Ecommerce Site Redesign & Updates

Our current e-commerce website feels dated and no longer reflects the energy of our brand. I want to give it a fresh, conversion-focused look that makes purchasing effortless and visually communicates who we are. The job centres on a full front-end overhaul—new layout, typography, colour palette, imagery and micro-interactions—while keeping the core business logic intact. A handful of targeted backend adjustments will be needed to support the revamped interface, streamline checkout and tidy up product-management endpoints. Right now the site runs on straightforward HTML/CSS and vanilla JavaScript, but I’m open to adopting a framework such as React or Angular if that delivers cleaner code and faster load times. Whichever stack you prefer, mobile-first responsiveness, semantic markup and best-practice accessibility must guide every decision. Deliverables • High-fidelity mock-ups (desktop & mobile) for approval • Production-ready front-end code integrated with the existing backend • Updated backend endpoints or helpers required for the new UI • Cross-browser / device testing with fixes applied • Deployment assistance and a concise hand-off document outlining key changes Acceptance criteria • Lighthouse performance, accessibility and best-practice scores above 90 • Seamless checkout flow with no added steps or errors • Visual consistency across the entire catalogue and all transactional emails If you’re ready to help elevate our shop, I’m eager to see how you would approach it and how quickly we can move from concept to launch.

Project ID: 39719349