The bidder should research Websites in the UK and the US and extract about [url removed, login to view] data sets. Most of these data sets are adresses. Each address contains up to 10-15 data fields (inlcuding name, physical adress, activity profile, URL, email, etc.). Some additional data set can be key data on events related to the adresses.
Upon successful bidding, the researcher receives the search term, clear instructions, and the Excel sheet to be filled out. I suppose at least 50% of the data can be found on portal sites and can be exctrated automatically or half-automatically.