google Ads, creative testing, audience research, tracking and performance optimization. My focus would be genuine app users and paid subscribers rather than followers or vanity metrics. For the first month, I’d suggest starting small, testing Meta Ads with a controlled budget, and using app screen recordings, graphics, educational content and AI-assisted creatives rather than requiring you to appear on camera. Based on early data, I can test audiences, messaging and creatives and identify what deserves more budget. I’d track the journey from ad click → store visit → download → subscription, using the available app analytics/attribution tools, and provide simple performance updates so you can clearly see what is working. I’m comfortable with the 1-month trial and would only recommend scaling once the data supports it. Please send me the App Store/Google Play links so I can review the app before we begin. Best Regards, Muhammad Rashad
£150 GBP in 30 days
1.3
1.3

Manchester, United Kingdom
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