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We are seeking an experienced Google Ads Specialist with proven expertise in the US Healthcare space to manage, optimize, and scale our paid search campaigns. Because healthcare marketing in the US involves strict policy limits (HIPAA compliance, restricted remarketing, LegitScript/Google Healthcare certification rules), you must have direct experience generating qualified patient leads/appointments while maintaining complete regulatory compliance. Our primary objective is maximizing booked patient appointments and qualified inbound phone inquiries while maintaining strict HIPAA compliance and adhering to Google’s healthcare advertising regulations. We are not looking for vanity metrics (clicks or traffic) — success will be measured strictly by Cost Per Acquisition (CPA) and verified appointment volume. Core Responsibilities High-Intent Search Campaigns: Build and scale targeted Search, Call-Only, and Local Service Ads targeting patients actively looking for treatment. HIPAA-Safe Tracking & Attribution: Configure server-side tracking, GTM, GA4, and call tracking (CallRail/WhatConverts) to attribute appointment bookings back to specific ad groups without transmitting Protected Health Information (PHI). Conversion Rate Optimization (CRO): Audit and optimize landing pages to increase form completions, online scheduling flow, and click-to-call conversions. Negative Keyword & Intent Filtering: Actively manage search terms to eliminate irrelevant traffic, price-shoppers, Medicaid inquiries (if applicable), and non-commercial searches. Ad Copy & Policy Compliance: Write high-converting, compliant ad copy that avoids policy disapprovals, restricted remarketing violations, and misleading claim penalties. Bid & Budget Management: Implement smart bidding strategies (Target CPA / Maximize Conversions) aligned with appointment value. Required Skills & Qualifications 3+ years of hands-on experience running Google Ads specifically for US healthcare, medical practices, or wellness clinics. Demonstrated understanding of HIPAA rules in digital tracking (handling pixels without PHI leakage, BAA requirements, restricted audiences). Familiarity with healthcare booking platforms / EHR systems and tracking their scheduling funnels. Deep knowledge of Google's Healthcare & Medicines Advertising Policies. Ad Copywriting & Compliance: Write compelling, high-converting ad copy that strictly adheres to Google Healthcare and Medicines policies. Conversion Tracking & Analytics: Set up and audit HIPAA-compliant tracking (GA4, Google Tag Manager, server-side tracking, and call tracking platforms like CallRail). Landing Page Recommendations: Collaborate on CRO (Conversion Rate Optimization) to improve landing page quality scores and appointment booking rates. Routine Optimization & Reporting: Provide weekly performance insights, bid/budget adjustments, and A/B test ad variations.
Project ID: 40672358
33 proposals
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33 freelancers are bidding on average ₹8,871 INR for this job

Hello, Hope you are doing well. We specialize in creating and managing high-performing Google Ads campaigns that help businesses generate quality leads, increase conversions, and maximize ROI. we'll prepare a customized Google Ads strategy tailored to your business goals. Our data-driven approach focuses on attracting qualified traffic, improving campaign performance, and optimizing your advertising budget through continuous monitoring and real-time performance tracking. Our Google Ads (PPC) Services Include: Google Ads account audit or complete campaign setup Google Analytics & conversion tracking setup In-depth keyword research for your niche High-converting ad copy creation Bid optimization to maximize ROI Landing page improvement recommendations Weekly campaign monitoring and optimization Display and remarketing campaign setup Ongoing conversion tracking and performance optimization Weekly performance reports with actionable insights Our goal is to reduce your cost per click (CPC), improve conversion rates, and deliver measurable business growth through effective Google Ads management. Regards
₹10,000 INR in 30 days
10.0
10.0

Hello, I’m Raj Kumar, a Google Ads specialist with 15+ years of experience managing conversion-focused search campaigns. I can build and optimise healthcare campaigns around qualified patient appointments and inbound calls rather than vanity metrics. I’ll focus on high-intent Search, call-focused campaigns, detailed negative keyword management, compliant ad copy, landing-page CRO and conversion tracking. I understand the importance of HIPAA-safe attribution and avoiding PHI transmission while working with GTM, GA4 and call-tracking solutions. I can review your current account, targeting, compliance requirements, and CPA goals before proposing the campaign structure. Best regards, Raj Kumar
₹5,000 INR in 30 days
8.0
8.0

Hi, I'd build a plan around Google Ads, Analytics and Conversion Rate with clear milestones, so progress is easy to see, not just easy to claim. Here's what I'd cover: • Core Responsibilities • Required Skills & Qualifications • Deep knowledge of Google's Healthcare & Medicines Advertising Policies. The goal is a number that actually moves, not a report that just looks busy. Happy to outline how I'd approach this specific project — feel free to check my reviews on similar work too.
₹7,000 INR in 4 days
5.1
5.1

Hello sir, I hope you're doing well. I can help you manage your Google Ads account with a data-driven strategy focused on generating more leads/sales while reducing wasted ad spend. ? Google Ads Case Study: https://www.freelancer.com/portfolio-items/11363813-shopping-ads-campaign-optimization https://www.freelancer.com/portfolio-items/11105384-manglamgroupcom-ppc-case-study With 7+ years of experience, I manage every aspect of Google Ads—from campaign setup to ongoing optimization—to improve CTR, conversions, and ROI. My services include: ✔ Google Ads account audit ✔ Search, Shopping, Performance Max & Display campaigns ✔ Keyword & competitor research ✔ Campaign structure & ad group creation ✔ High-converting ad copy & ad assets ✔ Bid & budget optimization ✔ Audience & location targeting ✔ Search term analysis & negative keywords ✔ Google Ads Conversion Tracking ✔ GA4 & GTM integration ✔ Landing page recommendations ✔ Weekly optimization & monthly reporting I'd be happy to discuss your goals and recommend the best Google Ads strategy for your business. Regards, Gclick Web Tech
₹7,000 INR in 30 days
4.2
4.2

Hi, I understand that your priority is qualified patient appointments and inbound calls, not clicks or traffic. I can manage the full Google Ads funnel with healthcare policy compliance and performance-focused optimisation. I’ll focus on high-intent Search, Call Ads and Local campaigns, along with negative keyword management, compliant ad copy, bid optimisation and landing-page CRO. Tracking will be structured carefully to avoid transmitting PHI, using appropriate GA4/GTM and server-side or call-tracking methods where applicable. I’ll continuously monitor CPA, qualified appointments, conversion rates and call quality, with weekly reporting and clear optimisation actions. I’d be happy to review your current campaigns, tracking setup and appointment flow and propose the best structure for scaling profitably.
₹10,000 INR in 30 days
4.4
4.4

Dear Client, I can manage and optimize your US healthcare Google Ads campaigns with a strong focus on qualified patient appointments, inbound calls, CPA, and policy compliance. I have 6+ years of experience in Google Ads, conversion tracking, GA4, GTM, landing page optimization, and paid lead generation. I understand the importance of handling healthcare campaigns carefully and following Google Ads policies and HIPAA-safe tracking practices. My focus will be on real results, including qualified leads, verified appointments, lower CPA, and regular performance improvement. I can also share my relevant Google Ads and healthcare-related work links in the chat box. Looking forward to your response on chat box. Thanks.
₹2,500 INR in 10 days
3.1
3.1

Dear Hiring Manager, Hope you are doing well. thanks for posting this projects. I would love to continue working on your projects to achieve your company goals and objectives. I will do your work very well. I will even give you a premium support for one month or three months If there is any issue with any of my existing work, I will give you premium support for the next three months. If you are interested please chat with me for a future conversation. You come to the meeting and then you decide if I'm perfect for you. Best Regards Naimor Rahman
₹7,000 INR in 7 days
2.8
2.8

Hi, I can help manage and optimize your US healthcare Google Ads campaigns with a strong focus on qualified patient appointments and measurable CPA rather than vanity metrics. I understand that healthcare advertising requires careful handling of Google Healthcare & Medicines policies, HIPAA considerations, restricted audiences, and tracking limitations. My approach includes high-intent Search campaigns, Call Ads, negative keyword management, conversion-focused ad copy, bid optimization, and ongoing search-term analysis. I can also audit your GA4/GTM and conversion setup, review call tracking and appointment attribution, and identify potential PHI leakage risks in the tracking flow. For CRO, I can analyze landing pages and booking journeys to improve form submissions, calls, and completed appointments. Before starting, I can provide a free account and competitor audit covering campaign structure, keywords, search intent, ad compliance, tracking, and missed opportunities. I can then build a data-driven optimization plan focused on qualified leads and sustainable CPA. I’m also experienced with SEO, GEO, AIO, and AI Search optimization, which can complement your paid acquisition strategy and overall healthcare visibility. I’d be happy to discuss your current campaigns, monthly ad spend, target locations, and appointment goals.
₹7,000 INR in 7 days
2.1
2.1

With a laser-like focus on generating high-quality leads and maximizing ROI, I am ideally positioned to manage and optimize your paid search campaigns. Over the course of 5+ years in the industry, I've amassed valuable experience across a wide range of sectors, including the nuanced world of US healthcare. This includes comprehensive knowledge and understanding of the strict policy limits that surround HIPAA compliance, remarketing restrictions, and the LegitScript/Google Healthcare certification rules. My direct experience in navigating these waters makes me well-equipped to deliver targeted, qualified patient leads/appointments all while maintaining regulatory compliance. Moreover, my expertise doesn't stop at generating leads - it extends into accurately attributing them. I'm skilled in server-side tracking, GTM, GA4, and call tracking which enables me to measure campaign success effectively without transmitting PHI. My profound understanding of digital tracking in accordance with HIPAA rules will give you peace of mind knowing that your Patient's Health Information (PHI) remains confidential and secure. In than chasing after vanity metrics.
₹3,500 INR in 30 days
1.3
1.3

Hello, I understand the critical need for generating qualified patient leads while adhering to HIPAA and Google’s healthcare advertising regulations. My approach will focus on maximizing booked appointments and inbound inquiries through meticulously managed Google Ads campaigns tailored for the healthcare sector. I recommend starting with a comprehensive audit of your existing campaigns and landing pages to identify areas for optimization. We'll implement HIPAA-compliant tracking using GTM and GA4, ensuring accurate attribution without compromising patient privacy. I’ll also focus on crafting compliant ad copy that drives conversions while managing negative keywords to filter out irrelevant traffic. As the accountable project lead, I will oversee all communications, scope, and delivery, coordinating with my Studio's specialists as needed. To kick off, I propose a paid initial consultation to establish a clear strategy and scope. Could you clarify the current CPA benchmarks you are aiming for, and what specific appointment types you prioritize? Kind regards, Soné Joubert
₹3,750 INR in 14 days
1.0
1.0

Hi, I’m an experienced Google Ads specialist focused on lead generation and conversion optimization. I can help manage your US healthcare campaigns with a focus on qualified patient appointments, phone inquiries, CPA, and policy-compliant tracking. I can handle Search campaigns, keyword/negative keyword optimization, GA4/GTM, call tracking, CRO, bidding, ad copy, and weekly performance optimization. I’m ready to review your current setup and help improve appointment volume while maintaining strict compliance. Best regards, Mobarok
₹7,000 INR in 7 days
0.0
0.0

Proven ROI: I focus on lowering cost-per-acquisition while maximizing the return on ad spend. Technical Mastery: I'm excel at keyword research, smart bidding, and accurate conversion tracking. Data Focus: I analyze metrics like click-through rates and conversion data daily to refine live campaigns. Fast Adaptability: I easily stay ahead of Google algorithm updates and new ad formats.
₹7,000 INR in 7 days
0.0
0.0

Hi, I'd love to take this on. Managing Google Ads for a US healthcare practice with HIPAA-compliant tracking, strict policy adherence, and a clear focus on booked appointments rather than vanity metrics is exactly the kind of brief I've worked on before. With my US healthcare client, I rebuilt Search campaigns around high-intent patient queries, configured HIPAA-safe conversion tracking through GTM and GA4 without PHI leakage, and set up call tracking to attribute inbound phone inquiries back to specific ad groups. The result(from both Meta and Google) was a 40% increase in booked appointments, with CPL reduced by over 25% and cost per conversion brought down to $4-$6. Ad copy was written to comply with Google's Healthcare and Medicines policies throughout, with no misleading claims and no restricted remarketing violations. I'm comfortable with server-side tracking configuration, negative keyword and intent filtering to eliminate non-commercial searches, smart bidding strategies aligned to appointment value, and landing page CRO recommendations to improve scheduling flow and click-to-call conversions. Weekly performance reporting with bid and budget adjustments and A/B tested ad variations would be standard throughout the engagement. Happy to discuss your practice, current campaign setup, and tracking infrastructure. Looking forward to hearing more.
₹7,000 INR in 30 days
0.0
0.0

Mohali, India
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