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Google Ads Specialist — Optimise Lead-Gen Campaigns (CPA, Conversion Rate & Quality Score) About us GRAND4x4 is an Australian premium aluminium ute canopy brand based in Dandenong South, Victoria. We manufacture and sell a single-welded-frame canopy (the G4) positioned as the premium alternative to flat-pack competitors. We already run live Google Ads lead-generation campaigns feeding into our CRM (GoHighLevel), and we're looking for an experienced specialist to take our existing account to the next level. What we need We have functioning campaigns generating leads, but we want a specialist to audit, restructure and optimise them with three clear priorities: Lower our cost of acquisition (CPA) — reduce the cost per qualified lead without sacrificing lead quality. Improve conversion rates — lift the rate at which clicks become enquiries, both at the ad/keyword level and on the landing experience. Raise Quality Scores — improve ad relevance, expected CTR and landing page experience to bring down CPCs and improve ad rank. This is optimisation of an existing account, not a build from scratch — though we're open to rebuilding campaign structure where it's justified. Scope of work Full audit of our current Google Ads account (campaign structure, keywords, match types, negative keyword lists, bidding strategy, ad copy, extensions/assets, conversion tracking). Identify where spend is being wasted and where CPA can be reduced. Restructure campaigns/ad groups for tighter keyword-to-ad relevance where needed. Improve and test ad copy and assets to lift CTR and conversion rate. Review and recommend landing page improvements (we can implement) to lift conversion rate and Quality Score. Verify and improve conversion tracking so we're optimising against genuine qualified leads, not just form fills. Set up or refine a clear reporting view so we can track CPA, conversion rate, Quality Score and lead quality over time. Current setup Live Google Ads lead-gen campaigns (search-focused; we can share specifics on shortlist). CRM: GoHighLevel, where leads land and are worked. Approximate monthly ad spend: $3000 Current cost per lead: $52 Target / goal: $25 - ( we were at $25, bust after some recent chnages, CPA has Spiked) Deliverables A written audit with prioritised findings and recommendations. An implemented, optimised campaign structure. Improved/tested ad copy and assets. Verified conversion tracking aligned to qualified leads. A simple, ongoing performance dashboard or report. Required skills & experience Demonstrable Google Ads experience with lead-generation campaigns (not just e-commerce/Shopping). Proven track record reducing CPA and improving conversion rates — please share examples or case studies. Strong understanding of Quality Score drivers and how to influence them. Confident with conversion tracking (Google Ads, GA4, Google Tag Manager). Bonus: experience with high-consideration / considered-purchase products, trades/automotive markets, or CRMs like GoHighLevel. Australian market experience preferred but not essential. Success metrics We'll measure success on: reduced cost per qualified lead, improved click-to-enquiry conversion rate, and improved Quality Scores across priority keywords — while maintaining or improving lead quality. Engagement Start: ASAP. Initial scope: audit + optimisation sprint, with potential for ongoing monthly management for the right specialist. To apply, please include A short note on how you'd approach lowering our CPA and lifting Quality Scores. 1–2 relevant examples or case studies (ideally lead-gen) with before/after numbers. Your availability and proposed engagement structure (fixed scope vs ongoing retainer). Any questions you have about our account or setup. Please don't send generic copy-paste bids — we'll prioritise applicants who reference our specific goals above.
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Hello, Hope you are doing well! We can perform a complete audit of your existing Google Ads account, identify ad spend, restructure campaigns for stronger keyword relevance, improve ad copy, and optimize conversion tracking. Our team has extensive experience reducing lead costs, improving Quality Scores, and scaling high-intent search campaigns for automotive and service-based businesses. We will provide a detailed audit report, implement recommended optimizations, and set up clear performance reporting focused on CPA, conversion rate, lead quality, and Quality Score improvements. We would be happy to review your current setup and discuss how we can help bring your CPA back toward the $25 target. Please check our case study at here: [login to view URL] Thanks!
$250 AUD in 30 days
10.0
10.0
43 freelancers are bidding on average $410 AUD for this job

Hello, Hope you're having a productive week. We understand you're looking to grow through Google Ads — and that's exactly where we excel. Please share your website and campaign goals, and we'll develop a custom roadmap built on data analysis, optimized ad copy, and continuous improvement. Everything we do revolves around three outcomes: stronger ROI, better-quality traffic, and measurable business growth. Services Included: Tailored high-ROI campaign builds In-depth competitor and market analysis CTR-focused ad copy optimization End-to-end conversion tracking Transparent, insight-driven reporting Looking forward to helping you accelerate growth and maximize returns. Sincerely
$250 AUD in 30 days
10.0
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Hi there, I reviewed your project: Enhance Google Ads Efficiency for Aluminium Ute Canopy Brand and it aligns well with my experience in Internet Marketing, Google Ads, Google Analytics, SEO, Link Building, Google Adwords, Search Engine Marketing, Conversion Rate Optimization, Digital Marketing, Lead Generation. I focus on delivering quality work with clear communication, organized execution, and practical strategies that support long-term results rather than short-term fixes. Based on your requirements, I can assist with planning, execution, optimization, and ongoing support while keeping the workflow efficient and goal-oriented. I’m comfortable adapting to different project scopes and can work independently while maintaining regular updates and timely delivery. I’d be happy to discuss the project further, understand your priorities, and suggest the best approach before getting started. Best regards, Simran
$560 AUD in 7 days
6.5
6.5

Hello! Lowering CPA in Google Ads is not about spending less; it is about making every click more qualified and every keyword more focused. I can help you audit and optimise your current campaigns so you get cheaper, higher-quality leads. I will review your full account including keywords, ad copy, bidding strategy, tracking, and landing page flow to find where money is being wasted. Then I will restructure campaigns for tighter relevance, improve ads to increase CTR, and refine tracking so we optimise only for real, qualified leads, not just form fills. Lets initiate a chat and discuss the project scope and budget in more detail. ThankYou.
$700 AUD in 30 days
6.6
6.6

I can help you improve your Google Ads performance by focusing directly on lowering CPA, improving lead quality, and increasing quality scores without disrupting your existing campaign setup. I work with lead-generation Google Ads accounts by auditing structure, keyword targeting, ad relevance, and conversion tracking to identify wasted spend and performance gaps. I can then refine campaign architecture, improve ad copy and extensions, strengthen keyword-to-ad alignment, and ensure conversion tracking reflects qualified leads in your CRM, with a clear reporting setup to monitor CPA, CTR, and quality score improvements over time. Please join me in the chat to discuss the project in detail, finalize it, and begin working on it promptly. AqSa
$500 AUD in 7 days
6.8
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Hello !! I am ready to help you with Enhance Google Ads Efficiency for Aluminium Ute Canopy Brand, Exactly as you want. I have lots of experience in Internet Marketing, SEO, Link Building, Google Adwords, Google Analytics, Search Engine Marketing, Conversion Rate Optimization, Digital Marketing, Lead Generation, Google Ads. Must check our profile to check amazing ratings and reviews: https://www.freelancer.com/u/komalshaikh92 I am available to chat or a call to deep dive into the project. Thankyou, Komal. Digitaurus Technologies.
$250 AUD in 5 days
5.9
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Having carried out numerous similar projects with success, I strongly believe I am the expert you need to optimize your Google Ads account and achieve your objectives. My core skills in Digital Marketing, Google Ads and SEO coupled with deep knowledge of CRM systems like GoHighLevel aligns perfectly with your requirements. I specialize in producing efficient and high-converting campaigns, focusing not just on lead generation but on reducing cost per acquisition (CPA), improving conversion rates and Quality Scores. To reduce CPA, I'll conduct a comprehensive audit of the existing account, identifying areas of waste, streamlining campaigns and refining match types and keywords for better relevance and targeting. Additionally, I will focus on conversion tracking using tools like Google Ads, GA4 and Google Tag Manager to ensure we're optimizing against genuine qualified leads instead of just form fills.
$2,300 AUD in 15 days
5.4
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Hello, hopeful partners at GRAND4x4! As a seasoned AI and Automation Specialist with over 10 years of digital marketing experience, I'm confident that my skillset is a perfect match for your project. I've built numerous AI-powered systems focused on lead generation –which perfectly aligns with your goal of reducing CPA and increasing Quality Scores. My approach in optimizing campaigns like yours starts with a comprehensive audit and identifying areas for improvement. Your Google Ads campaign would benefit from my strong understanding of Quality Score drivers to help reduce CPCs and improve ad rank all while maintaining or improving lead quality. I've also had successful experiences working with high-consideration products and in the automotive market – so I understand the unique challenges you face. My recent AI technologies like n8n Automation for Businesses can efficiently integrate and enhance your workflow, allowing you to track critical metrics (CPA, conversion rate, Quality Score) more effectively— and in meaningful ways that resonate with your business model. Instead of a generic copy-paste proposal, let me assure you I genuinely understand your objectives and have the skills needed to contribute profoundly to your growth. Let's join forces to take your existing campaigns to new heights while delivering consistent ROI and enhancing operational efficiency along the way!
$250 AUD in 7 days
5.6
5.6

Hi, I understand that GRAND4x4 aims to optimize its Google Ads campaigns to lower CPA, boost conversion rates, and improve Quality Scores while maintaining lead quality. My approach would start with a comprehensive audit of your current campaigns, focusing on keyword relevance, match types, negative keywords, and ad copy. I would identify wasted spend and areas where bids can be optimized. Then I’d restructure campaigns for tighter relevance, craft compelling ad copy tested for higher CTR, and suggest landing page improvements to enhance user experience and Quality Score. I’d also verify that conversion tracking captures qualified leads accurately, integrating GA4 and Tag Manager where needed. Setting up a clear, real-time dashboard will help you monitor progress against your goals. My previous lead-gen projects show a 30% reduction in CPA and a 20% increase in conversion rates through similar strategies. I am available to start immediately, proposing a fixed scope for initial audit and optimization, with options for ongoing management. Would love to discuss your current campaign details and any specific landing page or CRM integration challenges. Best, Justin
$500 AUD in 7 days
4.6
4.6

Hi, I can help improve the efficiency of your existing Google Ads campaigns. The main opportunity here seems to be bringing the CPA back closer to your target while protecting lead quality. I would start by looking at where the current spend is being lost: search intent, poor-fit terms, match types, ad relevance, landing page drop-off, and whether GoHighLevel is showing the real quality of each enquiry. My focus would be on three things: lowering cost per qualified lead, improving the click-to-enquiry rate, and making the campaign structure cleaner so Quality Score and CPC can improve over time. I’ve worked on lead generation campaigns where the goal was not only more leads, but better cost control, cleaner tracking, and stronger conversion quality from campaign to CRM. For the first phase, I can complete the audit, identify priority fixes, and share a clear optimisation plan before making changes. Best, Hamza
$330 AUD in 7 days
4.5
4.5

Hi, Hope you’re having a great day. I’m Rajkumari from GClickWebTech, helping businesses reach the right audience, drive traffic, and increase conversions using Google Ads. Google Ads Services- ▪️ Account setup and campaign structuring ▪️ Keyword research & competitor analysis ▪️ Ad creation & A/B testing for optimal performance ▪️ Budget optimization & bid strategy ▪️ Conversion tracking & remarketing ▪️ Ongoing monitoring & performance reporting Why Work With GClickWebTech- We prioritize targeted campaigns that deliver measurable results, transparent communication, and continuous optimization for ROI. Let’s connect via chat and review your account to plan the next steps. Regards, Rajkumari Google Ads Specialist, GClickWebTech
$250 AUD in 30 days
3.8
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A campaign that was generating leads at $25 and is now sitting at $52 CPA usually isn't a traffic problem it's a signal that something in the account, tracking, auction dynamics, or landing experience has shifted. The first priority is identifying exactly what changed and restoring efficiency before scaling further. I'd begin with a full audit of search terms, match types, bidding strategy, negative keywords, ad relevance, Quality Scores, landing page performance, and conversion tracking. From there, I'd prioritize the highest-impact optimizations to reduce wasted spend, improve click-to-enquiry conversion rates, and move CPA back toward your $25 target. Particular attention would go to: • Changes that coincided with the CPA increase • Quality Score components (CTR, ad relevance, landing page experience) • Lead quality tracking inside GoHighLevel • Search term waste and negative keyword opportunities • Landing page friction affecting conversions Success would be measured by lower CPA, stronger conversion rates, improved Quality Scores, and maintained lead quality not just more clicks or traffic. Let's discuss further on tis with haste.
$256 AUD in 4 days
4.1
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Hi, We would like to grab this opportunity and will work till you get 100% satisfied with our work. We are an expert team which have many years of experience on Internet Marketing, SEO, Link Building, Google Adwords, Google Analytics, Search Engine Marketing, Conversion Rate Optimization, Digital Marketing, Lead Generation, Google Ads Lets connect in chat so that We discuss further. Regards
$510 AUD in 7 days
3.2
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I looked at your Google Ads requirements and see you need to reduce CPA from $52 back to $25, improve conversion rates, raise Quality Scores, and verify conversion tracking for qualified leads in GoHighLevel. My approach starts with a full audit to identify wasted spend, negative keyword gaps, and underperforming match types. I will restructure campaigns for tighter keyword-to-ad relevance, test ad copy and assets to lift CTR, review landing page improvements to boost conversion rate and Quality Score, and verify conversion tracking so we optimise against genuine qualified leads. I previously reduced CPA by 40% for a trades brand through negative keyword expansion and ad copy testing, and improved Quality Scores from 5 to 8 within 4 weeks. I can provide before/after numbers. You can see representative examples of my work on my Freelancer profile: https://www.freelancer.com/u/cuyodigital Deliverables include a written audit, implemented optimisations, improved ad copy and assets, verified conversion tracking, and a simple performance dashboard. Price: 480 AUD. Timeline: 1 weeks for audit and optimisation sprint. How are you currently tracking lead quality and what specific metrics define a qualified lead in GoHighLevel? Are there particular keywords or ad groups that have recently underperformed or caused the CPA spike? Let me know your answers. I can start right away.
$480 AUD in 7 days
3.1
3.1

Hi there, I’d love the chance to show you how I can manage your project. When you hire me, you get more than a freelancer. I’m excited to offer my expertise as a Google PPC Professional to help drive sales for your business. Here’s a brief overview of my approach: 1. Targeted Campaign Creation: I’ll design highly focused ad campaigns tailored to your audience, ensuring maximum visibility and engagement. 2. Keyword Research & Ad Targeting: I’ll conduct comprehensive keyword research to identify the most relevant keywords, refining ad targeting to reach the right people at the right time. 3. Compelling Ad Creation: I’ll craft attention-grabbing ad copy that emphasizes your unique selling points and drives click-throughs. 4. A/B Testing & Optimization: I’ll perform A/B testing to compare ad variations and continuously optimize the campaign for better results. 5. Strategic Budget Allocation: I’ll allocate your budget strategically to maximize ROI, focusing on driving sales. 6. Regular Performance Reports: I’ll provide clear, concise reports detailing key metrics like click-through rates, conversions, and ROI, allowing you to track the campaign’s effectiveness. If you’re interested in collaborating to achieve your sales goals, I’d love to discuss further details and answer any questions you may have. Thank you for considering my proposal. I look forward to the opportunity to work together. Best regards
$250 AUD in 30 days
2.3
2.3

Hello, You need to lower your cost of acquisition (CPA) while keeping lead quality high. I’ll audit your account, then rebuild the campaign into tightly themed ad groups with single‑keyword ads and set a portfolio‑level Target CPA bid, because this isolates performance, improves ad relevance and drives the Quality Score up for a premium aluminium ute canopy brand. I’ll also add a negative keyword list to block generic automotive terms that waste spend, a common issue for high‑consideration products. Which keyword themes have historically delivered the most qualified enquiries for the G4 canopy? Looking forward to working with you. Artur Giżycki
$350 AUD in 4 days
2.0
2.0

Hi, I will optimize your Google Ads account by reducing CPA, improving conversion rate from click to qualified lead, and increasing Quality Scores through tighter keyword targeting, improved ad relevance, and better conversion tracking aligned with GoHighLevel. I have handled similar lead-gen accounts where CPA spikes were caused by broad match expansion, weak negative keyword control, and tracking issues, and improvements came from tightening intent targeting and restructuring campaigns around high-intent searches. For your project, I will: - Audit campaigns, keywords, search terms, match types, and negatives to identify wasted spend - Restructure ad groups for tighter keyword-to-ad relevance - Improve ad copy and assets to increase CTR and Quality Score - Optimize bidding strategy for qualified lead conversions - Review and fix tracking in Google Ads, GA4, nd GoHighLevel - Suggest landing page improvements to increase conversion rate - Build a simple reporting view focused on CPA, conversion rate, and keyword efficiency I will ensure optimization is based on qualified leads, not just form submissions, so decisions reflect real business results. Let’s reduce your CPA and improve lead quality for GRAND4x4.
$300 AUD in 30 days
1.6
1.6

To lower your CPA and boost Quality Scores, I’d start with a deep audit of your current campaigns, focusing on keyword relevance, ad copy, and landing page alignment. I’ll identify wasted spend and adjust bidding strategies to prioritize high-intent keywords. Then, I’ll refine ad copy and test new assets to lift CTR, while recommending landing page tweaks for better conversion and Quality Scores. In a previous lead-gen campaign for automotive accessories, we cut CPA from $40 to $20 within three months by restructuring campaigns and improving ad relevance, leading to a 35% increase in conversion rate. I’d approach your account with a tailored optimization sprint, and if results justify, propose ongoing management to maintain performance. Would you be available for a quick chat to review your current campaigns and goals in more detail?
$250 AUD in 7 days
0.6
0.6

Hi there, I just read your posting. It sounds like you need an experienced software engineer who can help build, improve, and maintain a reliable solution using Google Ads, Digital Marketing, Internet Marketing, SEO, Google Analytics, Lead Generation, Search Engine Marketing, Conversion Rate Optimization, Google Adwords and Link Building. I am a software engineer with 12+ years of experience designing and developing web, cloud, automation, and enterprise applications. I specialize in building scalable, maintainable, and production-ready solutions while ensuring high code quality, performance, security, and long-term stability. I can help review your requirements, identify the most effective technical approach, and implement the solution professionally. Whether the work involves backend development, frontend development, API integrations, cloud infrastructure, databases, automation, AI solutions, troubleshooting, performance optimization, or system architecture, I can help deliver the project successfully. I focus on clear communication, clean code, and practical solutions that align with business goals. My objective is not only to complete the immediate task but also to create a solution that is easy to maintain and extend in the future. Let me know if my profile looks interesting, and we can set up a time to talk. Best regards, Elijah M.
$700 AUD in 6 days
0.0
0.0

Hello GRAND4x4 Team, I understand the importance of optimizing your Google Ads lead-generation campaigns to enhance efficiency and drive better results for your premium aluminium ute canopy brand. With your focus on lowering CPA, improving conversion rates, and raising Quality Scores, I see the opportunity to refine your existing campaigns for greater success. My approach would involve conducting a thorough audit of your current Google Ads account to identify areas for improvement in campaign structure, ad copy, and conversion tracking. By reevaluating keywords, ad relevance, and landing page experience, we can work towards reducing CPA and increasing conversion rates effectively. In my previous projects, I have successfully optimized lead-generation campaigns, resulting in significant reductions in CPA and improvements in conversion rates. I am confident in my ability to enhance your Quality Scores and drive better performance across priority keywords. I am available to start immediately and propose an initial audit and optimization sprint, with the potential for ongoing monthly management based on your specific needs. Could you please provide insights into any existing systems that must remain untouched? Additionally, do you anticipate any future scaling requirements for your campaigns? I'd be happy to discuss the details, review your requirements, and recommend the most practical path forward before development begins. Best regards, Rahul S.
$490 AUD in 3 days
0.0
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Wow! This is ideal fit for me Hello, I went through your project description and it seems like our team is a great fit for this job. I'm familiar with this kind of task and have many years of experience on Internet Marketing, SEO, Link Building, Google Adwords, Google Analytics, Search Engine Marketing, Conversion Rate Optimization, Digital Marketing, Lead Generation, Google Ads Lets connect in chat so that We discuss further. Looking forward to your reply. Warmly, Hasibuzzaman I'd like to add one more thing. As you know, I'm committed to building trust, and I must be, and I will continue to do so. As I've done before, I consider my clients my gods, and I will be absolutely faithful to their needs. Just entrust me with this task. I will deliver on your expectations, exceeding them. I am sure. As I mentioned above, I'm confident in this task. Let's at least talk. I look forward to hearing from you
$250 AUD in 7 days
0.0
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