Local Lead-Gen Google Ads

I need my taxi service and airport–transfer company to dominate the local search results with high-performing Google Ads that reliably turn clicks into bookings. The whole focus is lead generation, so every keyword, audience signal, and creative element must be chosen for measurable ROI, not vanity metrics. Your brief: • Build or restructure Search, Performance Max, and, if viable, Display campaigns from scratch, centered on high-intent, low-cost local keywords you discover through your usual research stack (tell me which tools you’ll lean on—Keyword Planner, SEMrush, SpyFu, etc.). • Produce fresh, copyright-free ad creatives—static or short video snippets—tailored to travellers looking for airport rides and city taxis. • Track conversions accurately (phone calls and booking-form submissions) with GTM and GA4 so we can optimise toward true revenue events. • Run ongoing A/B testing of headlines, extensions, landing-page variants, and negative-keyword lists, pruning wasted spend fast and scaling what works. • Report weekly with clear KPIs: cost per lead, impression share, conversion rate, and projected ROI. To be considered, send me two or three live examples of similar local lead-gen campaigns you’ve managed, showing before/after performance or current metrics. If you’re still “learning” Google Ads, please skip this one—I need someone who can plug in proven systems from day one.

Project ID: 40190859