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I'm developing a health and wellness website/app tailored for the over 50s. I need an expert to set up and optimize Facebook and Instagram ads to test demand for free trial sign-ups before launching the full site. Requirements: - Create targeted ads for both men and women over 50. - Optimize for lead generation, specifically free trial sign-ups. - Provide insights on demand based on ad performance. Ideal Skills & Experience: - Proven experience with Facebook and Instagram ads. - Strong understanding of the over 50 demographic. - Ability to analyze and report on ad performance. - Background in health and wellness marketing is a plus.
Project ID: 40442406
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68 freelancers are bidding on average £23 GBP/hour for this job

Hi, Good day! I would be a strong fit for this project. I have experience building and optimising Meta campaigns focused on lead generation and conversion tracking, including campaigns targeted toward older demographics and health/wellness audiences. For your over-50 health and wellness platform, I would: • Build targeted Facebook & Instagram campaigns segmented by age, gender, interests, and behaviour. • Create clear, trust-focused ad messaging designed to increase free trial sign-ups. • Set up proper tracking through Meta Pixel and conversion events to measure lead quality accurately. • Run audience and creative tests to identify which messaging and demographics show the strongest demand before launch. • Provide performance insights and recommendations based on CPL, CTR, conversion rate, and engagement trends. My focus would be validating demand efficiently while keeping acquisition costs controlled and gathering useful data for your full launch strategy. I can start quickly and help structure the campaigns for fast testing and measurable results. Thank you Kind Regards, Lalit Kaur
£18 GBP in 10 days
10.0
10.0

Hello, I hope you are well. Your project is a great fit for a structured demand-validation campaign because Facebook and Instagram ads work very well for testing audience response before a full product launch — especially in the health and wellness space for the 50+ demographic. I can help you: • Build targeted Meta ad campaigns for men and women aged 50+ • Create clear, trust-focused messaging tailored to older audiences • Set up lead-generation funnels optimized for free trial sign-ups • Configure Meta Pixel, conversion tracking, and audience reporting • A/B test creatives, headlines, and landing-page messaging • Analyze demand signals, CPL, CTR, conversion quality, and engagement trends For this audience, the strategy would focus heavily on: • clarity and simplicity • trust and credibility • wellness benefits and ease-of-use • mobile-friendly experiences • strong but non-pushy CTAs You’ll receive: • Campaign setup and optimization • Audience and creative testing strategy • Performance insights and recommendations • Demand validation reporting before full launch My focus would be helping you understand: • whether the offer resonates • which demographics convert best • expected acquisition costs • what messaging drives the strongest signup intent This creates a data-backed foundation before investing heavily into scaling the platform. Thanks, Saurabh Pandey
£18 GBP in 40 days
8.2
8.2

With over half a decade in digital marketing, I'm more than qualified to handle your health and wellness ads setup. Specifically, when it comes to Facebook and Instagram ads, I've proven my mettle in managing PPC campaigns on these platforms to guarantee maximum returns on investment. Better yet, I'm meticulously familiar with the over 50 demographic ensuring that your ads are aimed accurately. Lead generation will be at the core of my strategy for you. Having engineered successful ad campaigns, I place great emphasis on analyzing clicks and conversion data, meaning I can not only drive traffic but also ensure that it takes up your free trial sign-up offer. Moreover, my proficiency in optimizing and managing bids implies optimal campaign performance specifically aligning with your targeted ROI. Finally, my background in SEO is particularly useful in assessing ad performance and providing insights. So besides assuring optimal ad performance, I will endeavor to give you valuable data that will assist in understanding the market demand and shaping future decisions for launching the full site. Choose me for meticulous execution as well as insightful recommendations along the way!
£18 GBP in 40 days
7.5
7.5

Hello, I am very interested in your project focused on setting up and optimizing Facebook and Instagram ads for your health and wellness website/app targeted towards individuals over 50. With my expertise in Facebook Marketing, Social Media Marketing, Digital Marketing, Facebook Ads, and Internet Marketing, I am confident in creating targeted ads for this specific demographic and optimizing them for lead generation, particularly for free trial sign-ups. I have a proven track record in analyzing ad performance and providing valuable insights to drive demand. - MY WORK STATS: ✨ https://www.freelancer.com/u/XanvraTECH I would love to discuss further details and strategies for this project. Looking forward to the opportunity to work together. Best regards, Warda Haider
£27 GBP in 40 days
6.8
6.8

Hello, I understand that you are looking for an expert in Internet Marketing, specifically Facebook and Instagram ads, to set up and optimize campaigns for your health and wellness website/app targeting the over 50 demographic. I have extensive experience in Internet Marketing, Facebook Marketing, Social Media Marketing, and Digital Marketing, which will be instrumental in creating targeted ads to drive free trial sign-ups. I will ensure effective communication throughout the project, providing regular updates on ad performance and insights on demand. You can view examples of my previous work in my portfolio https://www.freelancer.com/u/Curveballsol Best regards, Curveball Solutions
£27 GBP in 40 days
6.2
6.2

As a professional in the digital marketing field for many years, I assure you that with my deep understanding of advertising through Social Media Platforms, particularly on Facebook and Instagram, your over-50s health and wellness website/app will be in safe hands. My experience navigating these platforms for various companies has given me insight into the most effective strategies to reach and engage specific demographics, including the crucial over-50s group. The results have consistently been improved click-through rates and lead generation. Besides my expertise on Facebook and Instagram ads, I'm an effective data analyzer. I'll not only set up and optimize your ads but also track their performance meticulously. This way, I can provide you regular in-depth reports that can give insights about what's working best, demand level, engagement rate, Additionally, My background in health and wellness marketing would give me an additional grip on the nature of the contents you'd need for targeted ads for both men and women over 50 pushing forward your aim of creating a robust community on your platform. With me as your freelancer choice, you can expect dedication to elevating the online presence of your project to new heights and utmost commitment to delivering satisfying results – no upfront payment is needed! Let's collaborate and breathe life into your health and wellness idea!
£27 GBP in 40 days
6.1
6.1

✅ As an experienced Facebook expert with a deep understanding of successful marketing tactics, specializing in Facebook Advertising and Social Media Management, I believe I am the perfect fit for your project. My track record includes strategizing and executing high-performing ad campaigns, meticulously monitoring and analyzing performance metrics, and making data-driven adjustments to optimize results. I mastered Facebook Ad Campaign management on larger screens but also have vast experience handling projects entirely from my phone. Leveraging cutting-edge SEO strategies alongside Facebook Marketing to drive targeted traffic to your platform is a combination that can greatly benefit your business endeavors. With substantial knowledge on white-hat techniques, I ensure your campaigns will always be fully compliant with Google guidelines while attracting long-term ranking stability. My commitment is not just limited to delivering results; I prioritize clear and timely communication, providing you with regular progress updates and 24/7 support when needed. Let's work together to optimize success for your Facebook Ad Campaigns.
£27 GBP in 40 days
5.8
5.8

Greetings! I will set up and optimize Facebook and Instagram ads for your health and wellness website targeting men and women over 50. Campaigns optimized for lead generation specifically free trial sign ups. I will provide insights on demand based on ad performance including cost per lead, click through rates, and audience engagement. Please share your target regions, budget, and any ad creative or copy you have ready. Thanks, Revival
£18 GBP in 40 days
5.5
5.5

Testing demand before fully scaling the platform is probably the right move here because the over-50 health market responds very differently depending on positioning, trust signals, and how “technical” the messaging feels. For this demographic especially, ad performance is usually influenced more by clarity, credibility, and emotional reassurance than aggressive fitness-style marketing language. I’d also want to separate campaigns by intent and motivation early: mobility, energy, healthy aging, preventative wellness, routine-building, etc., because those audiences often behave very differently even within the same age bracket.
£27 GBP in 40 days
5.2
5.2

Hey there !! I can help you set up and optimise a focused Facebook and Instagram lead generation campaign to validate demand for your health and wellness platform targeting the over-50s audience before full launch. My approach begins with building a clear testing framework inside Meta Ads Manager, segmenting audiences by age, gender, interests, and behavioural signals relevant to health, wellness, and active ageing. This ensures we can accurately measure which segments respond best to your free trial offer. I will create conversion-focused ad sets optimised specifically for lead generation (free trial sign-ups), supported by clear tracking setup via Meta Pixel and event configuration so every signup is properly attributed and measurable. Creative development will focus on simple, trust-building messaging tailored to the over-50s demographic, using clarity, reassurance, and benefit-led positioning rather than complex or sales-heavy language. I will structure multiple ad variations so we can A/B test hooks, visuals, and messaging angles quickly. Throughout the campaign, I will monitor performance closely and provide clear insights on demand signals—such as cost per lead, conversion rates by segment, and engagement quality—so you can understand real market interest before launch. Warm regards, Rajat Pathania
£18 GBP in 40 days
5.1
5.1

Hi, I’d love to help you validate demand for your health and wellness platform through targeted Facebook and Instagram ad campaigns focused on free trial sign-ups. I understand the importance of building trust and clarity when marketing to the 50+ audience, especially within the health and wellness space. I can help with: • Audience research and targeting for men and women aged 50+ • High-converting Facebook & Instagram ad setup • Lead-generation focused campaigns for free trial sign-ups • Creative direction and ad copy optimization • Conversion tracking and performance monitoring • Insights and reporting to evaluate market demand before launch My approach focuses on creating clear, trustworthy, and easy-to-understand campaigns that resonate with older audiences while optimizing for cost-effective lead generation. Portfolio: https://www.freelancer.com/u/pixelsgraphix100 I’m available to start immediately and would be happy to discuss your target audience, offer positioning, and testing strategy. Best Regards, Santosh Kumar.
£18 GBP in 1 day
4.0
4.0

Before we start, do you already have a landing page and tracking set up (Meta Pixel + conversion events)? What’s your target country and monthly ad budget for testing? I can design and optimize Facebook & Instagram lead-gen campaigns focused on free trial sign-ups for the 50+ audience, including audience research, creative strategy, A/B testing, and performance reporting to clearly measure demand and cost per acquisition. Let’s discuss goals and timeline to structure a focused test campaign.
£18 GBP in 40 days
4.1
4.1

Hi, I’d love to help you set up and optimize Facebook and Instagram ads to validate demand for your health and wellness platform targeting the over 50s. I understand the goal is not just traffic, but clear insight into whether your audience is motivated to sign up for a free trial before full launch. Here’s what I’ll do: • Build targeted Meta ad campaigns for men and women aged 50+ with refined audience segmentation • Create clear, trust-focused ad creatives designed to drive free trial sign-ups • Optimize campaigns for lead generation using proper tracking and conversion setup • Monitor performance and provide insights on demand, engagement, and sign-up intent I have experience running Meta campaigns where demographic targeting and message clarity are critical, especially for audiences who respond best to trust, simplicity, and clear value. My approach focuses on testing multiple angles quickly, identifying what resonates, and using real data to assess market demand before scaling. Let’s chat and discuss this in more detail. Regards, Neha
£18 GBP in 40 days
5.3
5.3

I can help you build a Meta Ads testing campaign designed specifically to validate demand and generate qualified free-trial sign-ups before the full launch of your health and wellness platform. My approach would focus on understanding how the 50+ audience responds to messaging, creatives, and offers while keeping acquisition costs efficient and measurable. For this demographic, trust, clarity, and simplicity matter heavily, so the campaigns would be structured around clean creatives, easy-to-understand messaging, and strong value-driven positioning rather than overly trendy ad styles. I’d create separate audience and messaging variations for men and women over 50 to identify which angles, pain points, and wellness benefits drive the strongest sign-up intent. I’d handle the complete Meta Ads workflow including audience research, campaign setup, lead form or landing page optimization, Pixel/event tracking, creative testing, retargeting, and ongoing optimization focused specifically on free trial conversions and CPL improvement. Beyond lead generation, I’d also provide performance insights and demand validation data including audience behavior, conversion trends, strongest-performing demographics, messaging response, and recommendations for scaling or refining the product positioning before launch. The goal is not just to run ads, but to use Meta campaigns as a real market validation system for your platform before full rollout.
£20 GBP in 15 days
4.5
4.5

A 60-year-old multichannel growth & sales expert in seniors' wellness genre (22yrs), suggest you first build brand & trust for business+offerings' efficacy with believable organic e-marketing (6 months). Thereafter, start paid ads for superior+sustainable ROI. I'll revup B2C+B2B+B2B2C sales & brand edge focused organic e-marketing viz. SEO=Sales Engagement Outstanding ecosystem - website, social media (SMO), ePR, emailers, eZine, eEvent & industry+customers accolades. I'll win more with consistency, quality, frequency & synergizing own media+earned media with customer-centric innovations. Customized for marketing channels' nuances & growth goals, I'll boost brand & ROI with 4x GoToMarket outreach>1)best-in-class offerings' superiority 2)B2Best-of-breed corporate thought leadership branding 3)ABM+ABX & community nurturing for advocacy, upselling & cros-selling 4)CSR outreach for admired branding. I'll boost SEO's EEEAT>Expertise, Experience, Engagement, Authority, Trust with S.M.I.L.E. deliverables: S>Static-website, offline collaterals, ePR, events, eEvents M>Moving/living marketing-sales- SMO, blog, emailers, ePR I>Inspirationally fulfilling market gaps - ePR, SMO, emailers, blog, events L>Laudable brand leadership: PR+ePR, awards, events' speakership, business' success e-splash E>Educative-experiential -emailers, SMO, ePR Regards, Anshumali Saxena (CV+portfolio in a reply message) PS-Add service charges/Tax to GBP 50.77/hr retainer (50% advance -1st-month's retainer)
£50.77 GBP in 40 days
4.2
4.2

Hi, do you already have a landing page and Facebook Pixel/Meta tracking setup ready for the free trial campaign, or would you also need support with conversion tracking, audience structure, and lead funnel optimization? I reviewed your requirements carefully and understand the goal is not just running ads, but validating real market demand for your health and wellness platform before the full launch by generating qualified free-trial sign-ups from the 50+ audience. I can help create and optimize Facebook and Instagram campaigns specifically tailored for older demographics using clear messaging, trust-focused creatives, and conversion-oriented funnels designed to improve lead quality while keeping acquisition costs efficient. The campaign setup can include: • Audience segmentation for men and women 50+ • Interest and behavior targeting related to wellness and healthy aging • Conversion tracking and Meta Pixel setup • Ad creative direction and testing strategy • Lead-generation optimization and reporting • Performance analysis with actionable demand insights I also understand how important clarity, readability, trust signals, and simple user journeys are when marketing to the over-50 audience, especially in the health and wellness space. Best regards, Hafiz Anas
£27 GBP in 40 days
4.6
4.6

Testing demand for a 50+ Health & Wellness app requires building a high-trust, frictionless funnel while navigating Meta's strict Personal Health policies. As a Senior Performance Marketer, I specialize in validation campaigns. Most buyers get Health accounts banned immediately by using negative "pain point" copy. Meta's AI flags this instantly. My pre-launch strategy revolves around compliance and trust: Policy-Compliant Creative: For the 50+ demographic, I craft copy focused on vitality and ease of use, not medical conditions. This ensures approval and resonates with a mature, skeptical audience. Frictionless Lead Gen: Users over 50 drop off if the tech is confusing. I will build highly optimized Meta Native Lead Forms for zero-friction signups, and deploy Conversions API (CAPI) tracking to bypass restrictions Meta places on the Health category. Validation Reporting: I skip confusing dashboards. You will get a clean, static single-page snapshot detailing the exact CPA, Conversion Rate, and a clear "Go/No-Go" data-backed recommendation for your launch. I am highly comfortable operating within your £18-£36 GBP hourly range. Let's schedule a call to review your app's value proposition and get this test live safely. Mohamed Gaber
£18 GBP in 10 days
2.6
2.6

Hello, I understand that you are looking for an expert to set up and optimize Facebook and Instagram ads for your health and wellness website/app targeting the over 50s demographic to test demand for free trial sign-ups before the full site launch. With my expertise in Facebook Ads and advertising, I am confident in creating targeted ads for both men and women over 50, optimizing for lead generation, and providing valuable insights on demand based on ad performance. You can view some of my previous work in Facebook Ads by checking out my portfolio: https://www.freelancer.com/u/Neelamr1991 I am committed to effective communication throughout the project and am excited about the opportunity to work together. I look forward to hearing from you soon. Best regards, Neelam R.
£27 GBP in 40 days
2.2
2.2

Hi, Your project Health & Wellness Ads Setup stood out instantly—and for good reason. After reviewing your requirements, I’m confident my experience in Facebook Marketing, Social Media Marketing, Facebook Ads puts me in a strong position to deliver results that don’t just meet expectations, but raise the bar. I focus on clean execution, clear communication, and solutions that actually move the needle. If you’re looking for someone who treats your project like their own, we’ll work well together. View my profile & portfolio: ✨ https://www.freelancer.com/u/rohaansheikh90?sb=t ✨ Let’s connect via chat or a Freelancer call and turn your idea into something impactful. Best regards, Rohaan Sheikh
£18 GBP in 40 days
2.2
2.2

I understand your need to test demand for free trial sign-ups for your health and wellness website/app for the over 50s. Key tasks include creating targeted ads for this demographic, optimizing for lead generation, and providing insights on demand through ad performance analysis. My structured and reliable approach ensures precise results with clear communication. I can start immediately, facilitate a smooth handover, and offer insights even if you choose another professional. What is your highest-priority issue for this project? Kind regards, Melissa
£18 GBP in 7 days
2.4
2.4

City of London, United Kingdom
Member since May 14, 2026
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