Meta Ads Specialist Needed (Telugu Male) – Detailed Audit, Documentation & Sales Campaign Optimization

I am looking for an experienced Meta/Facebook Ads specialist to review and improve an existing Meta Ads setup for my digital product. The initial campaign has already been created and launched. I am NOT looking for someone who immediately starts changing campaign settings. My first requirement is a complete, calm, detailed and professional audit of the existing setup, followed by written documentation explaining: What is currently configured What is correct What is missing What could be improved What is potentially causing problems Why each recommendation is being made I will explain the product, current funnel, landing page, existing campaign and business objectives in more detail once we connect. PHASE 1 — Complete Existing Setup Audit Before making any changes, carefully review the existing Meta Ads setup, including: Campaign objective and structure Ad Set configuration Conversion location Performance goal Pixel/Dataset configuration Conversion events InitiateCheckout tracking Purchase tracking Website/landing-page tracking Meta Pixel and, where applicable, Conversions API Attribution settings Audience configuration Age and gender targeting Advantage+ Audience Detailed targeting/interests Location targeting Placements Budget and bidding strategy Existing ad creative Video ad structure Primary text/headline/CTA Landing-page-to-checkout journey Current campaign performance/data, where sufficient data exists Any technical, tracking, strategic or conversion issues Please do not simply tell me “everything looks good.” I want a proper audit with evidence/reasoning behind the conclusions. PHASE 2 — Written Audit & Recommendations After reviewing the account, provide a written audit/document that clearly separates: 1. What is currently configured Explain the existing setup in understandable language. 2. What is configured correctly Tell me what should remain unchanged and why. 3. Problems or missing items Identify important issues relating to: Tracking Events Campaign structure Targeting Creative Landing page Checkout funnel Conversion strategy 4. Recommended improvements For every recommendation, please use this format: Current setup → Problem/Observation → Recommended change → Reason → Expected impact → Priority Classify recommendations where possible as: Critical / High / Medium / Optional I want documentation detailed enough that a non-expert business owner can understand the reasoning behind the campaign rather than simply depending on someone else to operate the account. PHASE 3 — Sales Strategy & Creative Review The product is a digital product, and the objective is sales. I also want you to review the current video advertisement from a direct-response/conversion perspective. Please evaluate: First 3–5 second hook Audience-message match Problem awareness Viewer retention Product introduction Offer positioning Benefits Credibility/social proof Objection handling CTA Video pacing Ad length On-screen text Creative structure Whether additional hooks/creative variations should be tested I am open to improving or creating additional video-ad variations if there is a clear strategic reason. The goal is not simply to make the video look better. The goal is to create advertising that generates qualified traffic and sales while remaining compliant with Meta advertising policies. PHASE 4 — Targeting & Campaign Strategy Please specifically review whether the current targeting strategy makes sense for the actual product. I want your professional recommendation regarding: Gender Age range Broad vs interest targeting Advantage+ Audience Audience exclusions where appropriate Retargeting strategy Prospecting strategy Creative testing strategy Budget allocation Scaling strategy When NOT to make changes Which KPIs should determine whether an ad is kept, changed or stopped Please base recommendations on the actual account, product and funnel, rather than applying a generic Meta Ads template. PHASE 5 — Conversion Tracking & Funnel Verification This is especially important. Please verify the complete funnel: Ad → Landing Page → Landing Page View → CTA → InitiateCheckout → Razorpay Checkout → Successful Payment → Thank-you Page → Purchase I want you to verify that the events are not merely appearing in Test Events, but that genuine customer activity will be correctly attributed and reported in Ads Manager. Please specifically check: PageView Landing Page View InitiateCheckout Purchase Browser events Event Match Quality Dataset configuration Duplicate events Event configuration/prioritization where applicable Purchase event implementation Thank-you-page implementation Ads Manager reporting Events Manager reporting Pixel/CAPI setup where applicable If something is incorrectly configured, show me exactly what is wrong and what needs to be changed. IMPORTANT — DO NOT MAKE CHANGES WITHOUT APPROVAL For the initial audit: Do not change, delete, pause, publish, duplicate or restructure anything without discussing it with me first. First: Review → Document → Explain → Recommend → Get approval → Implement I want to understand what is happening before changes are made. WHO I AM LOOKING FOR I am specifically looking for someone who is: Experienced with Meta Ads for sales/conversions Strong with Meta Pixel and conversion-event tracking Experienced with Events Manager Comfortable auditing existing campaigns Experienced with digital-product funnels Strong with video/direct-response advertising Documentation-oriented Detail-oriented Patient and clear when explaining technical decisions Calm and professional in communication Able to explain why a setting should be changed Familiar with Meta advertising policies and sensitive-category considerations Comfortable challenging an existing setup when there is evidence/reason to do so Good communication and documentation are extremely important for this project. WHEN APPLYING Please do not send only a generic proposal such as: “I am a Meta Ads expert and can increase your ROAS.” Instead, answer these questions: 1. How would you approach auditing an already-live Meta Sales campaign before making changes? 2. How would you verify that InitiateCheckout and Purchase tracking are actually working correctly for real customers? 3. How do you distinguish between a tracking problem and a conversion-rate problem? 4. How do you decide whether an audience should be broad, interest-based or Advantage+? 5. What metrics would you review before deciding that a video creative is not working? 6. How would you document your findings so that a non-expert business owner can understand them? 7. Please provide an example of a Meta Ads audit/report you have previously prepared, with confidential client information removed. 8. Please describe your experience optimizing digital-product sales campaigns, not just lead-generation campaigns. 9. If you joined this project today, what would you inspect during your first 60–90 minutes before changing anything? 10. What would make you recommend NOT changing the current campaign? Please do not request full account access before explaining your audit process. I am happy to provide the appropriate access required for an audit once we agree on the initial scope and working process.

Project ID: 40635277