Marketing Strategy for Niche Ecommerce Website

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Hello Freelancers,

I am searching for a digital marketing expert and/or marketing strategy consultant who can craft a perfect marketing strategy and execution plan for my niche e-commerce website.

Bidders should have a demonstrated history and hands-on experience with scaling brands.

Bidders should have proven ROI tracking for each scaling initiative.

Bidders should be extremely up-to-date with the latest marketing trends and techniques.

Below are the intended deliverables:

1) Create customer avatar (persona analysis)

• Definition of Target Group and sub-groups

• Identification of the values, emotions, and motivations under each group

• Measure the current perception of each brand from these segments (leverage survey campaign with AI)

• Define the expectation towards each Brand from each segment

• Persona Analysis for each Cluster and segment

• Expected features of “product/service”.

2) Conduct in-depth marketing assessment/plan

• Analysis of the current communication offered to the market

• Analysis of competition landscape

• Analysis of the Channel and Customer Interaction Tools

• Analysis of the Tools and Technology Architecture and Eco-System

• Analysis of the culture, foundations, organization

• As-Is mapping of current organization, processes and Architecture (in relation with Digital Readiness)

3) Conduct GAP analysis

• Identification of the To-Be Scenarios on the different areas of Services, Channels, Technology, Organization

• Gap-Analysis considering As-Is vs. To-Be

4) Prepare strategy actions

• Identify strategic actions for execution

• Identify ideal mediums/channels of communication along with strategy for execution

5) Devise a priority matrix for actions

• Preparation of Risk Matrix to evaluate the areas which are most disconnected from the To-Be Scenario

• Definition of Action List of Quick Hit and Structural Fixes with high level estimation of Costs and benefits

• Prioritization of Interventions

6) Create a digital roadmap

• Discussion with the Team on the Action Lists and the proposed Roadmap

• Finalize the Roadmap and discuss Budget Options

7) Assess marketing budget requirements &

agencies for execution

• Conduct market assessment on agencies

• Conduct budget assessment on agencies

• Discuss Budget Options (overall budget / action-level budget)

• Shortlist agencies to handle execution scope



Digital Marketing eHandel Link Bygning Marketing Strategy SEO

Projekt ID: #37241623

Om projektet

20 bud Remote projekt Aktiv 4 uger siden

20 freelancere byder i gennemsnit $515 timen for dette job


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Hello Basem, Please do check my profile once. I am a highly-skilled digital marketing expert and/or marketing strategy consultant with 14 years of experience in the fiel Flere

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Hello, We read your project description and would love to work on it. We are a woman-led tech company in Georgia with 14+ years of experience, We are specialize in Social Media Management, Social Media Marketing, Emai Flere

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Hello, I can create the perfect marketing strategy for your niche ecommerce website. I have a demonstrated history of scaling brands successfully, including designing logos for well-known companies such as Apple, LEG Flere

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Hi there, I got excited when I read your project description. Crafting a perfect marketing strategy and execution plan for your niche e-commerce website? That's my bread and butter! ? I've got a proven track record o Flere

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Hey, Hello Basem, I am thrilled to bid on your project as a seasoned digital marketing expert with a proven track record in scaling brands successfully. My hands-on experience is backed by concrete ROI tracking for v Flere

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"A Marketing Plan is the blueprint of every business". Hello Basem, I can help you in creating a marketing strategy and plan. I will research your market, analyze your business and will create a customized marketing Flere

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Hello, I am Mutasim and I am here to introduce you to my services. I have extensive experience in eCommerce, specifically in scaling brands. With this knowledge and up-to-date skills, you can be sure that I will be abl Flere

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Hi there, My name is Debbie White, and I am a Digital Marketing expert and/or marketing strategy consultant with extensive experience in scaling brands. I have the necessary skills and expertise to help you create a p Flere

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Hello Basem, I'm excited about the opportunity to help you craft a comprehensive marketing strategy for your niche e-commerce website. Before we proceed, I have a couple of questions to ensure that I have a clear unde Flere

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