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I need a Google Ads specialist to build and optimise a campaign whose one and only goal is lead generation. The accounts we target span both B2B and B2C, so the messaging must resonate with decision-makers in companies as well as individual consumers. The ads must run on Google Search to capture high-intent prospects and on the Google Display Network to keep the brand in front of warm audiences across the web. I will provide access to the existing Google Ads account, the current conversion actions set up in Google Tag Manager and Google Analytics 4, plus basic creative assets. What I am expecting from you: • Thorough keyword and audience research that separates B2B and B2C intent where possible. • Compelling search and responsive display ads written to maximise conversions. • Smart bidding and conversion tracking configured so we can measure qualified leads, not just clicks. • Clear campaign structure that makes future scaling easy—ideally separate Search and Display campaigns with well-named ad groups. • A short hand-off document outlining the changes you made and the metrics I should watch. Once the campaigns are live, I would like an initial round of optimisation after one week to weed out poor-performing terms and refine audience segments. If this launch goes well, there is scope for ongoing monthly management, but for now the deliverable is a fully functional, lead-optimised campaign ready to switch on.
Project ID: 40645825
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84 freelancers are bidding on average £149 GBP for this job

Hello, I specialise in Google Ads campaign management, helping businesses generate qualified leads through structured, conversion-focused campaigns. For your project, I will conduct thorough keyword and audience research, separating B2B and B2C intent where possible. I will build dedicated Search and Display campaigns with clear ad groups, compelling search ads, responsive display ads, and audience targeting designed to capture high-intent prospects and nurture warm audiences. I will configure conversion tracking and smart bidding to focus on qualified leads rather than clicks, while reviewing your existing Google Tag Manager and Google Analytics 4 setup. I will also provide clear documentation covering the changes made and key metrics to monitor. After launch, I will complete an initial optimisation round after one week, removing poor-performing terms, refining audiences, and improving campaign performance. Thank you for your time. Best regards
£130 GBP in 30 days
10.0
10.0

Hi, I can build and optimise your Google Ads campaigns around qualified lead generation, separating B2B and B2C intent where appropriate. I’ll research keywords and audiences, create focused Search and Display campaigns, configure conversion-focused tracking, and structure everything for easy scaling. After launch, I’ll review performance, remove waste, refine targeting, and improve conversion quality.
£150 GBP in 7 days
9.3
9.3

Hi, I can build a lead-focused Google Ads setup tailored to both B2B and B2C audiences. I’ll research high-intent keywords, structure Search and Display campaigns, create persuasive ads, configure conversion tracking, and align bidding with qualified leads. After launch, I’ll review performance, eliminate wasted traffic, refine targeting, and ensure the account is ready for scalable growth.
£150 GBP in 7 days
7.3
7.3

Heyyy, Running B2B and B2C off the same account is where most people mess this up, they treat it like one audience and the leads quality suffers. I'd split the structure early: separate campaigns for Search and Display, then ad groups built around intent, not just keyword themes, so B2B decision-maker searches don't get diluted by consumer-level queries. Since you've already got GTM and GA4 set up, I'll audit the existing conversion actions first to confirm we're tracking qualified leads and not just form loads or clicks. Search covers high-intent capture, Display stays in remarketing mode for warm traffic rather than cold prospecting, that's where most budget gets wasted. Smart bidding gets phased in once there's enough conversion data to trust it, not from day one. After a week live, I'll go through search terms and audience performance and trim what's not converting. Hand-off doc included with everything documented. Recently restructured a similar B2B/B2C account and cut cost-per-lead by 34% in the first month. Can share the breakdown. Regards, Aqsa I.
£135 GBP in 7 days
6.7
6.7

Hi, Have you identified the target keywords and audiences for your campaign yet? To ensure effective lead generation, I can conduct comprehensive keyword and audience research that clearly distinguishes between B2B and B2C intent. With experience in creating compelling Google Ads that resonate with decision-makers and individual consumers alike, I will set up well-structured Search and Display campaigns. I’ll implement smart bidding strategies with conversion tracking via Google Tag Manager and GA4, measuring qualified leads beyond just clicks. I’ll provide a clear hand-off document detailing the changes made and key metrics to monitor, along with an initial optimization plan after the first week. Looking forward to maximizing your campaign’s potential! Best, Zain
£200 GBP in 30 days
6.4
6.4

Dear Client, I am highly qualified to develop and optimize your lead-focused Google Ads campaign tailored for both B2B and B2C audiences. Leveraging extensive experience in performance advertising, I will execute in-depth keyword and audience research to distinctly target decision-makers and individual consumers, ensuring precise messaging alignment. I will structure separate Search and Display campaigns with well-defined ad groups to enable efficient management and future scaling. My approach includes crafting compelling search and responsive display ads designed to maximize qualified lead conversions. Smart bidding strategies and robust conversion tracking integration with Google Tag Manager and Google Analytics 4 will be configured to measure true lead quality, not just clicks. Following campaign launch, I will perform a detailed one-week optimization to refine keyword selections and audience segments, enhancing ROI. Finally, I will provide a clear, concise hand-off document outlining all optimizations and key metrics to monitor. I am confident that my data-driven, conversion-focused methodology and proven Google Ads expertise will deliver a highly functional, results-driven campaign aligned with your goals. Looking forward to your response. Kind regards
£20 GBP in 1 day
6.0
6.0

Hi there, We will build a lead-focused Google Ads campaign that cleanly separates Search and Display, refines B2B and B2C intent, and aligns conversion tracking to qualified leads rather than clicks. The work will include keyword and audience research, responsive ad copy, smart bidding setup, and a clear handover note for future scaling. We also include an initial optimisation pass to remove weak terms and tighten audience segments. We bring public Freelancer review history covering Google Ads audit, audience segmentation and growth-strategy engagements. This first workstream is limited to Google Ads account review, conversion-tracking assessment and performance-reporting pack for Lead-Focused Google Ads Campaign. Broader implementation would be scoped separately on Freelancer. Best Regards, 8veer
£800 GBP in 7 days
5.6
5.6

✨ Hi, I will structure your B2B and B2C campaigns using Google Keyword Planner to maximize conversion-focused lead dashboard. I successfully segmented high-intent search traffic for previous lead-focused advertising platforms. Estimated timeline: 5 days Budget: £250 Let's discuss and get started. Ajharul
£135 GBP in 7 days
5.7
5.7

Hello, I will help grow your business with high-performing Google Ads campaigns focused on generating quality leads, conversions, and maximum ROI. With 8+ years of experience in digital marketing and PPC management, I specialize in creating and optimizing Google Ads campaigns that target the right audience and deliver measurable results. * My Google Ads services include: • Search, Display & YouTube Ads Setup • Keyword research & competitor analysis • High-converting ad copy creation • Audience targeting & remarketing • Conversion tracking setup • Campaign optimization for better ROI • Lead generation & sales-focused strategy I focus on data-driven advertising strategies that improve visibility, reduce wasted ad spend, and increase conversions for long-term business growth. I would be happy to discuss your goals and create a customized Google Ads strategy for your business. Best regards, Raghav SM,
£20 GBP in 30 days
5.9
5.9

Hi, I can build a lead-focused Google Ads campaign that clearly addresses both B2B and B2C audiences. I’ll research intent-driven keywords, structure Search and Display campaigns, create conversion-focused ads, configure tracking, and review performance after launch. I’ll also refine targeting and remove wasted spend so the campaigns are positioned for qualified leads and future growth.
£150 GBP in 7 days
5.6
5.6

Hi there, Your Google Ads account needs a sharper lead-generation structure, especially with B2B and B2C audiences competing for the same budget. I’ve spent the last 4 years solving exactly this type of problem, and I’ll tighten the campaign around intent-driven keyword research, clean audience segmentation, smart bidding, and conversion tracking so Google Ads measures qualified leads, not just clicks. I’ll separate Search and Display into clear campaigns, build responsive ads that speak differently to decision-makers and individual buyers, and review the current Google Tag Manager and Google Analytics 4 setup to make sure every lead is tracked correctly. I’ll also prepare a simple hand-off note with the changes made and the metrics to monitor for the next optimisation round. Best regards, Kartik chaudhary
£150 GBP in 28 days
5.3
5.3

Hello, "Targeted Search & Display Campaigns" - you need lead‑focused ads for both B2B and B2C. I’ll split the account into separate Search and Display campaigns, using responsive search ads and responsive display ads. Keyword research will isolate B2B intent (e.g., “enterprise software solutions”) from B2C intent (e.g., “buy product online”). Smart bidding (Maximize Conversions) will be tied to your GA4 lead events, ensuring we pay for qualified leads only. I did a similar Google Ads & SEO revamp here: https://www.freelancer.com/projects/google-ads/Google-Ads-SEO-Revamp-40564589/reviews I’ll also set up cross‑device conversion attribution so leads captured on mobile but closed on desktop are counted correctly. Do you already have GA4 conversion events defined for the lead form submissions? Looking forward to working with you. Artur Giżycki
£180 GBP in 4 days
5.0
5.0

Hello, I can build and optimize your Google Ads campaigns with a clear focus on generating qualified leads rather than simply increasing clicks or traffic. I have hands-on experience with Google Search, Display, GA4, Google Tag Manager, conversion tracking, keyword research, audience targeting, campaign structuring, and ongoing performance optimization. I’ll structure the campaigns to clearly separate Search and Display intent, develop messaging for both B2B and B2C audiences, configure conversion-focused bidding and tracking, and make sure the account is organized for future scaling. After launch, I can review the initial performance, identify inefficient search terms and audiences, and make data-driven optimizations to improve lead quality and campaign efficiency. I can also provide a concise hand-off document covering the setup, key changes, tracking, and the metrics you should monitor going forward. Best regards, Aklima Khatun
£125 GBP in 7 days
5.6
5.6

Hi There, Hope you are doing well! Thanks for sharing your project requirement with us. We have team of professional Google and Facebook ads experts. We have plenty of experience setting up and running successful Google Ads campaigns and we also have experience in managing AdWords campaigns for small businesses and have successfully improved campaign performance via optimization and audience targeting. Our offer includes the following: - Campaign and keywords performance review and optimization based on historical data - Keyword match type reconfiguration - Landing Page Recommendations - Campaign Setup - A/B Testing - Keyword Research - Targeting ad optimization to improve quality score - Conversion tracking setup and review - New ad extensions setup if necessary - Negative keywords list update to reduce irrelevant clicks - Weekly and Monthly Google ads and Performance Report Looking forward to your kind response! Thanks Antops Technologies
£50 GBP in 30 days
5.3
5.3

Hi, There I can build and structure your Google Ads lead-generation campaigns across Search and Display, with separate B2B/B2C intent where appropriate. I’ll focus on high-intent keyword research, negative keywords, conversion tracking, compelling ad messaging, and a clean campaign structure designed around qualified leads rather than clicks. I can also review performance after the first week, remove wasted traffic, refine targeting, and provide a clear hand-off report covering the key metrics and changes. Waqas Ahmad
£135 GBP in 7 days
4.7
4.7

Hi, I understand the need for a lead-focused Google Ads campaign targeting both B2B and B2C audiences. With my experience in Google Ads and search engine marketing, I can assure you of professional quality, fast communication, and clean file delivery. I have worked on similar tasks and possess the skills to conduct thorough keyword and audience research, create compelling ads, configure smart bidding, and ensure clear campaign structures for easy scaling. In approaching this project, I would focus on creating tailored ad content for each audience segment, implementing smart bidding strategies, and providing a detailed hand-off document for your reference. I have expertise in tools like Google Ads and Google Analytics to track conversions effectively. I invite you to review my portfolio: https://www.freelancer.com/u/laibaamir1 Feel free to message me for further discussion or to see samples related to your niche. Thank you, and I look forward to potentially working with you. Best regards, Laiba
£75 GBP in 3 days
4.2
4.2

Hello, Hope you’re having a productive day. I’m Rajkumari, a Google Ads Specialist at GClickWebTech, offering complete management of Google Ads campaigns to help businesses maximize ROI and generate leads. ▪️ What i'll do for you - ✔️ Google Ads account setup & campaign creation ✔️ Keyword research & selection ✔️ Ad copywriting & creative optimization ✔️ Bid management & budget optimization ✔️ Conversion tracking via GA4 & GTM ✔️ Campaign performance analysis & recommendations ▪️ Why Work With GClickWebTech We provide data-driven strategies, continuous optimization, and clear reporting, ensuring your ads deliver tangible results. Let’s connect via chat to discuss a plan for achieving your business goals through Google Ads. Regards, Rajkumari Google Ads Specialist, GClickWebTech
£80 GBP in 30 days
4.1
4.1

Hello, The important distinction here is between generating leads and generating leads that are actually worth following up. I would build the campaign around that principle, separating Search and Display while using the available B2B and B2C signals to create tighter intent groups. I would research high intent keywords and audiences, develop persuasive Search and responsive Display creatives, and configure bidding around reliable conversion actions from your existing GTM and GA4 setup. The structure would be cleanly organised with logical campaigns and ad groups so the account is easy to understand and expand later. Before switching anything on, I would validate the tracking setup and make sure the conversion data is useful for optimisation. During the first week, I would analyse search terms, audience segments, conversion behaviour, bid performance, and inefficient spend, then refine the campaigns accordingly. I would also provide a short hand off document covering what changed and which metrics deserve attention going forward. Please come over to chat. Neha
£300 GBP in 7 days
5.3
5.3

Hello, I am a Google Ads specialist with extensive experience in lead generation campaigns for both B2B and B2C audiences. I understand the importance of creating tailored messaging that resonates with decision-makers and individual consumers alike. My approach includes thorough keyword and audience research to target high-intent prospects effectively. I will create compelling search and responsive display ads to maximize conversions and configure smart bidding strategies for measuring qualified leads. Additionally, I will ensure a clear campaign structure for easy scalability and provide a comprehensive hand-off document outlining all changes made. I am confident in my ability to deliver a fully functional, lead-optimized campaign that meets your goals. I look forward to discussing your project requirements further. Best regards,
£135 GBP in 7 days
3.4
3.4

Hello, I'm Fernando, a senior full‑stack developer with extensive experience running high‑conversion Google Ads for both B2B and B2C clients. I see the core need is to capture qualified leads while keeping spend efficient. By separating search intent from display retargeting, we can speak directly to decision‑makers and consumers, ensuring the right message reaches the right audience. My plan is to start with granular keyword clusters and audience segments, then build distinct Search and Display campaigns with clear naming conventions. Smart bidding (eCPA or Maximize Conversions) will be paired with GA4 and GTM conversion actions so we track real leads, not just clicks. This structure reduces risk by isolating performance data and makes future scaling straightforward. Recently I launched a dual‑campaign for a SaaS provider that required both executive and end‑user leads. After a week of optimisation, conversion cost dropped 35% and qualified leads doubled, delivering measurable ROI. Questions: 1. Which specific lead‑type (form submission, phone call, etc.) do you consider qualified, and what value do you assign to each? This helps me set the right conversion goals. 2. Are there any geographic or device bid adjustments you prefer based on past performance? Knowing this will fine‑tune the initial setup. I look forward to delivering a lead‑focused campaign ready to activate and will provide a concise hand‑off guide. Thanks
£90 GBP in 2 days
3.5
3.5

Glasgow, United Kingdom
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Member since Oct 3, 2022
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