This is a report for a university project and therefore needs to be referenced according to the Harvard system. I need a digital marketing plan. The brief is as follows: You are a digital marketing consultant and you have been asked to assist in the development of a marketing plan for the online operations of Thomas Cook. You are required to develop a digital marketing plan in the context of the following scenario:
To engage a new target audience/segment with prelaunch, launch and 3 months post launch of an existing product of your choice
I have included the situation analysis (Digital audit) that i had to do as the first part of the project and also the requirement list with needed headings and subheadings.