Lead-Generation Digital Marketing for Saas and software/automation services

My software-services and SaaS business needs a results-oriented marketer who can turn campaigns into tangible, trackable leads. The immediate objective is clear: create and optimise digital initiatives that raise our ROI by filling the sales pipeline. Scope of work – Craft a lead-generation strategy that speaks to both B2B and B2C prospects, highlighting how our products solve real-world pain points. – Execute, monitor and refine campaigns across the two core channels we value most: social media (LinkedIn, Facebook, Twitter, Instagram) and email marketing. – Build and manage audience lists, write compelling copy, design basic creative assets or coordinate with our designer, set up tracking pixels/UTM parameters and ensure every click is attributable. – Report weekly on key metrics—CPL, CAC, conversion rate and overall pipeline value—so we can see exactly how revenue is growing. Deliverables 1. 30-day rollout plan with channel calendars 2. Live social and email campaigns built in chosen platforms (e.g., Ads Manager, LinkedIn Campaign Manager, Instantly) you can apply if you have confidence and assurity in any of the one skill also but be honest. 3. Conversion tracking dashboard (Google Analytics or similar) 4. End-of-month performance report with next-step recommendations Acceptance criteria • Minimum 20 qualified leads in the first month For saas it should generate good ROI • Cost-per-lead target agreed before launch and met within ±10 % • Clear attribution for each lead source I value proactive optimisation, crisp communication and data-driven decisions—if that sounds like your approach, let’s generate real growth together.

Project ID: 39722019