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I am building SERAINE Beauty, a premium nail and beauty brand, and I am looking for a reliable long-term freelancer to help manage and grow the brand online. I need someone who can handle a combination of digital marketing, social media management, content planning, and Shopify website management. Responsibilities will include: Manage Instagram, Facebook and other relevant social media channels Create monthly social media/content calendars Plan posts, Reels, Stories and promotional campaigns Write captions and marketing copy that match a premium beauty brand Help grow followers, engagement and brand awareness organically Coordinate influencer/UGC marketing and collaborations Assist with Meta/Facebook/Instagram advertising when required Manage and update our Shopify website Upload products, collections, images, descriptions and pricing Improve website layout, merchandising and customer experience Create/update homepage banners, promotions and collection pages Basic SEO and website optimization Help plan product launches, offers and marketing campaigns Track website/social media performance and suggest improvements Preferred experience: Beauty, cosmetics, nail, fashion or lifestyle brands Shopify Instagram/Reels/TikTok-style content strategy Meta Ads Canva or similar design tools Influencer/UGC marketing E-commerce marketing SERAINE is currently an early-stage brand, so I am looking for someone who can grow with the company and potentially work with us long-term. Please send examples of beauty/e-commerce brands you have worked with, social media accounts you have managed, Shopify stores you have worked on, and explain what you would do in the first 30 days to help launch and grow a new beauty brand. Please do not send a generic proposal.
Project ID: 40685371
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11 freelancers are bidding on average ₹20,864 INR for this job

A new premium beauty brand usually does not struggle because of lack of posting ideas; it struggles when the brand look, product messaging, Shopify presentation, and campaign timing are not aligned. For SERAINE, I’d treat the first month as a launch foundation phase: tighten the visual/content direction, set up a practical posting calendar, improve product/collection presentation on Shopify, and build a repeatable content + promotion workflow. I’ve handled ecommerce marketing and store management work where social growth and onsite merchandising had to support each other, not run separately. That matters for beauty brands especially, because Reels, UGC, product pages, homepage banners, offers, and collection layouts all influence conversion together. I can also help keep the tone polished and premium rather than overly salesy. In the first 30 days, I’d also map content pillars, launch offers, and quick-win store improvements. - Are you mainly looking for monthly management from one person, or do you want a launch strategy plus execution? - Is your Shopify store already live with products/collections uploaded, or does that still need structuring? - Do you already have brand guidelines/content assets, or would the visual direction need to be built from scratch?
₹25,000 INR in 7 days
9.8
9.8

SERAINE needs more than someone to upload posts; it needs a launch partner who can shape the brand online so the social content, influencer activity, and Shopify store all push in the same direction. My approach would be to start with brand positioning, content buckets, homepage/collection presentation, and a practical marketing calendar so the launch does not feel pieced together. I’ve supported ecommerce brands with content planning, store updates, merchandising, and performance-minded improvements rather than treating social and website work as separate jobs. For a premium nail/beauty brand, details matter a lot: caption tone, visual consistency, collection flow, promotional timing, and how cleanly the store supports the campaign message. That is usually where early brands either gain traction or lose it. I can also include actionable suggestions for launch offers and organic engagement structure in the first phase. - Do you already have photography/UGC available, or would content sourcing and coordination be part of the role? - Approximately how many products and collections will need ongoing Shopify management? - Are there any beauty or competitor brands whose tone or visual direction you want SERAINE to feel closer to?
₹19,500 INR in 7 days
7.9
7.9

For an early-stage beauty brand, the biggest risk is posting attractive content without building a system that actually turns attention into product interest and store activity. I’d focus first on giving SERAINE a clear launch rhythm: monthly content planning, premium brand-aligned copy, Shopify merchandising clean-up, and campaign planning that supports both awareness and sales. I’ve worked on ecommerce and social workflows where content, product presentation, and promotions needed to feel consistent across Instagram, Facebook, and the website. In beauty and lifestyle spaces, that consistency is what makes a brand feel established instead of new. I can also assist with banners, collections, product updates, and basic optimization so the store side keeps up with the marketing side. My first month would be about setting the foundation properly so future growth is easier and more measurable. - Which channels do you want prioritized first: Instagram only, or Instagram + Facebook + TikTok-style planning from day one? - Will you need me to create the monthly calendar fully, or do you already have launch dates/products in mind? - For paid ads, are you expecting setup/testing support only when needed, or ongoing involvement there as well?
₹19,500 INR in 7 days
7.0
7.0

The main issue is establishing an effective online presence for SERAINE Beauty, aiming to grow brand awareness, engagement, and follower count on social media while successfully managing the Shopify website. This can set a strong foundation for a premium beauty brand in a competitive market. A quick assessment indicates that strategic social media management, combined with targeted online marketing and website optimization, is crucial to reach your goals effectively. Consistently creating high-quality content and engaging with potential customers will be essential. I have successfully executed similar digital marketing strategies, focusing on enhancing brand visibility and engagement through comprehensive social media and content management. The implementation plan would involve: 1) Developing a detailed content calendar for posts, stories, and promotional campaigns; 2) Regularly updating your Shopify site to ensure an optimal customer experience; 3) Investigating avenues for influencer collaborations to amplify reach; and 4) Analyzing social media performance metrics to fine-tune strategies. What specific metrics are you most interested in tracking for your social media performance? Let’s schedule a time to discuss how we can align our strategies to effectively launch and grow SERAINE Beauty. Luxury Chauffeur Club Reliable Unlimited
₹25,000 INR in 30 days
6.2
6.2

Hello, I understand the unique challenges of launching and growing a premium beauty brand like SERAINE. With my experience in digital marketing for beauty and lifestyle brands, I can effectively manage your social media channels, craft engaging content, and enhance your Shopify website. In the first 30 days, I would focus on establishing a strong online presence. This includes creating a detailed content calendar for Instagram and Facebook, planning posts and promotional campaigns that resonate with your audience. I will also optimize your Shopify store by uploading products, improving the layout, and enhancing the customer experience. My approach to SEO will ensure your brand is easily discoverable. I have successfully managed beauty brands and am proficient in Meta Ads, influencer marketing, and using design tools like Canva. I am excited about the opportunity to grow with SERAINE and contribute to its success. Let’s discuss how I can help you achieve your goals. Kind regards, Soné Joubert
₹15,000 INR in 7 days
1.0
1.0

Hi There, I’m Kantesh K., a Digital Marketing & Ecommerce Growth Specialist with experience helping beauty, lifestyle, and Shopify brands grow through social media, paid advertising, and conversion-focused ecommerce strategies. I understand SERAINE Beauty is an early-stage premium brand, so the focus should be building a strong brand identity, consistent content system, and a Shopify experience that converts visitors into customers. I can help with: • Social Media Management: Instagram, Facebook, TikTok content calendars, Reels, Stories, captions, and engagement strategy. • Content & Brand Growth: Premium beauty content ideas, product storytelling, influencer/UGC coordination, and campaign planning. • Meta Ads: Campaign setup, audience research, creative testing, retargeting, and performance optimization. • Shopify Management: Product uploads, collections, banners, homepage updates, merchandising improvements, and SEO basics. My first 30 days approach: Audit your Shopify store, social channels, competitors, and current positioning. Build a content strategy around education, trust, lifestyle, and product discovery. Create a monthly content calendar and improve brand consistency. Optimize key Shopify pages to improve customer experience and conversions. Analyze performance data and build the next growth roadmap. Regards, Kantesh K.
₹25,000 INR in 7 days
0.0
0.0

I will set up and run SERAINE Beauty's digital marketing across Instagram, Facebook, and the Shopify storefront, with a monthly content calendar, premium-beauty captions, Reels/Story planning, influencer/UGC coordination, and ongoing Shopify merchandising (products, collections, banners) plus basic on-page SEO so the brand grows followers and engagement organically. I shipped a similar scope for a premium skincare and accessories retailer (their niche, same channels, same mix of content + Shopify + SEO) and grew engagement ~30% over 8 weeks with a content calendar and Reels-led cadence. Before I scope, two questions: (1) Do you want organic-only or are paid Meta ads in scope as an add-on now? (2) How many SKUs and collection pages are currently live on Shopify, and is your current theme customised, or should I plan a light theme update? Approach: 1. Audit week - pull current IG/FB insights, Shopify analytics, top SKUs, and competitor benchmarks; deliver a 1-page brand-state brief. 2. Build a 30-day content calendar (12-16 posts + 4 Reels + Stories) with captions, hashtags, asset briefs in a Google Sheet you own; queue everything through a single scheduling tool. 3. Draft monthly Shopify merchandising updates (homepage banners, collection sort order, product descriptions and alt text, basic on-page SEO meta titles + descriptions). 4. Run influencer/UGC outreach using a shortlist I pre-qualify, draft briefs, and track responses in a shared tracker. 5. End of each month: a 2-page performance deck with wins, gaps, and next month's plan. Sub-milestones (INR 19,000 total): 25% on the audit + first calendar; 40% after month 1 live (posts + Shopify updates shipped); 35% on the month-1 performance deck and refined month-2 plan. Happy to start with a small first batch - one week of posts plus the Shopify audit - to confirm fit before the rest.
₹19,000 INR in 12 days
0.0
0.0

Hello! I have read your project details carefullyI'm a professional I can deliver high-quality, creative, and results-driven work for you What I will do: Modern & eye-catching designs that convertFast delivery + unlimited revisions 100% satisfaction guaranteed I am online now and ready to start immediately. Let's discuss your vision in chat so I can show you some of my recent work. Looking forward to working with you! Best regards.
₹25,000 INR in 7 days
0.0
0.0

I will give you my full dedication i already have an account with 1K+ followers and will make sure that your brand reels would look different from others and completely stand out
₹22,000 INR in 7 days
0.0
0.0

Panchkula, India
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