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We are looking for a highly experienced Google Ads specialist to help us recover an existing campaign that previously performed very well. We run a carpet and upholstery cleaning business and had a Google Ads campaign that was generating very good results and a strong flow of leads/customers. The campaign was paused for a period of time, and since restarting it, it has not returned to its previous performance. Delivery is now much weaker, CPC has increased, and conversions have dropped significantly. The account still contains all the historical data, including the original campaigns, ad groups, keywords, ads and previous conversion data. I do not want someone to simply delete everything and start from scratch. I want an expert who can first study the historical data, understand exactly why the campaign performed so well before, compare it with what is happening today, and identify what has changed. The work should include: Full audit of the existing Google Ads account Comparison between the previous successful period and current performance Identify why the campaign stopped performing after being paused/restarted Review keywords, search terms and negative keywords Review bidding strategy, CPC, budgets and impression share Check conversion tracking and make sure the data is accurate Improve ads, headlines, descriptions and assets where necessary Review location targeting and audience settings Identify whether competition or changes in the auction are affecting performance Restructure campaigns only if there is a clear reason to do so Develop a clear strategy to restore conversions and then scale the campaign The main goal is simple: get the campaign generating profitable leads again. I am specifically looking for someone with advanced Google Ads experience and proven experience recovering underperforming accounts. When applying, please show me examples of similar Google Ads accounts you have recovered, including measurable before/after results where possible. Also briefly explain what you would investigate first if a previously successful campaign was paused and then failed to perform after being restarted. I would like an initial diagnosis of the account first, followed by a clear action plan before major changes are made. If you can produce strong results, I am interested in long-term cooperation to manage, optimize and scale our Google Ads. Please start your proposal with “ADS RECOVERY” so I know you have read the full project description.
Project ID: 40662112
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68 freelancers are bidding on average $76 USD for this job

Hello, I'm a Google Adwords specialist and will oversee your Adwords campaign and do any necessary adjustments if needed. I'm a Google Adwords Certified and Expert in Google AdWords campaigning and handling different niche websites. Bidding Adjustment Daily Basis Conversion Tracking Checking Ad Preview Checking New Ad Texts Preparing Competitor Ads Analysis Clicks Bounce Rate Monitoring Negative Keywords Adding Adding New Keywords from Search Term Report Conversion Pages Checking Recommendations for Landing Page Improvement Preparing Monthly Reports I have seen the project requirement and I am looking forward to work with you! Thanks
$100 USD in 30 days
10.0
10.0

“ADS RECOVERY” Hello, Please share your website URL and current campaign details if already running. I’m Nihal from Twigital — a results-driven digital marketing agency with 13+ years of experience, 25+ experts, 1000+ completed projects, and 950+ reviews with a 4.9★ rating. Most advertisers waste budget on outdated setups. We build Google Ads campaigns around what works in 2026 — intent targeting, smart bidding, conversion tracking, and profit-focused optimisation. What We’ll Do for Your Google Ads ✔ Campaign Audit & Restructure ✔ Search, Performance Max, Display & Remarketing ✔ Keyword Research & Match Type Strategy ✔ High-Converting Ad Copy ✔ Landing Page Recommendations ✔ Conversion Tracking (GA4, Calls, Forms, Purchase) ✔ Weekly Optimisation & Reporting Results You Can Expect ✔ More Qualified Leads ✔ Lower Cost Per Conversion ✔ Higher ROAS ✔ Better Budget Efficiency Let’s connect and build a Google Ads strategy that grows your business profitably. Regards, Nihal Twigital — Your AI-Powered Digital Marketing Partner
$75 USD in 30 days
9.0
9.0

Hello , Your Google Ads account needs a recovery-focused audit to identify why performance has declined and where budget is being lost. I’d review campaign structure, search terms, keywords, negative keywords, bidding strategy, quality signals, ad relevance, conversion tracking, audience and location targeting, and landing-page performance. I’d then isolate the main causes of the drop and build a practical recovery plan around profitable conversions. Would you like me to identify the first areas I’d audit to recover performance? Thanks , Firoz
$80 USD in 30 days
8.8
8.8

ADS RECOVERY Hi, I can help recover your previously successful Google Ads campaign without unnecessarily rebuilding everything from scratch. I have 12+ years of experience in Google Ads and lead generation, and my first priority would be understanding what changed between the profitable period and the current performance. I would investigate: ✔ Historical vs current performance, including conversions, CPC, CTR and impression share ✔ Bidding strategy, budget and campaign delivery ✔ Search terms, keywords and negative keywords ✔ Conversion tracking and attribution accuracy ✔ Location targeting, audiences and devices ✔ Ad/asset performance and Quality Score ✔ Auction Insights and competitor activity ✔ Changes after the campaign was paused/restarted After the audit, I will provide a clear diagnosis and recovery plan before making major changes. I will only restructure campaigns where the data shows it is necessary. The goal is to restore qualified leads at a profitable CPL, then gradually scale what works. I can share relevant Google Ads case studies and before/after results where available. Please share the Google Ads account access and the approximate dates of the previous successful period so I can begin with the historical comparison. Best regards, Vipin Jain Google Ads & PPC Expert | 12+ Years
$80 USD in 30 days
8.8
8.8

ADS RECOVERY Hello! I'm Ganki, a Digital Marketing Specialist who thrives in revitalizing underperforming Google Ads campaigns. In the realm of internet marketing, I've utilized my advanced skill set with precision to optimize search engine performance and enhance overall visibility for my clients. With over 9 years of experience, I've developed a keen sense for recognizing and rectifying issues in Google Ads accounts. When confronted with a formerly successful campaign that has taken a dip after being paused, the first thing I would do is undertake a comprehensive audit of your account's historical data. I want to understand precisely why it performed well before and what changed for its current weaker state. I'll carefully assess relevant metrics such as keywords, bidding strategies, location targeting and analyze any possible shifts in the auction that have impacted your campaign's delivery. Having successfully recovered numerous underperforming accounts over the years, I possess not only the technical proficiency but also a deep understanding of how important retaining historical advantageous data can be. Therefore, rather than starting from scratch, my priority will be to develop an intelligent strategy based on empirical evidence to reinstate conversions and subsequently scale the campaign.
$200 USD in 31 days
7.4
7.4

Hi, ADS RECOVERY I specialize in Google Ads audits, conversion tracking, campaign recovery and performance optimization. With 10+ years of digital marketing experience, I’ll analyze your historical data first rather than unnecessarily rebuilding a campaign that previously worked. Here’s what I’ll investigate: • Historical vs Current Performance — identify exactly what changed after the pause/restart • Campaign & Ad Group Audit — structure, keywords, ads, assets and settings • Search Terms & Negatives — wasted spend, missed opportunities and intent quality • Bidding & Budget — CPC, impression share, budget limitations and bid strategy performance • Conversion Tracking — verify leads are firing correctly and accurately • Location & Audiences — targeting, exclusions and service-area relevance • Auction Insights — determine whether competition or market changes are impacting performance • Ad Optimization — improve headlines, descriptions and assets where data supports it • Recovery Strategy — prioritize changes designed to restore profitable lead volume before scaling My approach: Historical Analysis → Root-Cause Diagnosis → Action Plan → Controlled Fixes → Test → Optimize → Scale. I’ll provide the initial diagnosis and recommended action plan before making major structural changes, so you can clearly understand what caused the performance decline and why each change is necessary. Best regards, Ronak Mangal
$50 USD in 10 days
7.0
7.0

Hi there, I reviewed your project: Google Ads Expert Needed – Recover Previously High-Performing Campaign and it aligns well with my experience in Internet Marketing, Google Ads, Google Analytics, SEO, Google Adwords, Search Engine Marketing, Conversion Rate Optimization, Analytics, Digital Marketing, PPC Marketing. I focus on delivering quality work with clear communication, organized execution, and practical strategies that support long-term results rather than short-term fixes. Based on your requirements, I can assist with planning, execution, optimization, and ongoing support while keeping the workflow efficient and goal-oriented. I’m comfortable adapting to different project scopes and can work independently while maintaining regular updates and timely delivery. I’d be happy to discuss the project further, understand your priorities, and suggest the best approach before getting started. Best regards, Simran
$50 USD in 9 days
6.5
6.5

ADS RECOVERY. With a long-standing career in digital marketing, my expertise lies specifically in SEO and Google Ads, making me an ideal candidate to revive your underperforming campaign. I'm no stranger to analyzing data and drawing actionable insights from it. In fact, my approach has always been solution-driven and preceded by a meticulous assessment of the historical data -- ensuring I understand what made the campaign successful in the past. In regards to your paused campaign, I would first compare the previous performance against the current trends to identify any discrepancies. Following this, I'll meticulously review keywords, ads, bidding strategies, budget allocations and much more in order to pinpoint exactly where the campaign is going wrong. My goal isn't just to fix it; it's also about setting it up for long-term success. I prioritize strong communication, transparent reporting, and consistent results - all traits that have garnered me highly satisfactory feedback throughout my 8+ years as a Digital Marketer. My aim is not only to recover your account but also to build a fruitful and lasting relationship with you. So why not let me put my skillset to work on your Google Ads campaign revival, helping you generate profitable leads once again?
$50 USD in 31 days
6.5
6.5

Hello, I will help you set up, manage, and optimize your Google Ads campaigns to increase traffic, conversions, and sales. I have 10+ years of experience as a Google Ads specialist, helping businesses generate quality leads and improve ROI through well-structured campaigns. 1. My Services Include: • Keyword research & competitor analysis • Website and landing page analysis • Search, display, & shopping campaign setup • Audience targeting & campaign structuring • Remarketing setup • Bid and budget optimization • CTR improvement & conversion optimization 2. Reporting & Support: • Weekly performance updates • Detailed monthly growth analysis • 1 weekly strategy call • Available for discussions anytime • Clear and prompt communication I focus on creating high-performing campaigns that maximize results and ROI. Looking forward to hearing from you. Thank you, Anju MA,
$100 USD in 30 days
6.6
6.6

ADS RECOVERY Dear Mehmet, I am , a digital marketing specialist with extensive expertise in Google Ads account recovery and optimization. I understand you need a thorough audit and strategic diagnosis of your carpet and upholstery cleaning campaign, which previously delivered strong leads but now underperforms after being paused and restarted. My approach is to meticulously analyze your historical campaign data—keywords, bidding strategies, budgets, conversion tracking, and auction dynamics—to identify key changes impacting performance. First, I would examine shifts in impression share, CPC fluctuations, and audience targeting changes since the pause. I would verify conversion tracking accuracy and assess competition or auction environment shifts. Only after a detailed comparison and root cause diagnosis would I recommend targeted optimizations or campaign restructuring aligned with your business goals. I specialize in data-driven, white-hat PPC management proven to restore and scale profitable lead generation. I can provide examples of similar Google Ads accounts I have successfully recovered with measurable uplift in conversions and ROI. I look forward to delivering a comprehensive audit, clear action plan, and long-term partnership to maximize your campaign’s results. Best regards
$50 USD in 31 days
6.0
6.0

ADS RECOVERY. I will audit your historical performance data via my diagnostic framework to restore your lead-generation dashboard. I have recovered many local service campaigns by analyzing auction-level shifts. Let’s discuss!
$20 USD in 7 days
5.7
5.7

Hi there, We can help recover the campaign’s profitable lead flow by first comparing the historical high-performing period against current delivery, CPC, and conversion behavior. We will audit conversion tracking, review keywords, search terms, negatives, bidding, budgets, location targeting, and ad assets to isolate what changed after the pause. We have public Freelancer review history covering Google Ads audit, audience segmentation and growth-strategy engagements. If useful, we can begin with the tracking and attribution review or the campaign structure and search-term analysis first. This first workstream is limited to Google Ads account review, conversion-tracking assessment and performance-reporting pack for Google Ads – Recover Previously High-Performing Campaign. Broader implementation would be scoped separately on Freelancer. Best Regards, 8veer
$1,000 USD in 5 days
5.6
5.6

Hello, For the last 8+ years, I have been working in PPC, Google Ads, with various clients. I can help you to create and manage your full advertising campaign across the Google Ads platform. My main objective is to provide the best possible and most genuine PPC services to my clients and to maintain a long-term business relationship. Here are the points that are included in my service: - Result driven PPC/paid search marketing campaign research & development to optimization, analysis & performance - Calculated execution of Ad campaign development according to client strategies and market analysis - Keyword research & ad creative according to brand, market competition and industry - Creating Ad copies & marketing to enhance brand engagement across all digital channels - A/B ad testing and landing page testing - Analysis of Website, landing page and User experience - Optimization for Conversion tracking. Thanks!!
$25 USD in 30 days
5.9
5.9

Hello, I will reduce ad spend waste with smart Google Ads optimisation. I have 8+ years of experience in Google Ads, focused on generating high-quality leads and improving ROI. I can help you set up and manage Search & Display campaigns, do proper keyword research, and continuously optimize ads to reduce cost per lead and improve conversions. 1. My work includes: • Campaign setup & management • Keyword research & competitor analysis • Conversion tracking (Analytics + Tag Manager) • Ad optimisation to improve quality score & CPL • Weekly performance reports with clear insights I have achieved lower CPL and better ROI across multiple campaigns. 2. Reporting & Availability: ✔ Weekly reports ✔ Quick response within 24 hours I can share past campaign results in chat. Best regards, Raghav MA,
$100 USD in 30 days
5.9
5.9

ADS RECOVERY Hello, "Historic Data Audit + Targeted Fixes" – you need the exact reason your once‑strong carpet‑cleaning campaign collapsed after being paused, then a plan that restores profitable leads without rebuilding everything from scratch. The first step is a deep comparison: old winning period vs today. I’ll check search terms, negative keywords, CPC jumps, impression share, auction insights, and any shifts in local competition. I’ve done similar recovery work where tracking was broken and bidding logic drifted; my Google Ads + Analytics revamp shows how I diagnose and fix underperforming accounts (https://www.freelancer.com/projects/google-ads/Google-Ads-SEO-Revamp-40564589/reviews). Conversion tracking is often the hidden culprit, so I’ll verify events in GA4 and make sure the account is reading real leads, not ghost conversions. One detail: paused campaigns often lose auction history. I’ll check whether your bid strategy reset, whether competitors filled the gap, and whether your ad strength/assets weakened during the pause. If a previously strong campaign suddenly underperforms after restart, I investigate three things first: conversion tracking accuracy, auction competition changes, and keyword/search‑term shifts. Which period should I use as the “gold standard” baseline — the last month before the pause or an earlier peak? Looking forward to working with you. Artur Giżycki
$700 USD in 8 days
4.9
4.9

ADS RECOVERY Hi, I'm Baboosha. I have 7+ years of hands-on experience in Google Ads and performance marketing, including local service lead-generation campaigns and optimisation of underperforming accounts. I understand that you do not want the campaign deleted or rebuilt from scratch without understanding what previously worked. My approach would be to first compare the historical successful period with the current performance and identify exactly what has changed. What I’ll handle: ✔ Complete audit of the existing Google Ads account ✔ Compare the previous successful period against current performance ✔ Analyse changes in impressions, clicks, CTR, CPC, conversion rate, CPA and lead volume ✔ Review historical keywords, match types, search terms and negative keywords ✔ Identify new irrelevant searches or lost high-performing search traffic ✔ Review bidding strategy, budgets and impression share ✔ Check Quality Score and ad relevance where applicable ✔ Verify conversion tracking and ensure the current conversion data is reliable ✔ Review Responsive Search Ads, headlines, descriptions and assets ✔ Analyse location targeting, audience settings, devices and ad schedules ✔ Review auction competition and possible increases in competitor pressure ✔ Preserve successful campaign elements wherever possible I can share relevant campaign examples and before/after performance results where client confidentiality permits. Best regards, Baboosha
$20 USD in 10 days
5.2
5.2

ADS RECOVERY Hi there, Recovering a previously high-performing Google Ads campaign that degraded after a pause requires diagnosing Smart Bidding learning resets, auction dynamics, and conversion tracking integrity rather than starting over. I specialize in auditing historical account data to restore performance and scale leads for local service businesses. What I Will Investigate First: 1. Bidding & Learning Phase Reset: Pausing often resets Smart Bidding (Target CPA/ROAS) algorithms. If restarted at historical targets without recent data, bids misalign, spiking CPCs. I'll check if switching temporarily to Manual CPC or Maximize Conversions stabilizes volume. 2. Auction Competition & Quality Score: Evaluate Impression Share losses (Budget vs. Rank) and Quality Score drops to see if competitor bids increased or ad relevance degraded. 3. Tracking & Match Type Drift: Verify conversion tracking and audit Broad/Phrase match search terms for negative keyword leaks. Action Plan: Full historic vs. current performance audit Keyword, bidding, and location targeting calibration Diagnostic report and clear restoration strategy before making major changes Ready to review your account data and get your lead flow back on track. Best regards, Rajat Pathania
$20 USD in 1 day
4.8
4.8

Hi, I have 4 years of experience in Google Ads. I can audit your existing account, compare historical performance with current results, and identify what changed after the campaign was restarted. I’ll review keywords, search terms, negatives, bidding, CPC, budgets, conversion tracking, locations, competition and ad performance before making any major changes. My focus will be restoring profitable leads first, then scaling what works. Let’s start with an account diagnosis and clear action plan based on the historical data. Please let me know if you have any questions or need more details. Best regards, Faheem
$20 USD in 7 days
4.0
4.0

ADS RECOVERY Paused and restarted campaigns rarely come back the same because Google Ads treats a restart closer to a reset. The historical data stays, but the algorithm's learned bidding and conversion signals don't carry over cleanly, so the account has to relearn what used to work while burning budget in the process. To answer your question directly, I'd investigate in this order. First, conversion tracking, to confirm the data is still accurate. Then compare the previous successful period against now, keywords, search terms, bidding, impression share, to see exactly where the gap opened. Only after that would I look at ads, targeting or structure, since changing those without knowing the real cause risks losing what's still valuable in the account. That's how I'd approach yours too. Full audit first, a clear diagnosis of what changed, then a specific action plan before any major changes go live. One thing worth confirming before I start, do you have access to the account's change history, or is that something I'd review directly once inside?
$15 USD in 3 days
3.4
3.4

ADS RECOVERY Hello, Greetings of the day I can diagnose and recover your previously successful Google Ads campaign without blindly rebuilding what already worked. With 6+ years of Google Ads experience, I’ll compare the strongest historical period against the post-restart performance and identify what changed before making major adjustments. ✅ Audit campaigns, ad groups, keywords, search terms and negatives ✅ Compare historical CPC, CTR, conversions, CPA and impression share ✅ Check bidding strategy, budgets, quality signals and auction competition ✅ Audit conversion tracking, GA4 and Google Ads attribution ✅ Review location, audience and network settings ✅ Identify delivery or learning issues caused by the restart ✅ Refresh ads/assets only where performance data supports it ✅ Restructure campaigns only when there is a clear strategic reason ✅ Build a step-by-step recovery and scaling plan ✅ Monitor results closely after implementation My first priority will be diagnosis, not unnecessary changes. I’ll identify why the campaign previously worked, what has changed, and which actions offer the best chance of restoring profitable lead volume. I can also share relevant recovery examples and measurable results where client confidentiality permits.
$40 USD in 30 days
2.6
2.6

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