This project is an initiative to gamify investing in India for the masses and make it fun, simple and addictive. Financial inclusion is not just about providing income but also providing means to grow a person's savings via financial literacy and discipline. India is a highly under-penetrated market in terms of this and we aim to solve it by making it super fun!
The project deliverable is a document which contains -
- Research on existing games/apps which provide financial literacy or education or gamified investing experience for the users (eg Bux)
- Identify games (could be existing popular games as well) which can have an actual investing mechanic tied into the core loop
- Build the core loop for such a game/s which is fun, entertaining for the user as well as teaches them the basics of investing and rewards actual investing in the market via mutual funds and/or other products
- Define game/s progression
- Identify social hooks which would drive organic growth and also keep the user engaged
- Figure out the PvP element of the core loop