Book Marketing & Brand Manager

# Hiring: Book Marketing & Author Brand Growth Manager **Location:** Remote – India **Engagement:** Initial 90-Day Contract, Extendable **Book Category:** * Business Book * We are looking for a creative, commercially focused and execution-driven **Book Marketing & Author Brand Growth Manager** to promote the business book and build the author’s digital presence. ## About the Book *This Book* is a field-tested operator’s guide to cross-border electronics trading. The book covers real-world subjects including international trade, supplier management, compliance, currency exposure, cash flow, thin margins, counterfeit risk, taxation, logistics and business survivability. Its target readers include: * Importers, exporters and international traders * Mobile phone and electronics industry professionals * Entrepreneurs and SME owners * Supply-chain and logistics professionals * Business consultants and advisors * Management students and aspiring global entrepreneurs ## Key Responsibilities ### Social Media and Content * Develop and execute a 90-day book-promotion strategy. * Manage content for LinkedIn, Instagram, Facebook and YouTube. * Convert chapters, stories and lessons from the book into engaging posts, carousels, Reels and YouTube Shorts. * Create a monthly content calendar. * Support the author in recording videos remotely. * Edit short-form videos with captions, hooks and suitable visual elements. * Build the author’s positioning as an experienced cross-border trade operator and industry thought leader. ### Book Sales and Amazon Optimisation * Review and improve the Amazon book description, keywords, categories, Author Central profile and A+ Content. * Create campaigns that direct relevant readers to the book’s Amazon page. * Track book sales before and after campaigns. * Recommend and manage Amazon or social media advertising, subject to prior approval. * Develop partnerships with business communities, colleges, trade groups and professional associations. ### Reviews and Reader Outreach * Identify relevant book reviewers, bloggers, entrepreneurs, traders, business leaders and industry professionals. * Coordinate complimentary review copies for genuine and independent consideration. * Follow up professionally without influencing or dictating the reviewer’s opinion. * Build a database of reviewers and potential book advocates. * Encourage genuine readers to share honest feedback after reading the book. ### SEO, Articles and PR * Research relevant keywords connected with cross-border trade, electronics trading, business survivability, international expansion, compliance and entrepreneurship. * Write and publish high-quality SEO articles based on the book’s subjects. * Identify suitable business websites, trade publications, LinkedIn newsletters and media platforms. * Pitch the author for podcasts, interviews, guest articles, panel discussions and business events. * Prepare press releases, media pitches and author profiles. * Build genuine, relevant backlinks through editorial coverage and valuable content—not bulk directory submissions. ### Analytics and Reporting * Submit a weekly activity report. * Provide a monthly report covering: * Content published * Reach and engagement * Website and Amazon traffic * Reader enquiries and email leads * Review outreach * Media and podcast approaches * PR coverage * Advertising expenditure * Book sales attributable to campaigns * Recommend improvements based on actual performance data. ## Monthly Deliverables The expected monthly output will normally include: * 15–16 social media posts and carousels * 8–12 Reels or YouTube Shorts * 1–2 long-form videos or author interviews * 2–4 original SEO articles * 40–60 targeted PR, podcast, reviewer or influencer approaches * One email or reader-community campaign * Weekly reporting and one monthly strategy review ## Candidate Requirements * Minimum 2–4 years of experience in digital marketing, content marketing, book promotion, author branding or personal-brand marketing. * Strong written and spoken English. * Ability to write intelligent business content rather than generic promotional captions. * Experience with LinkedIn, Instagram and YouTube content. * Working knowledge of Canva and video-editing tools such as CapCut, Premiere Pro or similar. * Basic understanding of SEO, keyword research, Google Analytics and Search Console. * Experience with media pitching, podcast outreach or influencer collaborations. * Ability to work independently and deliver according to agreed deadlines. * Strong understanding of analytics, campaign performance and sales conversion. Experience promoting books, courses, consultants, business leaders or professional-service brands will be strongly preferred. ## Compensation * Monthly fixed compensation based on experience. * Additional performance incentives based on agreed and measurable results. * Initial engagement will be for 90 days and may be extended based on performance. Advertising, book copies, approved influencer fees and paid media expenses will be funded separately. ## How to Apply Please send: 1. Your CV or professional profile. 2. Links to social media accounts or brands you have managed. 3. Samples of posts, articles, Reels and videos created by you. 4. Examples of book, author, course or personal-brand campaigns you have handled. 5. Screenshots or evidence of campaign results. 6. Your expected monthly compensation. 7. A brief 90-day proposal explaining how you would promote 8. Three sample content ideas for the book. 9. Five podcasts, publications, communities or influencers you would initially approach. Please do not apply with a generic proposal. Applications demonstrating an understanding of the book and its target readers will be given preference.

Project ID: 40532263