Non-Profit Digital Traffic Campaign

Our non-profit is ready to ramp up its online presence and needs a cohesive digital push aimed squarely at increasing visits to our website. The scope covers three channels working together—social media, email, and SEO—so every click, open, and search result leads people back to our site and our cause. Here’s what the assignment looks like from my side: • Social media: Craft a channel-specific content calendar (Facebook, Instagram, LinkedIn are our main hubs), schedule posts with Buffer or a similar tool, and monitor engagement daily. Paid promotion is on the table provided the spend is justified by projected traffic gains. • Email marketing: Set up or refine our list in Mailchimp, design two reusable templates, and build a short welcome-nurture sequence. Each send should include UTMs so traffic sources show up cleanly in Google Analytics. • SEO: Run a quick audit of our current site, tighten on-page elements (titles, meta, internal links), and map out a keyword plan that can realistically rank within three months. Basic technical fixes (alt tags, 404s, sitemap resubmission via Search Console) need to be included. Acceptance criteria 1. A launch-ready 90-day plan tying together social posts, email sends, and SEO tasks, all aligned on weekly traffic targets. 2. Tracking framework installed and verified (GA4 events, UTM conventions documented, Search Console connected). 3. End-of-month report template that pulls headline metrics—sessions, referral breakdown, top pages, and conversion events—so our board sees clear progress. I’ll provide branding assets, past campaign data, and access to existing platforms on kickoff. Deliverables can be shared via Google Drive or Notion; whichever keeps collaboration smooth.

Project ID: 39737400