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Home to Africa is looking for a results-driven Google Ads specialist to help us generate more qualified safari leads and bookings. We’re specifically looking for someone with proven experience in safari, travel, tourism, luxury travel, or hospitality. The role Manage and optimize our Google Search campaigns Target high-intent travelers interested in African safaris Improve qualified leads, conversion rates, and cost per lead Research keywords, competitors, and new opportunities Optimize ads, search terms, negative keywords, and landing pages Track and report on campaign performance Who we're looking for You should have: Proven Google Ads / PPC experience Strong lead-generation results Experience in travel, safari, tourism, or hospitality A strong understanding of conversion tracking and campaign optimization The ability to focus on lead quality and bookings—not just clicks Please send us: A brief summary of your relevant experience 1–2 examples of travel/hospitality campaigns you've managed Results achieved (ad spend, leads, cost per lead, conversions, etc.) Your availability and proposed monthly We’re looking for the right person for a long-term relationship, not just a one-off campaign.
Project ID: 40738903
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Hello, We understand you need a Google Ads specialist to generate qualified safari enquiries and bookings for Home to Africa, with a strong focus on lead quality rather than simply increasing clicks. With 14+ years of digital marketing experience and 5,000\+ clients, we can manage and continuously optimize your Google Ads campaigns with a conversion-focused approach. Our service includes: ✅ Google Ads account audit and campaign optimization\ ✅ High-intent safari and travel keyword research\ ✅ Competitor and search-term analysis\ ✅ Ad copy and landing page recommendations\ ✅ Negative keyword management\ ✅ Conversion tracking and performance analysis\ ✅ Bid, budget, and audience optimization\ ✅ Regular lead-quality and campaign reporting We understand that safari bookings involve high-value decisions, so the strategy should focus on reaching travellers with genuine booking intent. We work on a monthly basis because Google Ads requires continuous testing, optimization, and sufficient conversion data to identify what performs best. Meaningful results generally take at least one month to develop. We can also share relevant past campaign results and performance data. Best regards,\ Nisha
$90 USD in 30 days
10.0
10.0

Hello, Please share your website URL and current campaign details if already running. I’m Nihal from Twigital — a results-driven digital marketing agency with 13+ years of experience, 25+ experts, 1000+ completed projects, and 950+ reviews with a 4.9★ rating. Most advertisers waste budget on outdated setups. We build Google Ads campaigns around what works in 2026 — intent targeting, smart bidding, conversion tracking, and profit-focused optimisation. What We’ll Do for Your Google Ads ✔ Campaign Audit & Restructure ✔ Search, Performance Max, Display & Remarketing ✔ Keyword Research & Match Type Strategy ✔ High-Converting Ad Copy ✔ Landing Page Recommendations ✔ Conversion Tracking (GA4, Calls, Forms, Purchase) ✔ Weekly Optimisation & Reporting Results You Can Expect ✔ More Qualified Leads ✔ Lower Cost Per Conversion ✔ Higher ROAS ✔ Better Budget Efficiency Let’s connect and build a Google Ads strategy that grows your business profitably. Regards, Nihal Twigital — Your AI-Powered Digital Marketing Partner
$100 USD in 30 days
9.0
9.0

Hi, We have 15+ years of Google Ads & PPC experience with 1327+ client reviews and specialize in search campaigns, keyword targeting, conversion tracking, audience optimization and performance-focused advertising. I can help manage and optimize your Google Ads campaigns for Safari-related products/services, with a focus on reaching high-intent users and generating qualified enquiries or conversions. * GOOGLE ADS GROWTH PLAN * ✅ Research high-intent keywords and relevant negative keywords ✅ Structure Search campaigns and tightly themed ad groups ✅ Create compelling ad copy with strong CTAs and relevant messaging ✅ Optimize targeting, locations, devices, bidding and budgets ✅ Set up and verify conversion tracking for accurate measurement ✅ Monitor CTR, CPC, conversions, CPL and lead quality ✅ Continuously test and optimize campaigns for better performance I’ll first review your existing Google Ads setup, target audience, landing pages and conversion goals, then prioritize the areas with the strongest optimization opportunities. The campaigns will be managed using performance data, ongoing testing and conversion quality rather than focusing only on clicks or impressions. Best Regards, Firoz
$101 USD in 30 days
8.8
8.8

Hi, I have 12+ years of experience in Google Ads, PPC and digital marketing, with a strong focus on lead generation and conversion-driven campaigns. I can manage your safari campaigns with the goal of generating qualified enquiries and bookings, not just clicks. ✓ High-intent safari & African travel keyword research ✓ Competitor and search-intent analysis ✓ Campaign/ad-group restructuring and expansion ✓ Compelling Responsive Search Ads ✓ Strong negative keyword & search-term management ✓ Location, audience and device optimization ✓ Landing-page relevance & conversion review ✓ GA4, Google Ads & GTM conversion tracking ✓ Lead-quality and conversion-rate optimization ✓ Bid, budget and CPA optimization ✓ Weekly/monthly performance reporting I use Google Ads, Keyword Planner, Google Ads Editor, GA4, GTM, Search Console, Semrush and Ahrefs. I’m available for a long-term engagement. Monthly management can be agreed after reviewing the account size, current spend and campaign scope. Thanks, Vipin Jain Google Ads | PPC | Travel Lead Generation Specialist
$100 USD in 30 days
8.8
8.8

Hello, I’m Raj Kumar, with 15+ years of experience in Google Ads, PPC, lead generation, conversion tracking, and performance marketing. I focus on qualified enquiries and booking intent rather than simply increasing clicks, with structured Search campaigns built around high-intent travel queries. I’ll audit your account and tracking, research safari/travel keywords and competitors, refine campaign structure, ad copy, negative keywords and landing-page alignment, then continuously optimise search terms, bids and budgets based on lead quality and CPL. I’ll provide clear monthly reporting covering spend, leads, CPL, conversions and optimisation actions. Could you share your current monthly ad spend and booking/conversion tracking setup? Best regards, Raj Kumar
$50 USD in 30 days
8.1
8.1

Hello, I’m Dilip Kumar, with 12+ years of experience in Digital Marketing and Google Ads, focused on lead generation and conversion optimisation. I can manage your Google Search campaigns with a strong focus on qualified safari enquiries and bookings rather than simply increasing clicks. I’ll handle keyword and competitor research, campaign structure, ad copy, search-term analysis, negative keywords, bidding and landing-page recommendations. I’ll also ensure conversion tracking is properly configured and provide clear reporting on leads, CPL, conversion rate and campaign performance. I can share relevant Google Ads experience and discuss a suitable monthly management plan. Best regards, Dilip Kumar MasterRewathi
$55 USD in 30 days
8.2
8.2

Hello, We have 9+ years of experience in Google Ads and lead generation, with a strong focus on Search campaigns, high-intent keywords, conversion tracking, and improving lead quality rather than simply increasing clicks. For Home to Africa, we can manage and optimize campaigns around safari destinations, luxury travel and African safari experiences. Our work will include keyword and competitor research, campaign/ad-group structure, negative keywords, search-term analysis, responsive ads, location targeting, landing-page alignment, bidding and budget optimization. We’ll also verify Google Ads + GA4/GTM conversion tracking for enquiries, calls and booking actions so decisions are based on real conversions and CPL. We can share genuine travel/hospitality campaign examples and measurable results such as spend, leads, CPL and conversions where confidentiality permits. We prefer transparent reporting and a long-term optimization approach. Our focus will be qualified safari enquiries and bookings, with continuous testing and optimization rather than a one-time setup. We’re available for ongoing monthly management and can discuss the monthly fee based on the current account size and ad spend. Thank you!
$100 USD in 30 days
7.9
7.9

With an extensive background in digital marketing and more specifically in PPC advertising and SEO, I am confident that I can maximize your Google Ads campaign to generate more qualified leads and bookings for Home to Africa. Our team at Marketing For Greatness has a strong understanding of the travel, safari, and hospitality industry, which is essential for your specific needs. I will use my expertise to extensively research keywords, competitors, and new opportunities that can improve your conversion rates and cost per lead. Additionally, as a Google Ads and SEO certified professional, I have honed my skills in optimizing ads, search terms, negative keywords, and landing pages to ensure that your campaign is always ahead of the curve. In the past decade, I’ve successfully managed over $5 Million in ad spend for clients and consistently delivered positive ROI through data-driven campaigns. I’d love to propose a long-term relationship with you rather than just a one-off campaign because I believe in fostering strong partnerships built on trust and results. Let’s connect and discuss further how my skills in digital marketing can be utilized to help elevate your online presence, drive conversions, and ultimately help grow your business with 'Home to Africa'.
$140 USD in 7 days
7.4
7.4

Hi, I’d be happy to help Home to Africa generate more qualified safari leads through Google Ads. I have 7+ years of experience in Google Ads, PPC, conversion tracking, keyword research, and lead-generation campaigns. My focus would be on qualified inquiries and bookings, not simply increasing clicks. I can manage and optimize: - High-intent safari keywords - Search campaigns and ad copy - Search terms & negative keywords - Competitor and keyword research - Landing-page recommendations - Conversion tracking and GA4/GTM - Bid, budget and campaign optimization - Monthly performance reporting I understand the importance of targeting travelers with genuine booking intent, especially for higher-value safari and luxury travel services. I can share relevant campaign examples and results where available, and I’m interested in building a long-term working relationship. Please share your current Google Ads account/campaign details, and I can review the setup and suggest the key opportunities.
$45 USD in 31 days
6.9
6.9

Hello there Greetings! With a broad scope of expertise in digital marketing, I am confident I can deliver the results you need for your Safari company. I have had significant exposure to campaigns similar to yours, specializing in travel, tourism, and hospitality campaigns over the years. With each project that I take on, my goal is to not just drive clicks but ultimately to maximize lead quality and actual bookings for your business. I am fluent in various Google Ads formats including Search, Display and Performance Max campaigns, which gives me the advantage of well-rounded reach across multi-platform channels. These skill sets are further complemented by my experience in social media advertising, YouTube advertising and Amazon advertising delivering quality returns on ad spends (ROAS). My commitment to data-driven decisions ensures a meticulous attention to your campaigns. This includes thoughtful keyword research and campaign structure tailored to align with your goals, as well as continuous conversion tracking optimization. Thanks! Saksham
$100 USD in 30 days
6.7
6.7

You need a Google Ads specialist to generate qualified leads and bookings for African safaris. Your goal is to improve lead quality and conversion rates while managing costs. I can diagnose that the success hinges on targeting high-intent travelers and optimizing your campaigns effectively. Strong keyword research and ongoing optimization will be essential to achieving your goals. I have relevant experience managing impactful Google Ads campaigns: 1. A previous campaign achieved 22K clicks and 6.84K conversions with a cost per conversion of £7.75. 2. Another campaign delivered 57 conversions with targeted spending of $680. Plan: 1) Conduct a tracking and account audit 2) Rebuild the campaign around high-intent keywords 3) Optimize weekly based on performance data. What is your target cost per qualified lead for the safari bookings? Let’s discuss the next steps to kick-off your campaign strategy. Luxury Chauffeur Club Reliable Unlimited
$30 USD in 1 day
6.2
6.2

Dear elias45, I am Firoz, an experienced Digital Marketing specialist with over 8 years in Google Ads and lead generation, including significant work in travel and hospitality sectors. I have successfully managed campaigns targeting high-intent travelers, generating qualified leads while optimizing cost per lead and conversion rates. For example, I managed a luxury travel campaign focused on African safari packages with a $10,000 monthly budget, achieving a 35% increase in qualified leads and reducing cost per lead by 22% through precise keyword research, competitor analysis, and continuous campaign optimization including negative keywords and landing page improvements. Additionally, I delivered detailed performance reports and implemented advanced conversion tracking to refine targeting and maximize bookings. I am committed to a data-driven, results-oriented approach that prioritizes lead quality and bookings over mere clicks. I am available to engage on a long-term basis and can tailor monthly plans to fit your budget and goals. I look forward to the opportunity to help Home to Africa increase its qualified safari bookings effectively. Best regards, Firoz
$50 USD in 7 days
6.5
6.5

Hello, I can help your safari company attract more qualified visitors and bookings through well-planned Google Ads campaigns focused on the right locations, audiences, and travel-related search terms. With 10+ years of experience in digital marketing, I can manage the complete Google Ads process, including: 1. Google Ads Management: • Search campaigns for safari and wildlife tours • Keyword research and competitor analysis • Location and audience targeting • Ad copy and extension optimization • Conversion tracking and campaign setup • Remarketing campaigns • Regular monitoring and optimization • Performance reporting and budget management I will focus on reaching users who are actively searching for safari experiences and optimizing campaigns based on leads, bookings, conversion rates, and overall campaign performance. 2. AI Marketing: I can also use AI-powered tools for keyword research, ad copy variations, audience insights, competitor research, and campaign analysis to improve efficiency and identify new opportunities. I can manage the campaigns on a monthly basis and continuously optimize them based on performance. Best regards, Anju RB,
$160 USD in 30 days
6.6
6.6

Greetings, It sounds like Home to Africa is looking for a dedicated Google Ads specialist to help boost leads and bookings for safaris. With my experience in travel and hospitality marketing, I can effectively manage and optimize your campaigns to attract high-intent travelers. My approach would focus on in-depth keyword research, competitor analysis, and fine-tuning ads to ensure we target the right audience while maximizing conversion rates. I've successfully managed PPC campaigns for travel companies, generating qualified leads while keeping costs low. I understand the importance of focusing on lead quality and bookings, not just clicks, which aligns with your goals. To further tailor my strategy, could you share what specific demographics or regions you're targeting for your safari bookings? Best regards, Mehran Riaz
$250 USD in 4 days
6.0
6.0

Hello, I can help optimize your Google Ads campaigns to attract relevant travelers, increase inquiries, and generate more bookings for your safari business. With 8+ years of experience in digital marketing and Google Ads, I focus on building campaigns around the right keywords, audience intent, and conversion goals. 1. Google Ads Management: • Search, Display, Performance Max & Remarketing Campaigns • Keyword Research & Competitor Analysis • Ad Copy Creation & A/B Testing • Location, Device & Audience Targeting • Conversion Tracking & Campaign Optimization • Budget, CPC, CTR, CPL, and ROAS Monitoring For a safari company, I can target high-intent searches related to safari tours, wildlife experiences, packages, destinations, and bookings to bring more qualified traffic and inquiries. 2. AI Marketing: I can also optimize your marketing approach for AI-powered search and discovery, helping your safari services become more visible when potential travelers search through AI-based platforms. I will continuously monitor campaign performance and make data-driven improvements to reduce wasted spend and improve results. Let’s discuss your target destinations, services, and monthly ad budget. Best regards, Raghav RB,
$150 USD in 30 days
5.9
5.9

Dear Home to Africa Team, Driving high-intent safari leads and luxury bookings requires precision keyword targeting, rigorous negative keyword management, and ad copy tailored specifically to travelers seeking authentic African adventures. Google Ads Safari & Tourism Framework: High-Intent Keyword Architecture: Isolate high-value search terms around luxury safaris, wildlife tours, and customized travel packages while ruthlessly filtering out low-intent traffic with comprehensive negative lists. Ad Copy & Landing Page Optimization: Craft compelling Responsive Search Ads highlighting bespoke itineraries, expert guides, and unforgettable wildlife encounters, paired with fast-loading, mobile-optimized landing pages. Conversion Tracking & Attribution: Implement precise conversion tracking via Google Tag Manager and GA4 to measure exact cost-per-lead (CPL) and total booking inquiries. Performance & Growth Reporting: Deliver transparent weekly reports tracking ad spend, clicks, conversion rates, and booking ROI, ensuring continuous campaign refinement. Availability & Proposed Terms: Availability: 15–20 hours per week, ready to start immediately. Monthly Retainer: Proposed fee covers full account management, ongoing optimization, and weekly reporting (ad spend is billed separately). Let’s connect to discuss your safari goals and scale your bookings! Best regards, Tara D.
$100 USD in 30 days
5.6
5.6

Hello, Sir I hope everything is going well for you! With more than 8 years of experience developing and managing effective digital marketing campaigns, I am an experienced Google Ads & PPC specialist. I can help Home to Africa generate qualified safari leads by focusing on high-intent travellers, conversion tracking, and continuous campaign optimisation. Please have a look at our working steps: → Google Ads Account & Campaign Audit → Travel/Safari Keyword Research & Competitor Analysis → High-Intent Search Campaign Structure → Ad Copy Creation & A/B Testing → Negative Keyword Research & Search-Term Optimisation → Location & Audience Targeting → Landing Page & Conversion Optimisation → Google Ads Conversion Tracking Setup → Bid & Budget Optimisation → Lead Quality & Cost Per Lead Monitoring → Ongoing Campaign Optimisation → Weekly/Monthly Performance Reporting Please check our SEO/digital marketing case study here: https://www.freelancer.com/portfolio-items/9943448-success-in-search-seo-case-study Thanks!!
$50 USD in 30 days
5.9
5.9

As a seasoned AI and Automation Specialist with over a decade of experience in the digital marketing space, there's no doubt that I am your best fit for the role. My specific expertise in AI-driven lead generation is an asset that can significantly drive qualified leads to your safari company, converting them into bookings and reducing costs at the same time. I understand deeply the dynamics of attracting, qualifying, and converting leads, and this understanding is what has consistently enabled me to scale growth without requiring additional resources. Though my profile may seem complex due to the range of skills I have acquired in my career, make no mistake, honing these skills means I have learned adaptability – a necessary quality for the ever-changing Google Ads landscape. Having worked on various digital marketing strategies including PPC ads and SEO, I feel equal ease while researching keywords as well as optimizing landing pages or tracking campaign performance. One crucial aspect I'd like to highlight is my deep understanding of AI-based qualification and automation. In line with your project brief, I focus not just on driving leads but on bringing in high-intent travelers who are genuinely interested in African safaris and are likely to covert into bookings.....
$30 USD in 7 days
5.6
5.6

Hi, I can help manage and optimise Google Search campaigns for Home to Africa with a strong focus on qualified safari enquiries and bookings—not simply clicks or traffic. My approach would include: Audit the existing account, conversion tracking and campaign structure Research high-intent safari, destination and travel keywords Build tightly themed campaigns/ad groups around user intent Write compelling search ads focused on enquiries and bookings Analyse search terms and continuously refine negative keywords Test bids, budgets, messaging and landing-page alignment Track calls, enquiry forms and other meaningful conversion actions Monitor lead quality and cost per qualified lead Provide clear performance reporting with practical next-step recommendations For a safari business, I’d also separate research/booking intent from broad informational searches so budget is concentrated on users showing stronger commercial intent. I’m comfortable working toward agreed KPIs and using campaign data to determine what should be scaled, paused or tested next. I also understand that travel campaigns require attention to destination, seasonality, trip type and traveller intent. I’m available for a long-term engagement and can start with an account audit before making optimisation recommendations. Thanks & Regards, Priyanka
$100 USD in 7 days
5.0
5.0

Safari enquiries are a long consideration purchase, so the account has to separate people comparing operators from people still dreaming about Africa, and bid accordingly. I restructure or build the campaigns around destination and trip type, write ad copy that names the itinerary rather than shouting value, put the negatives in to stop the budget leaking on job and price searches, and get conversion tracking on the enquiry form so we can see cost per real lead instead of cost per click. Two weeks to have it running clean. Portfolio: https://www.freelancer.com/u/AzabacheProduc AU
$200 USD in 14 days
5.2
5.2

Kampala, Uganda
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