An ebook that overviews using live entertainment in your cafe/restaurant/pub/hotel/club, the pros and cons, the studies supporting it, using an entertainment expert to get the best available and so forth. Looking for a minimum of 30 000 words with multiple chapters that will later be reduced into bite size bits for the company website. The company is an entertainment agency and hopes to show how and why you would use live entertainment, an overview of types of events and activities, descriptions of different styles of live entertainment, different licenses and rights organisations in America, England, Australia/NZ, South Africa, Europe and Canada that encourage and protect live entertainment.
Different events ideas, tips to generate profit, quirky and unusual ideas, basic marketing tips, using entertainment to extend profitable hours and boost days during the week etc. The importance of community and culture.
A full brief with example links will be provided. No keyword stuffing or fluff, it needs to be as fact based as possible and will require a detailed bibliography.