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We are seeking an elite, performance-driven Media Buyer to manage and scale digital advertising campaigns for a diverse portfolio of US-based home service businesses. You will be responsible for generating exclusive, high-intent local leads across multiple distinct trades, including HVAC, plumbing, roofing, and pest control. The ideal candidate understands that an emergency plumbing search requires a completely different bidding and conversion strategy than a high-ticket roofing replacement search. Key Responsibilities: Multi-Trade Campaign Strategy: Build and manage localized Google Ads (Search, LSA, Performance Max) and Meta Lead Ads tailored to the specific search intent of each trade. Aggressive Optimization: Perform daily search-term mining, negative keyword sculpting, bid adjustments, and ad copy testing to drive down Cost Per Lead (CPL) while maintaining high lead quality. Tracking & Attribution: Ensure flawless server-side conversion tracking and CRM integrations (e.g., CallRail, GoHighLevel, ServiceTitan) so we can track exact return on ad spend (ROAS) from click to booked job. Landing Page Consulting: Advise on direct-response landing page layouts and offer structures to maximize conversion rates for different service types. Required Skills & Experience: Deep Niche Expertise: Minimum 3+ years managing substantial ad spend specifically for US home service contractors. Nuanced Bidding Knowledge: You must know how to separate broad match fluff from high-intent local searches. Proven Ability to Hit Realistic CPL Targets: You should have a track record of hitting or beating current industry benchmarks
Project ID: 40731640
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Active 3 days ago
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11 freelancers are bidding on average ₹15,909 INR for this job

Hello, We can help manage and scale localized paid advertising campaigns for US-based home service businesses across HVAC, plumbing, roofing, and pest control. With 14+ years of experience in digital marketing and 5,000+ Google Ads campaigns managed, our approach focuses on trade-specific search intent, location targeting, keyword refinement, negative keyword management, bid optimization, ad testing, and conversion-focused landing pages. We can structure Google Search, Local Services Ads, Performance Max, and Meta Lead campaigns according to each trade and customer journey. We also focus on accurate conversion tracking, CRM attribution, lead-quality monitoring, and performance analysis to improve CPL and overall return on ad spend. We understand that emergency plumbing, HVAC maintenance, and high-value roofing searches require different campaign structures, messaging, targeting, and bidding strategies. We would be glad to review your current campaigns and identify immediate optimization opportunities.
₹12,500 INR in 30 days
10.0
10.0

As a highly skilled and seasoned professional with a strong background in AI, software engineering, and technical leadership, I bring a unique approach to media buying that I believe sets me apart from other candidates. With nearly 20 years of experience spanning academia, software development, and AI-powered solutions, I have a deep understanding of how to craft hyper-targeted campaigns tailored to the specific search intent of diverse trades - particularly in the context of your home service portfolio. My expertise doesn't stop at campaign creation, however. Thanks to my time as Chief Technology Officer for an AI startup, I have an intimate knowledge of server-side conversion tracking and CRM integrations - including platforms like CallRail, GoHighLevel, ServiceTitan. I believe my skillset in automating processes and building scalable backend architectures can significantly bolster the success of your campaigns. Moreover, my profound understanding of Natural Language Processing coupled with my data science acumen allows me to conduct daily search-term mining and negative keyword sculpting that rapidly reduce your Cost per Lead (CPL) for maximum ROI. I emphasize not just on generating leads but on high-intent local leads; that is, driving quality conversions for your different trades. In short, I'm not just any media buyer; I'm a tailored media strategist ready to give your business an unfair advantage in the market. Let's discuss how we can scale new horizons together!
₹12,500 INR in 7 days
1.4
1.4

Hi, I’d love to help manage and scale your digital advertising campaigns for US-based home service businesses. I’m a Digital Marketing professional with hands-on experience in Meta Ads, Google Ads, lead generation, campaign optimization and performance tracking, including work for international clients. My focus is not just on generating leads, but on improving targeting, CTR, CPC, lead quality and overall campaign performance through continuous testing and optimization. I can handle campaign setup, audience targeting, creative testing, budget optimization, retargeting and performance reporting. I’d be happy to share my previous campaign results and discuss your current accounts and goals. I’m available to start immediately. Regards, Ratanpriya
₹25,000 INR in 7 days
0.0
0.0

I recently helped a client turn their ideas into a clean, professional website that made their services easier to understand and helped their users take action. I can do the same for your project, managing and scaling digital advertising campaigns specifically tailored to home service businesses. My approach includes building localized Google Ads and Meta Lead Ads, while ensuring each campaign aligns with the unique search intent of different trades. I’ll perform aggressive optimizations to drive down Cost Per Lead, implement flawless conversion tracking, and provide landing page consulting to maximize your conversion rates. With over 3 years of niche expertise in managing substantial ad spend for US home service contractors, I have a proven ability to deliver results that meet and exceed industry benchmarks. If you’re looking for someone who can elevate your advertising efforts and generate high-intent leads, I’d be happy to work with you. Regards, Wataaka
₹18,750 INR in 7 days
0.0
0.0

Scaling lead acquisition for U.S. home service contractors requires separating immediate emergency intent from considered, high-ticket replacements with airtight multi-touch tracking. my approach: I will build segmented Google Search and Local Services Ads (LSA) campaigns with exact-match and phrase-match structures, using aggressive negative keyword sculpting to eliminate non-commercial queries. For trades like emergency plumbing/HVAC, I will deploy call-only campaigns and high-urgency bidding, while utilizing Performance Max and Meta Lead Ads for planned replacements like roofing. I will establish server-side tracking and call attribution via CallRail and Google Tag Manager, directly syncing conversion signals into GoHighLevel or ServiceTitan to optimize toward actual booked revenue. 1. Which specific geographic markets and trades represent your primary initial focus? 2. What average monthly ad spend is allocated per contractor account? I am ready to lower your CPL and scale booked revenue across your portfolio.
₹12,500 INR in 7 days
0.0
0.0

Hi, I understand US home services - HVAC, plumbing, roofing need high-intent local leads, not broad clicks. I can manage this as an elite media buyer: My strategy for you: 1. Multi-Trade Structure: Separate campaigns for each trade with localized Search + LSA + PMax + Meta Lead Ads. Emergency plumbing will have different bidding vs. high-ticket roofing. 2. Aggressive CPL Control: Daily search-term mining, strong negative sculpting, bid adjustments, and ad copy testing to lower CPL while keeping lead quality high. 3. Tracking & ROAS: I will set up proper server-side conversion tracking + CRM integration (I have worked with GoHighLevel/CallRail type tracking) so you can track from click to booked job. 4. Landing Page: I will advise on direct-response landing pages to maximize conversion for each service. I have 3+ years managing Google Ads for local service businesses with a focus on Cost Per Lead targets. Let's discuss your current CPL and target trades. I can start an audit today and launch an improved structure in 48 hours. Ready to start - 5-day delivery. Muhammad
₹13,000 INR in 5 days
0.0
0.0

I have hands-on experience with paid advertising and a strong practical skill set in campaign setup, tracking, optimization and performance analysis across Meta Ads and Google Ads. My key skills include: • Google Search Ads campaign setup & optimization • Meta Lead & Sales campaign setup • Location and audience targeting • Keyword and search-term analysis • Pixel, events and conversion tracking • GA4 & Google Tag Manager • UTM tracking and campaign attribution • Funnel analysis and landing-page improvement • Performance monitoring and optimization I understand that HVAC, plumbing, roofing and pest-control campaigns require different targeting, search intent and conversion strategies. I would approach each trade separately rather than using a one-size-fits-all campaign structure. I’m comfortable working with performance data to identify issues, improve lead quality, control CPL and continuously optimize campaigns. I’m available to start immediately and can commit to consistent campaign monitoring and optimization.
₹25,000 INR in 30 days
0.0
0.0

Kolkata, India
Member since Sep 24, 2026
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