Comprehensive Wig Brand Digital Strategy

I run an online boutique that specialises in wigs, weaves and lace-fronts for women aged 17-60, from budget-conscious students to high-profile local celebrities. To reach this diverse yet style-focused audience, I need a complete digital roadmap that takes them from first click to checkout and repeat purchase. Website guidance Start by auditing my current site and outlining practical ways to refine user experience, visual design and content placement. Every suggestion should follow recognised usability standards so an intermediate digital user can navigate effortlessly on both mobile and desktop. Search marketing Map out an organic SEO framework—keyword clusters, on-page tweaks, backlink ideas—and then layer on a detailed Google Ads plan. I want to see campaign structure, bidding approach, ad-copy angles and projected KPIs that realistically fit a hair-care retail niche. Social & email touchpoints Recommend the most effective social platforms for my demographic and explain the content cadence, tone and creative formats that will resonate. Pair this with an email flow (welcome, nurture, promo and win-back) that feels personal yet scalable. Deliverables • Written strategy document (PDF or Google Doc) covering web improvements, SEO, Google Ads, social media and email • A concise executive summary I can share with stakeholders • 30-day action calendar to kick-start implementation I value clear reasoning backed by data or best-practice examples and will happily provide current analytics once we begin.

Project ID: 39718936