Meta Ads for Play-Store Installs

The Android app is already live on Google Play and now it needs a steady flow of new users. The task is to set up and manage a Meta Ads campaign focused exclusively on driving installs in Asia, with the ad set narrowed to young adults aged 18-24. All creative assets, store listing links, and basic audience insights are ready; I only require the complete campaign build-out inside Meta Ads Manager, daily optimisation for performance, and concise weekly reports that show cost-per-install, click-through-rate, and any key learnings. Feel free to bring your own best-practice ideas for bidding strategy, A/B testing, and placement choices across Facebook, Instagram, and Audience Network, so long as the primary metric—new installs—keeps trending up. Deliverables (acceptance criteria): • Campaign configured and live with correct objective (App Installs) and geographic targeting set to Asia • Creative variations uploaded and active • Performance report after the first seven days, plus final summary at hand-off Access to the Play Store link and the Meta ad account will be granted as soon as we agree on the start date.

Project ID: 39750702