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Meta Ads Specialist (Facebook & Instagram Ads Manager) Role Overview We’re looking for a results-driven Meta Ads Specialist to plan, launch, and scale high-performing ad campaigns across Facebook and Instagram. This role is responsible for everything from pixel setup to campaign optimization, with a strong focus on ROI, lead generation, and conversion growth. You won’t just “run ads”—you’ll build a system that consistently brings in revenue. Key Responsibilities Campaign Strategy & Execution * Plan, create, and manage ad campaigns inside **Meta Ads Manager** * Build full-funnel strategies (awareness → consideration → conversion) * Launch campaigns for lead generation, sales, retargeting, and brand growth * Manage budgets and scale winning campaigns Pixel & Tracking Setup * Install and manage Meta Pixel and Conversion API * Set up standard + custom events (PageView, Lead, Purchase, etc.) * Verify tracking using **Meta Events Manager** * Troubleshoot tracking issues and ensure accurate attribution Optimization & Performance * Analyze campaign performance (CTR, CPC, CPA, ROAS) * Run A/B tests on creatives, audiences, and copy * Optimize campaigns daily/weekly to improve results * Kill underperforming ads and scale winners aggressively Audience Targeting * Build and refine custom audiences (website visitors, email lists, engagement) * Create lookalike audiences for scaling * Continuously test and optimize targeting strategies Creative & Copy Direction * Work with design/content teams to develop high-converting ads * Write or guide compelling ad copy * Test multiple variations of creatives (images, videos, hooks) Reporting & Insights * Provide weekly/monthly performance reports * Identify trends, insights, and opportunities for growth * Recommend strategic improvements based on data
Project ID: 40423654
32 proposals
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Active 6 days ago
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32 freelancers are bidding on average $79 AUD for this job

Hello, Azad A.! I am interested in your project. Please send me a message so that we can discuss more. I have 15 years of experience in Meta advertising, and I specialise in lead generation campaigns for app development agencies on Facebook and Instagram. We will focus on planning, launching, and scaling high performing ad campaigns that generate qualified leads. Here is the Meta lead generation plan: What We Offer: - Campaign setup for Facebook and Instagram - Lead form and landing page integration - Audience research for app development buyers - Interest and lookalike audience targeting - Retargeting for website visitors - Ad creative design and copywriting - A/B testing on audiences and creatives - Daily budget and bid optimisation - Conversion tracking and pixel setup - Weekly lead quality reporting Growth Focus: - More leads for your agency - Lower cost per lead - Scalable campaign structure - Consistent lead flow Why Choose Us: - 15 years in Meta Ads - Expertise in app development niche - Focus on real leads and results - Data driven with transparent reporting Please let us know a convenient time to discuss the strategy in detail. Regards
$135 AUD in 30 days
10.0
10.0

Hi, I’d be happy to manage your Meta (Facebook & Instagram) advertising campaigns and help you generate qualified leads, sales, and brand awareness. With 12+ years of experience in digital marketing, I specialize in creating ROI-focused ad strategies tailored to your business goals. ✅ What I Will Handle: 1. Audience Research & Targeting Strategy 2. Campaign Setup (Leads, Sales, Traffic, Awareness) 3. Creative Ad Copies & A/B Testing 4. Pixel & Conversion Tracking Setup 5. Budget Optimization & Scaling 6. Daily Monitoring & Performance Optimization 7. Detailed Reporting & Insights I have hands-on experience managing PPC campaigns for various business models, focusing on efficient spend, relevant traffic, and consistent performance improvement. My approach is data-driven, transparent, and performance-focused, ensuring your ad spend is used efficiently. Let’s discuss your goals and create a winning Meta Ads strategy for your business. Best regards, Rajkumar V.
$50 AUD in 30 days
8.0
8.0

Hi, What specific goals are you aiming to achieve with your Meta ad campaigns on Facebook and Instagram? I can help create a targeted strategy that consistently generates leads and boosts conversions. I have over 5 years of experience in digital marketing, with a strong emphasis on Meta Ads Manager. I specialize in pixel setup, audience targeting, and optimizing campaigns for maximum ROI. My approach includes analyzing performance metrics and running A/B tests to refine strategies effectively. I will ensure your campaigns not only launch smoothly but also scale effectively. I’m ready to dive in and start building a system that drives revenue for you. Let’s discuss further! Best Regards, Muhammad
$200 AUD in 30 days
6.4
6.4

Hi, I will help you manage and optimize your Facebook Ads for maximum reach and engagement. I’m a Meta Ads specialist with 10+ years of experience helping brands generate real leads, real sales, and real ROI through high-performing Facebook & Instagram ad campaigns. I don’t just run ads — I build data-driven growth systems designed to scale your business profitably. 1. What I’ll Do for You: - Deep Audience & Competitor Research - Laser-Focused Targeting (Custom + Lookalike Audiences) - Scroll-Stopping Ad Creatives & Persuasive Copy - Strategic Funnel Planning (Awareness → Conversion) - Advanced Facebook Pixel Setup & Tracking - A/B Split Testing for Maximum ROI - Continuous Optimization & Scaling - Transparent Performance Reporting My strategy is simple: Right Audience + Right Message + Right Optimization = Profitable Growth If you’re looking for someone who treats your ad budget like their own and focuses purely on performance — let’s connect. Let’s build campaigns that don’t just get clicks… but drive conversions. Best regards, Anju MA,
$150 AUD in 30 days
6.4
6.4

Hello, I will boost brand visibility using powerful Meta Ads marketing. I have 8+ years of experience in Meta Ads (Facebook & Instagram), managing performance-driven campaigns focused on lead generation and brand growth. I will help you create and optimize campaigns that generate qualified leads while maintaining a strong and consistent brand presence, especially for premium and luxury-focused audiences. 1. Here’s how I’ll support your project: • Setup and management of Meta Ads campaigns (Lead Gen, Traffic, Engagement) • Smart audience targeting, segmentation, and retargeting strategies • High-quality ad creatives and copy aligned with your brand identity • Continuous A/B testing to improve performance • Ongoing optimisation to reduce CPL and improve ROI 2. Reporting & Availability: ✔ Weekly performance reports with insights & next steps ✔ Clear communication and fast updates ✔ Quick response within 24 hours I can share relevant campaign examples and results in chat. Best regards, Raghav MA,
$150 AUD in 30 days
6.0
6.0

Hello, Looking to get real results from Facebook & Instagram Ads? We provide affordable with quality Meta Ads management that helps businesses generate high-quality leads, sales, and brand awareness. With 10+ years of experience, we craft data-driven ad strategies that deliver maximum ROI. How We Work: ✔ Audience Research & Targeting – Reaching the right customers who are ready to engage. ✔ Ad Creatives & Copywriting – Creating scroll-stopping visuals and compelling ad copy. ✔ Campaign Setup & Optimization – Structuring campaigns for cost-effective results. ✔ Retargeting & Lookalike Audiences – Maximizing conversions with precision targeting. ✔ A/B Testing – Testing different creatives and strategies for the best performance. ✔ Budget & Bid Strategy – Managing ad spend to ensure the best ROI. ✔ Performance Tracking & Reporting – Regular updates with clear insights on campaign success. We don’t run generic ads. Our Meta Ads strategy is designed for businesses that want real, scalable growth. Let’s discuss how we can make your ads perform better. Send a message now! Best Regards, NextStep Web Technology
$150 AUD in 30 days
6.0
6.0

Hello there! My name is Baboosha, and I specialize in digital marketing, helping companies and organizations develop and implement digital marketing strategies. With more than 7 years of experience, I have worked on a wide range of projects related to Google Adwords, PPC, Social Media Management, Social Media Ads, E-Commerce Optimisation, SEO, Google Analytics, and more Here’s how I can help your business grow ? ✅ Full-funnel Meta Ads strategy (Awareness → Consideration → Conversion) ✅ Campaign setup & optimization inside Meta Ads Manager ✅ Lead generation, sales, retargeting & brand awareness campaigns ✅ Daily monitoring, scaling & budget optimization for better ROI ✅ Meta Pixel + Conversion API setup ✅ Standard & custom event tracking (Lead, Purchase, PageView, etc.) ✅ Event verification through Meta Events Manager ✅ Troubleshooting tracking/attribution issues for accurate reporting ✅ Audience research & targeting • Custom Audiences • Lookalike Audiences • Interest & behavior targeting • Retargeting funnels ✅ Creative testing & performance optimization • A/B testing creatives, copy & placements • Reduce CPL & improve ROAS • Scale winning campaigns efficiently ✅ Clear reporting & communication • Weekly performance updates • Actionable insights & next-step recommendations • Data-driven decision making Looking forward to working with you! Best regards, Baboosha
$20 AUD in 10 days
5.2
5.2

As a seasoned developer with expertise in various meta platforms, I assure you of delivering ad campaigns that not only drive impressive leads but ensuring tangible returns on investment. My proficiency in utilizing **Meta Ads Manager** to build and manage engaging campaigns tailored towards different funnel stages will enable us to deliver the results you desire. Moreover, I am well-versed in establishing tracking mechanisms using **Meta Pixel and Conversion API** while also setting up standard and custom events for improved tracking. This ensures we stay on top of campaign performance, allowing us to optimize smartly to achieve low CPLs and high ROAS. Having worked on similar projects throughout my career, I've developed sharp skills in troubleshooting and maximizing results even under challenging circumstances. Combining this expertise with the passion and determination of Dlite Info Tech Pvt Ltd will enable us to deliver successful campaigns consistent with your business goals. Lancet mind our matchmaking process today—I'm ready to sound off all potential opportunities for pure business growth! Let's get started on an exciting journey together.
$49 AUD in 1 day
4.4
4.4

Greetings, Let’s get started! What you need is not someone who simply launches ads, but someone who understands how to build a complete Meta acquisition system that tracks correctly, scales intelligently, and focuses on profitable conversions. I can handle the full process from campaign architecture to optimization and reporting inside Meta Ads Manager. ✔ Full-funnel Facebook and Instagram ad strategy ✔ Campaign setup for leads, sales, retargeting, and scaling ✔ Meta Pixel + Conversion API implementation ✔ Standard and custom event tracking setup ✔ Audience creation including custom and lookalike audiences ✔ Daily optimization based on CTR, CPA, CPC, and ROAS ✔ A/B testing for creatives, hooks, copy, and targeting ✔ Weekly and monthly reporting with actionable insights My approach is performance-first: ✔ eliminate wasted spend quickly ✔ identify winning creatives and audiences ✔ scale profitable campaigns systematically I’m also comfortable collaborating with creative teams to improve ad angles, hooks, and conversion-focused messaging instead of relying on random creative testing. Portfolio: https://www.freelancer.com/u/Pawankd87 Best, Pawan Kumar
$10 AUD in 1 day
3.9
3.9

My name is Mahad Sheikh, a Freelance Web & Software Developer, with a proven track record of creating smart, scalable, and future-ready digital solutions. I specialize in implementing comprehensive technology strategies that align with business goals. So, why am I the perfect fit for your Meta Ads Specialist job? Let me illustrate. My broad expertise spans web and mobile development, SaaS products, system architecture, automation workflows among others which fits seamlessly into your needs from pixel set up to campaign optimization. Additionally, my specialization in UI/UX strategy will be advantageous in creating high-converting ads with compelling copy and using various creatives effectively for improved targeting. Moreover, my agile mindset and penchant for efficient delivery without compromising quality makes me an ideal candidate for managing budgets and scaling winning campaigns effectively for better ROI as well as analyzing campaign performance to identify trends, insights and recommending improvements based on data. I look forward to discussing how I can bring my experience and passion to exceed your expectations in the area of Meta Ads Management and digital strategies launching you closer to your targets.
$20 AUD in 5 days
3.4
3.4

Hi, The strongest Meta ad accounts are built on three things: accurate tracking, strong creative testing, and disciplined optimization. Running ads is easy—building a repeatable revenue system is the real skill, and that’s the mindset I bring. With 10+ years of experience in digital growth and performance-focused systems, I understand how to structure Meta campaigns for lead generation, conversion growth, and scalable ROAS improvement. What I can handle: - Full-funnel Facebook & Instagram ad strategy - Campaign setup and optimization inside Meta Ads Manager - Lead generation, retargeting, sales, and awareness campaigns - Pixel + Conversion API setup and troubleshooting - Standard/custom event tracking - Audience building (custom + lookalike) - Creative testing and optimization workflows - Weekly/monthly reporting with actionable insights Optimization approach: - Continuous A/B testing of creatives, hooks, and audiences - Data-driven scaling of winning campaigns - Fast elimination of underperforming ads - CTR, CPA, ROAS, and conversion-focused optimization Tools: - Meta Ads Manager - Meta Events Manager - GA4 - GTM - Reporting dashboards/spreadsheets A few quick questions: - What industry/niche are the campaigns for? - Current monthly ad spend range? - Is creative production already handled internally? I’d be glad to help build a structured, scalable Meta advertising system focused on measurable growth. Best regards
$30 AUD in 7 days
2.8
2.8

Hi, app development agency lead gen on Meta requires a very different approach than e-commerce you're targeting decision-makers with a high-ticket, considered purchase, and every funnel stage has to build enough trust and urgency to get a busy founder or CTO to stop scrolling and submit their details. I've built Meta lead generation systems for agencies where the entire strategy was engineered around qualified prospect acquisition, not just volume. Here's exactly how I'll build your system: Strategy: Full-funnel Meta campaign architecture awareness targeting business owners and tech decision-makers, consideration retargeting for engaged prospects, and conversion campaigns driving qualified leads into your pipeline consistently. Pixel & Tracking: Meta Pixel and Conversions API installed and verified PageView, Lead, and custom events firing accurately so every optimization decision is based on clean attribution data, not guesswork. Optimization: Daily performance review CTR, CPC, CPA, and ROAS analyzed continuously, underperforming ads killed fast, and winners scaled aggressively based on real numbers. Audiences: Custom audiences from website visitors and engagement, lookalikes built for scaling, targeting refined continuously as data accumulates. Reporting: Weekly performance reports with strategic recommendations — trends, insights, and clear next steps every time. Ready to start immediately. Let's discuss your ideal client profile and current pipeline goals.
$15 AUD in 4 days
2.9
2.9

Hi! I see you're having some trouble with creating effective ad campaigns that actually bring in results. I'd love to help you build a solid system for lead generation that keeps delivering. I’ve got hands-on experience with Meta Ads, from pixel setup to daily optimizations. What's crucial here is having a clear strategy and testing different approaches to figure out what works best for your audience. I’m all about diving into the numbers to keep refining our ad performance and boosting that ROI. I’ve done this for similar clients before, and they’ve seen significant improvements in their lead flow. One quick idea: we can set up A/B tests upfront to fast track what kind of creative and audience targeting hits hard. I can start this up and get you some initial results in about 7 days. Best regards, Walled Saleem
$13 AUD in 5 days
2.5
2.5

The challenge lies in developing a robust lead generation system that not only executes campaigns but also ensures accurate tracking and attribution through the Meta Pixel and Conversion API. My approach involves meticulously planning campaigns that incorporate a well-structured full-funnel strategy, ensuring that every stage from awareness to conversion is optimized for ROI. I will leverage advanced targeting techniques and A/B testing to continually refine campaigns, driving sustained revenue growth. The first deliverable can be ready in 15 days. Should I send over a brief outline of how I'd tackle this?
$14 AUD in 14 days
2.2
2.2

With a prolific and versatile skill set, I am Noreen, the expert you need to drive your Meta ads to incredible new heights. With my deep understanding of the entire spectrum of ad optimization from pixel setup to campaign optimization, my focus is on ROI, lead generation, and revenue growth. I don't just run ads--I build systems that consistently increase revenue and I guarantee that for your project. A core component of my expertise is in audience targeting; this entails not only creating lookalike audiences but also continuously testing and optimizing targeting strategies to ensure your campaigns reach the right people at the right time. Additionally, I implement A/B tests on creatives, audiences, and copy with an aim of aggressively scaling what works for you and killing what doesn’t. What sets me apart as a professional is my unique fusion of artistic design and technical development which merges eye-catching visuals with seamless functionality. Moreover, given my proven reliability (on-time communication), dedication to detail (pixel-perfect campaigns) and ability to adapt to changing client needs, there couldn't be a better fit for your agency's lead generation goal. Let’s collaborate on this impactful project!
$20 AUD in 7 days
0.0
0.0

Hello client I’m a Meta Ads Specialist focused on building and scaling high-ROI Facebook and Instagram ad systems, not just running campaigns. What I will do Set up and manage full-funnel campaigns in Meta Ads Manager (awareness → conversion → retargeting) Install and configure Pixel + Conversion API for accurate tracking Optimize campaigns using data (CTR, CPC, CPA, ROAS) Run A/B tests on ads, audiences, and copy Build and refine custom + lookalike audiences for scaling Focus I focus on consistent leads, sales, and scalable ROI, not just traffic or impressions. Deliverables Fully managed ad account setup Ongoing optimization and scaling strategy Weekly performance reports with insights I can start by auditing your current setup and mapping a quick growth strategy. Best, Adam
$150 AUD in 4 days
0.0
0.0

This project aligns very well with my expertise in Meta Ads Manager, especially with pixel setup and full-funnel campaign strategies focused on lead generation and conversion growth. I understand the importance of a seamless system that delivers clean, professional, and user-friendly ad campaigns with strong ROI. While I am new to Freelancer, I have tons of experience and have done other projects off site, managing budgets, optimizing campaigns, and refining audience targeting to maximize results. I’m happy to provide a quick first draft campaign setup to get us started smoothly. I would love to chat more about your project! Regards, Bester Devenier.
$12 AUD in 14 days
0.0
0.0

Hi, I’m a Meta Ads Specialist with hands-on experience in building high-converting campaigns that focus on real business results—leads, sales, and strong ROI. I can handle your entire ad system from start to scale: * Full-funnel strategy (awareness → conversion) tailored to your business * Complete Meta Pixel + Conversion API setup with accurate event tracking * Campaign creation, testing, and aggressive scaling of winning ads * Advanced audience targeting (custom + lookalikes) * Continuous A/B testing for creatives, copy, and performance improvement * Clear weekly reports with actionable insights I’ve managed campaigns focused on lead generation and revenue growth, optimizing key metrics like CTR, CPA, and ROAS to consistently improve performance. I don’t just run ads—I build systems that generate predictable results. Ready to start immediately. Best regards, Imran Zafar
$15 AUD in 2 days
0.0
0.0

Hi, I'm Hassaan — a digital marketing specialist with 13 years of experience managing Meta Ads (Facebook & Instagram) campaigns across diverse industries. With an MSc in Strategic Marketing from the University of Bradford (UK), I bring both the strategic mindset and hands-on execution skills your agency needs: • Campaign strategy, Pixel setup, custom & lookalike audiences • Lead generation funnels optimised for CPL and cost-per-appointment • Full-funnel A/B testing, retargeting, and conversion rate optimisation • Transparent reporting: CPM, CPC, CPL, ROAS tracking with actionable insights • Experience with service-based business campaigns (appointments, lead forms, landing pages) I understand what it takes to diagnose a campaign when CPM and CPC look healthy but CPL spikes — and I know which levers to pull first. My approach is data-driven, ROI-focused, and built for scale. I can work independently, communicate clearly on U.S./international hours, and hit the ground running with minimal onboarding. Happy to discuss your specific client verticals and targets. Looking forward to contributing to your agency's growth!
$84 AUD in 7 days
0.0
0.0

Hi, you’re looking for someone who can build a complete Meta Ads system that consistently generates revenue, not just manage campaigns. That’s exactly how I work. With 7 years of experience in performance marketing, I’ve handled Meta Ads end to end, from setup to scaling, with a strong focus on ROAS, lead quality, and conversion growth. How I’ll contribute: Strategy & Execution - Build full-funnel campaigns (awareness to conversion) - Launch and manage lead gen, sales, and retargeting campaigns - Scale winning campaigns with proper budget control Tracking & Setup - Set up Meta Pixel and Conversion API - Configure standard and custom events - Verify tracking in Events Manager and fix any issues Optimization - Monitor CTR, CPC, CPA, ROAS regularly - Run A/B tests on creatives, audiences, and copy - Pause underperforming ads and scale top performers Audience & Creative - Build custom and lookalike audiences - Guide creatives and ad copy for better conversions - Continuously test new angles and hooks Reporting - Weekly performance reports with clear insights - Actionable next steps based on data I focus on structured execution and continuous improvement so campaigns deliver consistent results. If this aligns, let’s connect and discuss your current setup and goals. Best Regards, Pankaj
$30 AUD in 30 days
0.0
0.0

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