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# Google & Meta Ads Specialist Needed for IVF Clinic (Lead Quality Focus) We are looking for an experienced **Google Ads and Meta Ads specialist** with proven experience in **medical or healthcare marketing**, preferably IVF, fertility, hospitals, or high-value healthcare services. Our primary goal is **quality over quantity**. We are not looking for someone who can simply generate leads—we need someone who can consistently attract **genuine, interested patients** while minimizing fake, accidental, or irrelevant submissions. ### Scope of Work * Create and optimize high-performing Google Search campaigns. * Set up and manage Meta Ads campaigns where appropriate. * Perform keyword and audience research. * Structure campaigns for maximum lead quality. * Write compelling ad copy focused on high-intent users. * Continuously optimize campaigns based on performance. * Monitor lead quality and recommend improvements to increase genuine enquiries. * Suggest tracking improvements and conversion optimization where necessary. ### What We Will Handle * Website and landing page development. * Creative design and ad visuals. * Technical implementation on our website. * CRM and lead follow-up process. Your responsibility is to ensure the advertising campaigns generate the **highest possible quality leads**. ### Our Current Challenge We currently run Google Search Ads targeting highly relevant IVF keywords. However, many submitted leads later claim they never filled out the form or are not genuinely interested. We need an expert who understands how to reduce invalid, low-intent, and accidental leads while improving overall conversion quality. ### Ideal Candidate * Demonstrated experience managing Google Ads for medical or healthcare businesses. * Experience with IVF, fertility clinics, hospitals, cosmetic clinics, or similar healthcare niches is highly preferred. * Strong understanding of conversion tracking, lead qualification, and campaign optimization. * Able to explain the reasoning behind campaign structure and optimization decisions. * Comfortable working with high-value services where every qualified lead matters. When applying, please include: * Relevant healthcare or medical campaigns you have managed. * Your approach to improving lead quality. * How you would reduce fake or irrelevant leads. * Any measurable results or case studies you can share.
Project ID: 40630413
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54 freelancers are bidding on average $140 USD for this job

Hello, hope you are doing well. We specialize in Google Advertisements and Meta Advertisements with a focus on generating high-quality leads for healthcare businesses. Our approach is centered around reaching genuine potential patients through precise targeting, strong campaign structure, and continuous performance optimization. **Our approach includes:** • Healthcare-focused campaign planning and keyword research • High-intent audience targeting and campaign structuring • Compelling advertisement copy focused on qualified enquiries • Conversion tracking review and performance analysis • Continuous optimization to improve lead quality and reduce irrelevant submissions • Detailed reporting with actionable insights and improvement suggestions We understand the importance of quality over quantity for high-value healthcare services. Our strategy focuses on identifying the right audience, refining targeting methods, and improving campaign efficiency through data-driven decisions. We can share relevant healthcare advertising experience and our approach for improving lead quality.
$100 USD in 30 days
10.0
10.0

Hi, this is a very quality-sensitive campaign type, and that is exactly where strong account structure and filtering matter most. I have experience with high-intent lead generation campaigns and would focus on search intent, tighter match types, negatives, ad messaging, form-friction suggestions, and lead-quality feedback loops to reduce accidental or irrelevant enquiries. For IVF, I would prioritize intent-based Google Search first and use Meta only where it supports retargeting or better-qualified audience segments. I can also review your current setup and point out why “I never filled the form” type leads may be happening. Happy to discuss the account approach further here.
$250 USD in 7 days
9.3
9.3

Hello, Please share your website URL and goals, and We’ll provide a FREE Audit with clear opportunities to improve leads, sales, and ROI. I’m Nihal from Twigital — a results-driven digital marketing agency with 13+ years of experience, 25+ experts, 1000+ completed projects, and 950+ reviews with a 4.9★ rating. Most businesses run ads without a system. We build paid campaigns for 2026 using Google Ads for high-intent demand and Meta Ads for scalable audience growth. What We’ll Do ✔ Google Ads (Search, PMax, Display, Remarketing) ✔ Meta Ads (Facebook + Instagram Campaigns) ✔ Audience & Keyword Research ✔ Ad Copy + Creative Testing ✔ Conversion Tracking Setup ✔ Landing Page Recommendations ✔ Weekly Optimisation & Reporting Results You Can Expect ✔ More Leads & Sales ✔ Higher ROAS ✔ Lower CPA ✔ Better Budget Efficiency Let’s connect and scale your business with profitable paid advertising. Regards, Nihal Twigital — Your AI-Powered Digital Marketing Partner
$100 USD in 30 days
9.0
9.0

Hi Hope you're doing well! I’d love to help you run high-converting Facebook & Google Ads campaigns to drive quality leads, sales, and maximum ROI. With 10+ years of experience in Google Ads (Search, Display, Shopping) and Facebook Ads (Meta Ads Manager), I specialize in optimizing ad spending for the best results. My Ad Strategy: 1. Campaign Setup & Optimization:- ->Google Ads – Search, Display, Performance Max & Shopping Ads -> Facebook & Instagram Ads – Lead generation, conversion & retargeting 2. Targeting & Audience Strategy 3. Ad Creative & Copy Optimization 4. Conversion Tracking & Performance Analysis I focus on data-driven ad strategies that minimize costs while maximizing conversions and engagement. Let’s discuss a custom ad strategy to grow your business! Best regards, Rewathi
$99 USD in 30 days
8.2
8.2

Hi, Thank you for posting your project. Running Google Ads and Meta Ads for an IVF clinic requires much more than campaign setup. Healthcare advertising is a sensitive category, so my focus is on generating qualified consultation enquiries while staying compliant with platform policies. Here’s how I can help: ✅ Google Search Campaigns (High-Intent Keywords) ✅ Performance Max (if appropriate) ✅ Meta Lead Generation Campaigns ✅ Conversion Tracking (GA4, GTM & Call Tracking) ✅ Landing Page Review & Conversion Optimization ✅ Audience & Competitor Research ✅ Weekly Optimization & Performance Reporting Before recommending a strategy, I’d like to understand a few things: 1. Which country or city is your clinic targeting? 2. Are Google Ads or Meta Ads currently running? 3. What is your monthly advertising budget? 4. Do you already have a dedicated landing page for IVF consultations? Based on your answers, I’ll recommend the right campaign structure instead of using a generic setup. One thing I always prioritize with IVF campaigns is lead quality over lead quantity. The objective isn’t just to generate more enquiries—it’s to attract people who are genuinely looking to book a consultation. I look forward to discussing your project.
$140 USD in 7 days
7.8
7.8

Hi, I can optimize your Google and Meta Ads campaigns with a strong focus on genuine, high-quality IVF leads rather than lead volume. With 15+ years of digital marketing experience, I specialize in Google Ads, Meta Ads, healthcare lead generation, high-intent keyword targeting, audience segmentation, conversion tracking, and campaign optimization. I’ll analyze search intent, eliminate irrelevant traffic, refine match types and negative keywords, improve targeting, and use lead-quality data to guide optimization. I’ll also continuously monitor invalid submissions and focus budget on campaigns generating genuine patient enquiries. Best regards, Raj Kumar
$75 USD in 30 days
8.1
8.1

Greetings, I am a Google Ads and Meta Ads specialist with extensive healthcare and fertility clinic marketing experience. I'll create high-performing IVF keyword campaigns focused on quality over quantity, implement conversion tracking to filter genuine leads, optimize ad copy for high-intent users, structure campaigns to minimize fake submissions, and continuously refine based on lead quality metrics. I have proven success reducing invalid leads while improving conversion rates for medical practices. What's your current monthly ad spend and lead cost target? Better we do a quick chat to ensure few things about the task. Ping me when you're available.
$140 USD in 7 days
5.4
5.4

Hi, I have carefully reviewed the project details for the IVF Clinic Google & Meta Ads Specialist position. As an experienced Google Ads and Meta Ads specialist with a strong background in medical and healthcare marketing, including work with IVF, fertility, and hospitals, I understand the critical importance of attracting genuine, high-quality leads over sheer quantity. My proposed approach involves creating and optimizing targeted campaigns, conducting thorough keyword and audience research, and continuously refining ad copy to appeal to high-intent users. I have a proven track record of optimizing campaigns for maximum lead quality, reducing invalid leads, and improving conversion rates in similar healthcare niches. I am confident in my ability to address the current challenge of minimizing accidental or low-intent leads while enhancing overall conversion quality. My expertise in conversion tracking, lead qualification, and campaign optimization aligns well with the project requirements. I am excited about the opportunity to collaborate and discuss how we can achieve your lead quality goals. Looking forward to further discussing this project with you. Best regards, Aditya
$140 USD in 3 days
5.0
5.0

As a seasoned Digital Marketing Expert with specialization in AI SEO and 10+ years experience in Healthcare marketing, I am confident that my skills and insights make me the perfect fit for your IVF clinic's need for a **Google and Meta Ads Specialist**. My extensive experience in driving quality leads, optimizing campaigns, and performing rigorous keyword research is augmented by my healthcare niche expertise. This makes me perfectly attuned to the requirements of your project and your need for genuine, high-intent patients. My focus on **quality over quantity** aligns perfectly with your clinic's primary goal. Drawing from previous medical campaigns I've managed, I have a proven track record of not merely generating leads but consistently attracting *genuine* inquiries while keeping fake or irrelevant submissions at bay. Given our shared aim of reducing invalid, low-intent, or accidental leads while improving overall conversion quality In conclusion, my broad understanding of digital marketing strategies coupled with specific expertise in AI SEO, Google Ads management, and data-driven campaigning position me optimally to deliver results that matter to you - improved genuine enquiries and enhanced patient conversion rates. I see this project not simply as a standalone task but as part of the larger objective of growing your business online by creating long-term value. So if you're looking for an expert who combines the latest technology
$140 USD in 30 days
4.3
4.3

Hi, I hope you are doing well. I have reviewed your proposal and understand the details. I do have a few key questions that are important to address before we begin the project How do you currently define a qualified lead for your clinic*: Is it based on location, age range, treatment interest, budget, and actually attending a consultation? I want to make sure we optimize for that exact profile instead of just form fills. . Can you share what your CRM data shows about the bad leads*: Where are most fake or unresponsive leads coming from, which keywords or ads, and what reasons do they give when you follow up? That will help me add the right filters, form friction, and tracking to improve quality
$30 USD in 7 days
4.2
4.2

Hi — puedo gestionar campañas Google y Meta para una clínica IVF con enfoque absoluto en calidad de lead, no volumen. Entiendo: ya tenéis landing y creatividades; necesitáis estructura de campañas que filtre usuarios accidentales, reduzca envíos falsos y atraiga solo pacientes realmente interesados. S1 Google Search Estructuro campañas por intención (procedimientos, síntomas, tratamientos) con concordancias estrictas, listas negativas médicas y segmentación geográfica fina. Ajusto copy para evitar clics casuales y reforzar intención real. S2 Meta Ads Audiencias basadas en comportamiento y exclusiones médicas sensibles; formularios con fricción inteligente para reducir leads no genuinos. S3 Calidad Analizo patrones de leads inválidos, ajusto keywords, extensiones y triggers. Implemento validación previa (preguntas filtro) y mejoras de tracking para atribución limpia. S4 Experiencia He gestionado campañas en clínicas médicas y de fertilidad, optimizando para consultas reales y reduciendo envíos irrelevantes. Puedo detallar mi enfoque de calidad: **lead quality**.
$230 USD in 3 days
3.2
3.2

I’d be glad to help improve lead quality for your IVF clinic campaigns. I understand the difference between volume and genuine patient intent, especially in high-value healthcare marketing where invalid submissions can distort performance. My focus would be on tightening Google Search structure around high-intent terms, refining audience signals in Meta Ads where it adds value, and aligning ad copy with intent so the form attracts people who are truly ready to enquire. I’d also review tracking and conversion paths to identify where accidental or low-quality leads are entering the funnel, then adjust campaigns to reduce that noise. For your current issue, I’d look at keyword segmentation, match types, negative keywords, geo/device timing, ad messaging, and conversion event quality. The goal is not just more leads, but better-qualified enquiries that your team can trust. Which conversion actions are currently being optimized for: form submit, call, WhatsApp, or a custom qualified-lead event? If helpful, I can share a clear campaign optimization plan for how I’d improve lead quality in the first phase. Best, Imran
$150 USD in 14 days
2.3
2.3

Hi, I’m excited to offer my expertise in Google Ads, Facebook, Instagram promotion, and SEO, with a customized digital marketing strategy designed to elevate your brand's online presence and drive sales. Here’s what I bring to the table: Google Ads and SEO Synergy: - Creation of targeted campaigns and in-depth keyword research - Compelling ad creation, A/B testing, and ongoing optimization - Strategic budget allocation with a focus on SEO-enhanced keywords - Weekly performance reports, using ethical white-hat SEO practices Facebook, Instagram, and Creative Content: - Comprehensive advertising account management for both platforms - Creation of engaging ads, precise audience targeting, and performance analysis - Expertise in copywriting and design to craft high-engagement posts I am committed to closely monitoring and refining campaigns to ensure optimal results, combining a strategic approach to Google Ads, Meta Ads, and a robust SEO process. I’d love to discuss your goals further and develop a personalized strategy for your business. Your success is my priority. Looking forward to the opportunity to collaborate. Best regards
$250 USD in 30 days
2.4
2.4

Hi, I can help you generate high-quality leads for your IVF clinic through optimized Google and Meta Ads. I understand your challenge with fake or low-intent submissions, and I have successfully helped similar medical practices improve lead quality by restructuring campaigns and refining audience targeting. For instance, I worked with a fertility clinic where I implemented advanced keyword strategies and continuous performance analysis, resulting in a 30% decrease in irrelevant inquiries. I would focus on creating compelling ad copy that attracts genuine patients while monitoring lead quality metrics to make needed adjustments. I can get started for $[Price] in 5 days. What's your current approach to tracking lead quality? Can we discuss this further?
$110 USD in 5 days
2.2
2.2

Hi, I hope you're doing well. I have carefully reviewed your project, IVF Clinic Google & Meta Ads Specialist , and I'm confident I can deliver a high quality solution tailored to your requirements. I'm a Full Stack Developer with 7+ years of experience building websites, SaaS platforms, AI powered applications, automation tools, web scrapers, lead generation systems, and custom software. I focus on delivering reliable, high quality solutions that meet business objectives while maintaining accuracy, performance, and scalability. I'd be happy to discuss your project in more detail and recommend the best approach before we get started. I look forward to working with you. Best regards, Abdul Salam Full Stack Developer | Technical Fixes | AI Automation | Lead Generation & Extraction Expert | Websites Dev
$30 USD in 7 days
1.7
1.7

Your detailed description shows a clear commitment to attracting high-quality leads for your IVF clinic, which is essential for success. I have managed Google and Meta Ads campaigns for several healthcare providers, including fertility clinics, focusing on lead quality and patient engagement. I understand that your primary goal is to attract genuine patients while minimizing accidental or fake leads, ensuring your advertising budget is well spent. The challenge of reducing invalid leads from your current Google Search Ads while maintaining strong keyword targeting is something I am well equipped to address. With expertise in campaign optimization, conversion tracking, and audience segmentation, I focus on performance, security, and user experience to deliver meaningful results. How do you currently assess lead quality, and would you be open to discussing strategies to enhance your tracking and qualification processes? Best regards, Curtley
$140 USD in 7 days
0.2
0.2

We recently assisted a healthcare provider in enhancing their lead quality through targeted advertising strategies. They saw a notable improvement in attracting genuine patients. I can help you achieve similar results by optimizing your Google and Meta Ads campaigns to focus on lead quality, ensuring you attract genuinely interested patients. Your emphasis on clean, professional, and user-friendly campaigns resonates with my approach. I understand the need for seamless integration and automated processes to improve conversion rates. With extensive experience in managing healthcare-focused ads, I bring proven strategies to reduce irrelevant submissions. We have 35+ 5-star reviews on similar projects on other platforms, but are new to Freelancer. I look forward to the possibility of collaborating on this project. Regards, MORNE.
$100 USD in 7 days
0.0
0.0

Greetings I have extensive experience in managing Google and Meta Ads for healthcare services, including IVF clinics. I understand your need for high-quality leads and can create tailored campaigns that attract genuinely interested patients while minimizing irrelevant submissions. My strategy will involve meticulous keyword research, compelling ad copy, and continuous optimization to ensure lead quality and conversion tracking improvements. I bring over 5 years of experience in Google Ads and Meta Ads management, specifically within the medical and healthcare sectors, ensuring every lead counts. I’d love to chat about your project and suggest a follow-up discussion to explore how we can enhance your advertising efforts. Regards, Nabeel Ismail
$150 USD in 7 days
0.0
0.0

I recently helped bring several ideas to life by creating clean, professional, and user-friendly solutions that are both practical and visually polished. I’d be happy to do the same for your IVF clinic's advertising campaigns, focusing on attracting genuine, interested patients while minimizing irrelevant submissions. I pay close attention to the details that matter, from structuring high-performing Google and Meta Ads campaigns to crafting compelling ad copy aimed at high-intent users. With demonstrated experience in healthcare marketing, particularly in IVF and high-value services, I can help improve lead quality through targeted keyword research, continuous optimization, and insightful performance monitoring. I will work closely with you, ensuring adjustments are made until you’re completely satisfied. Only release payment once you’re happy with the final result. If this sounds like what you’re looking for, send me a message and let’s discuss your project. Regards, joeyb05
$150 USD in 7 days
0.0
0.0

Hello, I'd love to help improve the quality of your IVF leads, not just the quantity. I have experience in Google Ads, SEO, keyword research, landing page optimization, and AI-driven marketing strategy. My focus is on attracting high-intent users while reducing invalid and low-quality submissions. My approach would include: • Reviewing your current campaign structure and search terms. • Refining keyword targeting with a stronger focus on commercial intent. • Adding negative keywords to reduce accidental and irrelevant clicks. • Optimizing ad copy to pre-qualify users before they click. • Improving audience targeting and conversion tracking. • Monitoring lead quality alongside campaign metrics, not just cost per lead. • Recommending conversion and tracking improvements to identify genuine patient enquiries. While my background is broader digital marketing rather than exclusively IVF, I understand that healthcare campaigns require trust, precision, and careful optimization because every qualified lead matters. I communicate clearly, explain the reasoning behind every optimization, and continuously improve campaigns based on data. I'd be happy to discuss your current setup and share ideas for increasing genuine patient enquiries while reducing fake or accidental leads. Best regards, Adeel Ahmed
$120 USD in 30 days
0.0
0.0

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