Lead-Gen Ads for Meta & Google

I’m ready to scale my lead-generation efforts and need an experienced paid-media specialist who can take full ownership of campaigns across Facebook, Instagram, Google Ads, and YouTube. My priority is simple: a steady flow of qualified enquiries at an efficient cost per lead. What I’ll hand over: • Existing ad accounts with historical data • Brand guidelines, offer details, and landing page URLs • Access to Meta Pixel, Google Tag Manager, and GA4 What I expect back: • Fresh campaign structures tailored to each platform (Meta advantage+ where suitable, Google Search, Display, and YouTube lead-forms or conversion-focused creatives) • Audience research, copywriting, and creative direction that align with the brand voice • Proper conversion tracking, UTM governance, and real-time reporting dashboards • Ongoing optimisation—bid adjustments, budget reallocation, A/B testing—aimed at lowering CPL week over week • Clear, actionable weekly summaries so I understand performance at a glance Success will be measured by the volume and cost of leads, data accuracy, and the quality of campaign insights you provide. If you have a proven track record of turning ad spend on these platforms into tangible leads, I’d love to see your plan of attack and a few relevant case studies.

Project ID: 40521411