Meta Ads Specialist for Fashion Brand Growth

We are a fast-growing clothing brand looking for a performance-driven Meta Ads (Instagram & Facebook) specialist who understands fashion, creatives, and scaling e-commerce brands. We are not looking for someone who not “boosts posts.” We need a strategist who understands full-funnel performance marketing. About Our Brand Industry: Clothing / Fashion Market: India Goal: Scale revenue profitably Focus: Performance marketing through Meta Ads We want someone who understands: Fashion psychology Buying behavior Creative testing Retargeting funnels Scaling strategies What We Expect From You Full-Funnel Meta Ads Strategy We want a structured approach: TOF (Cold Audience) Broad + Interest-based targeting Hook-driven creatives Video views + conversion campaigns Testing multiple angles MOF (Warm Audience) Retarget video viewers & engagers UGC-based ads Trust-building creatives Testimonials & product explanations BOF (Hot Audience) Retarget ATC & checkout users Strong offer creatives Limited-time urgency Clear call-to-action You should clearly explain how you will structure: Campaign setup Budget allocation Testing framework Scaling system Creative Requirements (Very Important) We believe creatives are 70–80% of performance. You must guide and help us execute these types of creatives: Must-Have Creative Types: 1. Scroll-Stopping Hook Reels 3–5 second strong hooks Relatable lines POV-style fashion content Example: “POV: You finally found jeans that fit Indian body types.” 2. Try-On / Fit Videos Different body types Walking + sitting shots Close-ups of fabric Stretch & comfort demonstration 3. Lifestyle Fashion Shoots Real environments (café, college, office) Natural movement Aesthetic vibe 4. UGC (User Generated Content) Real customer reviews Honest testimonials Styling combinations Unboxing reactions 5. Problem-Solution Ads Example: “Tired of tops losing shape after one wash?” “Our premium structured fabric stays perfect.” 6. Offer-Based Creatives Clear discount Bestseller highlight Social proof Urgency messaging You should: Suggest scripts Suggest hooks Suggest content angles Guide on what to shoot Analyze creative performance Technical Expectations You must be comfortable with: Meta Pixel setup Conversion API Event tracking Custom & Lookalike audiences Catalog ads (if needed) A/B testing creatives Performance reporting KPIs We Care About ROAS CPA Conversion rate CTR Creative performance breakdown Scaling consistency Budget Monthly ad spend: ₹5,000 – ₹,12,000 Freelancer fee: Open to discussion (based on experience & results) We are looking for long-term collaboration, not short-term campaign setup. When Applying, Please Include: Case studies (especially fashion or D2C brands) ROAS screenshots (if available) Your creative testing framework How you scale winning ads Your pricing structure Why you think fashion ads are different Not For You If: You only boost posts You don’t understand creative strategy You can’t explain funnel logic You don’t track performance deeply Ideal Freelancer: Has scaled fashion/D2C brands Understands Indian market behavior Creative + analytical mindset Data-driven but brand-aware Thinks like a growth partner

Projekt-ID: 40222141