We're Cake shops in UAE, and currently looking for Instagram & Facebook paid Ads expert (in targeting).
We currently have 2-3 campaigns set up. Not happy from them.
Scope of works for this 1 month:
1) To analyze efficiency of past campaigns to learn on mistakes
2) To analyze requirements for each of 5 campaign & propose best approach in terms of targeting audience and budget strategy in order to get max reach/budget for awareness campaign and max ROI for direct campaign.
3) To make the photo given 'instagramable', i.e. improve brightness, apply filters, add details in Photoshop if needed. Products = Cakes & cake slices.
4) To set up & launch 5 campaigns in the most efficient manner to get max reach/budget and max ROI : some campaigns are brand\store awareness, some are direct campaign for delivery ordering.
5) To maintain them within 30 days: photos & text adjustments as needed.
• Not less than 3years of experience in Paid Ads with proper targeting concept.
• Not less than 3years of Graphic design (effective designs for IG ads).
• Not less than 2years of Experience of F&B business. Cake Shop/Bakery Concept business is an advantage