Comprehensive Marketing Brief Development - 01/11/2024 01:02 EDT

$250-750 USD

Closed

Posted over 1 year ago

$250-750 USD

Paid on delivery

Like anything else that looks so simple, it’s not. A good brief takes time, effort and – above all – a great deal of considered thought to create. Let’s start with the basics: 1. WHO are we talking to? You’d think that the answer to this question would be really simple. Many briefs answer the question “who is my audience?” and then move on. Although this is part of the answer, it’s not the whole picture. The other “who” we need to include in the brief is you. Although you know your business inside out, you should never assume that the people working on the response to your brief will have the same level of insight. So, always include a description of your company, its role in the market, its competitors, its market share and anything else that is relevant to the purpose of understanding the brief. Cutting and pasting from previous briefs is fine. But, before you sign the brief and deliver it, take a good look at what you say about your business: is it still honest, accurate and up to date? "You’d think that the answer to this question would be really simple." Now, let’s get back to where we started: “who is my audience?” Many briefs will attempt to define the audience by demographics data – A, B, C1 social strata, 45-54 age range, gender, family size, income band. All useful stuff. But, what else do we need to know about them? Are we talking to customers, non-customers, or is the audience mixed? How do they perceive your product or service: essential purchase, basic commodity, bargain buy, or expensive luxury? Do they have a positive, negative, or neutral attitude towards your brand? Why do they have that view? Where are they in the buying funnel: are they on the cusp of making a purchase decision or are they in the very early stages of looking and comparison shopping? These are simply examples of the type of information you may have about your audience. Include whatever you know that is relevant to the brief. Finally, there’s a third “who” to be considered. Who else will have a hand in judging and approving work produced in response to the brief? Will other stakeholders in your organisation be actively involved? Have they seen and approved the brief? Are there internal politics that and strong egos that have to be accommodated (you may not want to put this last point in writing, but make sure that the people you are briefing are aware of the context). 2. WHAT are we talking about? Be specific. The more focused your brief, the more focused the response. What product or service are we supposed to be selling? What makes it different? What benefits does it provide to the customer? Is it better, worse or no different to the competition? Why would people want to choose this particular product over another? You should also define what you expect to be produced. A TV commercial or a website landing page? A billboard or an email? A combination of many different materials, perhaps aimed at different segments of the target audience? Finally, define what the measure of success will be. But, be realistic and honest. Your measure may be the number of silk purses sold. But if all you have to sell is sow’s ears, you’re setting yourself up to fail. "There's one way this can go very wrong." Of course, you should provide supporting information where it is available: web pages, brochures, packaging, technical specs, competitor information. But, be focused. One way in which this part of the brief can go wrong very easily is if you try to take a short cut by simply attaching every bit of literature or hyperlink you can find that is related to the product or service. Much of the information you attach will be irrelevant and you will end up paying for billable hours spent on reading pointless information. You will get a better result from your brief if you give yourself enough time to edit and comment upon each piece of information you supply, making it clear how and why it is relevant to the brief. 3. WHY are we doing this? Good question. Glad you asked. Ideally, of course, you’ll have a compelling story to tell. The ‘why’ may include the launch of a new or improved product, the creation of a new service, the opening of a new store, the birth of a new brand, or the launch of a new website. You may be reacting to competitor activity or an unexpected downturn in revenue. Or you may simply be playing a “me too” role – “everyone else is having a sale, so we need one too.” Whatever the reason, spell it out and provide an honest and clear rationale for taking action. Better still, provide a rationale for your thinking behind the sale offers. Why is it important for the business to take part in a ‘me-too’ exercise? 4. WHERE are we going to be seen? All the channels are available to you. Online, out of home, social media, press, TV, at a trade show, on a staff bulletin board …the choices are wider than ever. Explain why and how the recommended media options have been chosen. What was your thinking behind each choice? Does it appeal to the whole of your target audience or a specific segment? What are the limitations that we have to be aware of? Budget, for instance. Or technical limits to each medium. If you’re briefing an agency that has a media planning and buying service available, consider asking them to provide proposals based on their analysis of your brief. 5. WHEN is all this happening? When will the activity take place? How long will it run? When do you need to see initial ideas? When will you provide feedback or approval to move to final production? When is the deadline for preparing the materials you’ll need? Build in as much time as possible for the preparation of ideas and production of materials. The more time spent at this stage means less possibility of getting the message wrong. 6. BRIEF means BREVITY Brevity does not mean that everything has to fit on one side of paper or conform to some arbitrary maximum number of words. Brevity means that all the information you provide should be carefully chosen and included only if it helps the brief to be clearly understood. I have worked on great briefs that filled less than half a page of A4, others needed a ring binder to contain them. What they had in common was that they contained all of the information that was necessary for the brief to be fully understood. 7. HONESTY pays Honesty means exactly what it says. Don’t make claims about the product or service that cannot be substantiated. If it’s in the brief, it will be in the work that gets produced. And it won’t fool your audience for a second. So be brutally honest. The work will be better and more effective as a result.

Project ID: 38745411

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111 freelancers are bidding on average $413 USD for this job

@softsolution2000

Hi there I have carefully reviewed the project requirements outlined in the brief and understand the importance of providing a detailed response. In order to create a successful campaign, it is crucial to define the target audience, the product or service being promoted, the purpose behind the campaign, the chosen media channels, and the timeline for implementation. By providing concise and relevant information in the brief, we can ensure that the final deliverables meet the goals and expectations set forth. It is essential to be honest and transparent throughout the process to achieve the best results. Please go through my profile its 15 years old see the work I did over the years. ---> No Win No Fee means that your satisfaction is my utmost priority. <---- Lets discuss the job details. Moreover, I am willing to start the job and perform tasks without even being hired; it is just to show my commitment to this project. Looking forward to hear from you. Regards Shah

$488 USD in 7 days

4.9

(466 reviews)

8.8

@saweratauqeer

Hello Aulia, I am thrilled about the opportunity to work on developing a comprehensive marketing brief for your company. With over 6 years of experience in crafting effective briefs that drive successful campaigns, I am confident in my ability to deliver a tailored and strategic document that aligns with your brand's objectives. By understanding your target audience, defining clear goals, and selecting the right channels, we can create a roadmap for impactful marketing initiatives. Let's collaborate to bring your vision to life and achieve your business goals. Thanks.

$500 USD in 7 days

5.0

(137 reviews)

7.7

@Htawati

Hey ! I'm a Graphic designer with 13 years of experience and specializing in Logo Design, PHP, Graphic Design, Engineering and Website Design. This includes : Logo design, Vfx effect , after effect , t-shirt design, brochure design, corporate identity, etc. My clients will benefit from the expertise of an open minded freelancer who understands that communication is the key to further successful cooperation and repeat business. Full time freelancer,available 24/7,so feel free to contact me at any time if you require my services. Projects will be marked as finished only when you are 100% satisfied! Thanks

$400 USD in 2 days

5.0

(89 reviews)

7.7

@redstone2409

We understand the importance of a well-crafted marketing brief and are eager to assist you in developing one that captures the essential details of your project. Our approach will start with defining your audience clearly, including demographic insights and perceptions about your product. We'll ensure that your company’s profile—its market role, competitors, and unique selling points—are accurately represented to guide the development process effectively. Next, we will focus on what you're selling, highlighting the unique benefits and expected deliverables, whether it’s a TV commercial, website, or any combination of materials. Defining success metrics is crucial, and we’ll help establish realistic goals to measure the impact of your marketing efforts. We will also articulate the rationale behind the project, clarifying why the initiative is important for your business, and identify the appropriate channels for reaching your audience effectively. Our process includes creating a timeline that allows for ample feedback and iterations, ensuring that the final brief is concise yet comprehensive. We pride ourselves on honesty and transparency, guaranteeing that all claims made in the brief are substantiated. Let’s collaborate to create a brief that sets your marketing efforts up for success! Best regards Redstone

$750 USD in 15 days

5.0

(30 reviews)

7.6

@AITSoft

Dear Client, Understanding the importance of crafting a comprehensive marketing brief, I appreciate the detailed insights provided regarding the key elements of WHO, WHAT, WHY, WHERE, WHEN, BRIEF, and HONESTY in the brief development process. I will ensure to thoroughly analyze the target audience, product/service specifics, objectives, communication channels, timeline, and the importance of honesty in the content. Could you please clarify if there are any specific preferences or past experiences with marketing briefs that have been particularly successful or challenging for your organization? Regards,

$750 USD in 18 days

5.0

(21 reviews)

7.2

@webskyz

Hi Aulia A., I am exited to do the project for you. I'll give you 100% satisfaction guaranteed with UNLIMITED REVISIONS based on your feedback. Please check my portfolio link : https://www.freelancer.com/u/webskyz.html ★ UNLIMITED REVISIONS based on your feedback. ★ High Resolution File. ★ Editable & Printable File Formats: .JPG, .PSD, .PNG, .EPS, .PDF,.AI etc & Fonts. ★ Full copy right. No clip art images. ★ Payment Terms: No advance payment, only MILESTONE payment. Can you share any reference design that you may like? Thank you Rajani S

$250 USD in 1 day

4.9

(681 reviews)

7.5

@NayaPakistan

Dear Aulia A., This project seems a very fit work for me. I have done quite the same work some time ago. I would like to grab this opportunity and will work till you get 100% satisfied with my work. I have many years of experience with PHP, Website Design, Graphic Design, Logo Design, Engineering Please initiate chat and discuss your requirement in details. Regards

$250 USD in 2 days

4.9

(412 reviews)

7.5

@MashoodurRehman1

I am experienced in creating comprehensive marketing briefs that encompass all necessary details, including audience insight, unique selling points, and realistic measures of success. I understand the importance of providing a clear rationale and making honest claims to ensure the effectiveness of the final work. With my attention to brevity and focus, I can deliver a brief that effectively communicates the project requirements.

$637 USD in 5 days

5.0

(35 reviews)

6.9

@ytpaussie

As an expert in IT services and digital solutions, I am uniquely positioned to tackle your comprehensive marketing brief with utmost precision and creativity. At Xepetech, we have crafted numerous successful digital campaigns that consider and address all crucial aspects like identifying target audience, understanding brand and competition, and specifying goal-driven deliverables. Despite the multifaceted nature of briefs, our approach always remains centered around you, your business, and your specific needs for driving growth. Our proficiency in Graphic Design, Logo Design, PHP, and Website Design makes us capable of shaping an inventive, tailored solution for this project. From webpage creation to competitor analysis, we know how to extract relevant information without overwhelming the document. We understand the importance of relevant information for a focused response without unnecessary billable hours. Choosing Xepetech means choosing meticulous planning and execution that is guaranteed to enhance your brand's visibility and user experience. In today's fast-paced market environment, standing out from the competition is paramount to success. With our partnership on this project, you can be assured not just of a well-crafted brief but a complete transformation of your ideas into a game-changing reality!

$500 USD in 7 days

4.9

(96 reviews)

6.9

@priyank086

Hello, Greetings of the day!! I have understood your requirement in the project that **you need a comprehensive marketing brief that provides all the necessary information for an agency to understand your brand, target audience, and marketing objectives.** I have 10+ years of experience in Nodejs, Python, AI/ML, Web Designing/Development, HTML5, PHP, E-commerce, and Mobile Application development using Ionic, React Native, and Flutter, etc. I am able to do this work as I have the necessary knowledge. So I think I can handle your requirement decently. If you need any clarifications on my bid, please let's talk about it. I hope to hear from you soon so we can get things done. Thanking You, Regards, Priyank Bhargava

$250 USD in 7 days

4.8

(100 reviews)

6.7

@ahmettoy040

Greetings, I am an expert graphic designer with skills including illustration. I would be delighted to be a part of your project . Please take a look at my portfolio to see similar works to your project. Please contact me to discuss more about this project. For more details Chat with us

$555 USD in 4 days

4.9

(74 reviews)

6.1

@Curveballsol

Hello Aulia, I understand the importance of developing a comprehensive marketing brief that effectively communicates your business and its goals. My expertise in PHP, Website Design, and Graphic Design will ensure a visually appealing and user-friendly final product. I will work closely with you to identify your target audience, define the product or service, establish the purpose behind the marketing efforts, determine the appropriate channels for visibility, and set realistic timelines for implementation. Effective communication is key throughout this project, and I will provide regular updates and seek your feedback to ensure that the final brief meets your expectations. Please take a look at my portfolio https://www.freelancer.com/u/Curveballsol to see examples of my previous work. I am confident that my skills and experience make me the ideal candidate for this project. Best regards, Curveball Solutions

$250 USD in 2 days

5.0

(2 reviews)

6.2

@SyedDigitals

Hello Aulia, I understand that you are looking for a comprehensive marketing brief development that requires careful thought and consideration. My expertise in PHP, Website Design, and Graphic Design will ensure a professional and visually appealing final product. I will meticulously address the key components of the brief, including defining the target audience, specifying the product/service details, outlining the purpose of the project, selecting appropriate media channels, and establishing a clear timeline for execution. Effective communication will be maintained throughout the project to ensure your vision is accurately translated into the final deliverable. Please find examples of my previous work in my portfolio https://www.freelancer.com/u/SyedDigitals I am confident that my skills and experience make me the ideal candidate for this project. Best regards, Syed Muhammad Masoom Anzar

$250 USD in 2 days

5.0

(6 reviews)

5.7

@MSaadJaved

Hi, I hope you are doing well! I am thrilled at the opportunity to work on developing a comprehensive marketing brief for your project. Crafting a well-thought-out brief is essential for ensuring the success of any marketing campaign, and I am excited to bring my expertise to this project. 1. WHO are we talking to? - Defining the target audience, including customers, non-customers, and stakeholders. - Describing your company, market position, competitors, and relevant insights. 2. WHAT are we talking about? - Identifying the product or service, unique selling points, and desired outcomes. - Specifying the deliverables, such as TV commercials, websites, or other materials. 3. WHY are we doing this? - Establishing the purpose behind the campaign, whether it's a new launch, response to competition, or brand positioning. - Providing a clear rationale for the marketing strategy and objectives. 4. WHERE are we going to be seen? - Selecting the appropriate channels, including online, social media, print, and more. - Considering budget constraints and technical limitations for each medium. 5. WHEN is all this happening? - Establishing timelines for campaign activities, idea generation, feedback, and final production. - Allowing ample time for preparation to ensure effective messaging. I am eager to delve deeper into your project requirements and discuss how we can create a successful marketing brief. Please feel free to reach out to me to continue this conversation further. Best regards, Saad Javed

$450 USD in 10 days

4.9

(21 reviews)

5.3

@GraphicsHub2k24

Dedicated Freelancer Ready to Elevate Your Project for Comprehensive Marketing Brief Development - 01/11/2024 01:02 EDT. I have a solid background in Logo Design, Graphic Design, PHP, Engineering and Website Design, I bring valuable expertise to your project. I have successfully completed many projects with 100% client satisfaction. Clear and timely communication is my priority. I believe in keeping you informed throughout the project lifecycle. I am available for a discussion at your earliest convenience. Please feel free to contact me to further discuss your project details. Thank you for considering my bid. I am excited about the opportunity to contribute to the success of your project. Please visit my portfolio to check my previous work samples, here - https://www.freelancer.com/u/GraphicsHub2k24?page=portfolio&w=f&ngsw-bypass= Best regards, Muhammad Asim Khan

$250 USD in 1 day

5.0

(65 reviews)

5.4

@FoziaM

Hello Aulia A., After reviewing your project description Comprehensive Marketing Brief Development - 01/11/2024 01:02 EDT, it appears that I aligns well with the requirements of this task. I am an expert which have 6 years of experience on PHP, Website Design, Graphic Design, Logo Design, Engineering You can check my similar work in my portfolio link: https://www.freelancer.com/u/FoziaM Please come over chat and discuss your requirement in a detailed way. Thank You

$300 USD in 1 day

4.4

(12 reviews)

5.5

@oleksandrbosyi

Hello Mate!Greetings Aulia A., Good morning! ⚡⚡⚡I HAVE READ ALL YOUR REQUIREMENTS VERY CAREFULLY AND UNDERSTOOD WHAT YOU WANT.⚡⚡⚡ As a top developer with extensive experience in Engineering, Logo Design, Website Design, Graphic Design and PHP, I can provide the precise results you're seeking for. For over 8 years, I have developed numerous projects focusing on enhanced user experience and performance optimization. ✔ Expertise and Experience: 8+ years of hands-on experience in Engineering, Logo Design, Website Design, Graphic Design and PHP to deliver high-quality solutions. ✔ Efficiency: Streamlined development processes to save time and reduce costs. ✔ Scalability: Solutions designed to grow seamlessly with your business. ✔ Reliability: Robust implementations to minimize downtime and ensure optimal performance. ✔ Customization: Solutions tailored to your specific needs and objectives. ✔ Ongoing Support: 6+ weeks of support and maintenance to ensure your project runs smoothly. I will share my past work in the chatbox. I am eager to contribute my expertise to your project. Looking forward to your reply. Best regards,

$450 USD in 7 days

5.0

(10 reviews)

4.6

@leotung1104

Hi Aulia A., I am Leo Yeung from Hong Kong who has over 8 years of experience in Software development. I'm really pumped about this opportunity! I have checked your job description for Comprehensive Marketing Brief Development - 01/11/2024 01:02 EDT. I recently led a project with similar challenges and nailed it. My expertise is in Logo Design, Website Design, Graphic Design, PHP and Engineering, and I'm ready to bring my skills and energy to your project. Let's achieve your goals together! Best regards, Leo Yeung

$450 USD in 7 days

3.9

(7 reviews)

5.9

@dataspro

Nice to meet you auliaa006, My name is Anthony Muñoz, I express my interest in working on your project after carefully reading the requirements and concluding that they match my area of knowledge and skills. I am currently the lead engineer for the IT agency DSPro and I have more than 10 years of experience in the field. I have successfully completed a large number of similar jobs and I consider your project to be a challenge in which I would like to work and be able to make it a reality. Please feel free to contact me, it will be my pleasure to help you. I greatly appreciate the time provided and I remain attentive to any questions or concerns. Greetings

$774 USD in 7 days

5.0

(4 reviews)

4.6

@aaravktech

Hello, I'm Dinesh Kumawat, Working last 14 years on different different platform, build lots of startup with day night hard work and I'm committed to delivering high-quality work that guarantees 100% satisfaction. Your success is my priority, and I understand that the quality of my work directly impacts your achievements. I aim to build long-term client relationships based on trust and excellence. My expertise extends to various domains, including web and app development, and I offer a wide range of services to clients globally. Here's an overview of my skills: Web & App Development: JavaScript PHP MySQL WordPress Magento CodeIgniter Shopify .NET Flutter Development FoxPro I possess in-depth knowledge of all frameworks and software design and development methodologies. This extensive skill set allows me to cater to diverse project requirements and deliver tailored solutions. My commitment to you is that your project will be completed on time and within budget, with no surprises along the way. I am dedicated to ensuring 100% client satisfaction, and my ultimate goal is to establish long-lasting relationships with clients like you. If you're seeking a reliable partner for your web and app development, Shopify, .NET, Flutter development, FoxPro, or third-party API integration needs, I'm here to serve you. Let's collaborate to achieve your goals and exceed your expectations. Dinesh Kumawat

$500 USD in 7 days