Meta/Facebook Ads Setup, Tracking and Campaign Optimization for Food Store

We run a local food store in Europe and use WordPress for our website. Customers can order through Wolt, and we also sell food, drinks, takeaway and catering. We are looking for an experienced Meta/Facebook Ads specialist who can help us improve our current ads and set up accurate tracking on our WordPress website. We already have some campaigns running, but we want someone to review and improve them. We also have more images and videos that can be used for new ads. What we need: * Review our current Meta/Facebook Ads setup * Improve or rebuild campaigns * Create better campaigns for different customer groups * Create bottom-funnel campaigns for people ready to order * Create campaigns for products such as food, drinks, takeaway and catering * Set up accurate Meta Pixel tracking on WordPress * Track important actions such as Wolt clicks, phone clicks, form submissions and other key website actions * Make sure tracking is clean and not misleading * Help us understand which ads are actually bringing potential customers * Give simple recommendations for how we should scale the ads We do not just need someone to launch random ads. We need someone who understands both Meta Ads strategy and conversion tracking. Please apply with examples of similar work you have done before, especially for restaurants, food stores, takeaway, local businesses, e-commerce or lead generation. Also explain briefly how you would improve our campaign structure and tracking setup.

Project ID: 40502743