Promote Two Florida Luxury Listings

I’m bringing two ultra-premium Florida properties to market and need a digital strategist who can give them the global spotlight they deserve. The assignment is full-funnel: capture attention, nurture interest, and convert qualified enquiries into private showings. Platforms & Tactics We will lean on Google Ads—both Search and Display—to capture intent-driven traffic, then retarget those visitors across the Google Display Network, YouTube pre-roll, and social placements. I also want the listings featured on a dedicated luxury property website, supported by an AI-driven email marketing sequence that adapts to buyer behaviour. Pixel installation, look-alike audience building, and dynamic creative testing should all be part of the plan. Audience Focus Messaging must resonate with affluent luxury buyers, retirees seeking a warm-weather haven, second-home shoppers, relocation clients, and international purchasers. Each segment needs bespoke ad copy, video hooks, and email flows that speak to lifestyle and investment value. Content Requirements • One cinematic showcase video per property (drone + interior walkthrough, 60–90 seconds) ready for YouTube and social cut-downs • A bi-weekly email newsletter series highlighting features, local amenities, financing insights, and virtual-tour calls-to-action Success Benchmarks Qualified lead volume, cost-per-lead, video view-through rate, and booked showing conversions will determine success. Please outline your proposed campaign structure, creative approach, reporting cadence, and any past results with comparable luxury listings. All creative files, ad accounts, and analytics dashboards remain in my ownership at hand-off.

Project ID: 40569344